Nescot: Project on Identifying Entrepreneurial Opportunities (Unit 27)

This project assesses entrepreneurial opportunities focusing on a Cool Fresh Juice Bar and its potential introduction of a Peanut Butter Banana Shake. The assignment begins with an introduction to entrepreneurship and the importance of identifying opportunities. It then employs gap analysis, utilizing a survey of 30 respondents to understand consumer preferences and market demand. The project presents the survey questions and interprets the collected data, analyzing responses related to service satisfaction, product preference, market share potential, and perceived barriers. The analysis uses charts to visualize the data. The project concludes with a summary of findings, emphasizing the need for entrepreneurs to identify opportunities to achieve their business objectives and improve their business value.

Identifying entrepreneurial
opportunities
Task- 3

Cover content
 Introduction
 Gap analysis
 Data interpretation
 Conclusion

Introduction
Entrepreneur is an individual who generally thinks about innovative ideas and
thoughts in order to run business successfully by bearing numerous risk factors to get
huge benefits any time. Thus, an entrepreneur plays an essential role within the
economy and offer numerous job opportunities to people that maximize their working
skills and knowledge as well. Gap analysis along with SWOT framework and
PESTLE framework will get covered

Gap analysis
Cool Fresh Juice Bar is aiming to have Peanut butter banana shake with innovative
thoughts and ideas. For this represented café has been conducted survey in order to
know about consumer’s taste at marketplace so that they can bring more modification
towards goods and services. For survey, they have been take 30 respondents by
which they have been developed effective questionnaire.

Continue….
Along with the help of this questionnaire this Juice Bar able to know which type of
their services consumers will like the most, those are as follows:
Q1) Do you satisfy the services will offer through Cool Fresh Juice Bar?
a) Yes
b) No
Q2) Do you like new item that named as Peanut Butter Banana Shake provided by this Juice
Bar?
a) Yes
b) No

Continue….
Q3) Do you meditate chances for this new juice bar will rise though doing business?
a) Maximize Market share
b) Increasing sales of juice bar
c) Skill to obligate vast market share in broader context
Q4) Do you think that respective juice bar will enhance its market share into next 4 months?
a) Agree
b) Disagree
Q5) According to you, what kind of barriers will be faced by this juice bar at marketplace?
a) Less techniques
b) Less communication
c) Both of the above
Q6) Give recommendations for Juice Bar to enlarge its trade into globally.

Data interpretation
Q1) Do you satisfy the services will
offer through Cool Fresh Juice
Bar?
Frequ
ency
a)Yes 18
b)No 12
a)Yes b)No
0
2
4
6
8
10
12
14
16
18
20
Series1

Continue….
Q2) Do you like new item that named as
Peanut Butter Banana Shake provided
by this Juice Bar?
Frequ
ency
a)Yes 16
b)No 14
a)Yes b)No
13
13.5
14
14.5
15
15.5
16
16.5
Series1

Continue….
Q3) Do you meditate chances for this
new juice bar will rise though doing
business?
Frequ
ency
a) Maximize market share 12
b) Increasing sales of juice bar 10
c) Skill to obligate vast market share in
broader context
8 a) Maximize market
share
b) Increasing sales of
juice bar
c) Skill to obligate
vast market share in
broader context
0
2
4
6
8
10
12
14
Series1

Continue….
Q4) Do you think that respective juice
bar will enhance its market share into
next 4 months?
Freque
ncy
a)Agree 15
b)Disagree 15
a)Agree b)Disagree
0
2
4
6
8
10
12
14
16
Series1

Continue….
Q5) According to you, what kind of
barriers will be faced by this juice bar
at marketplace?
Frequ
ency
a) Less techniques 17
b) Less communication 7
c) Both of the above 6
a) Less techniques b) Less communication c) Both of the above
0
2
4
6
8
10
12
14
16
18
Series1

Conclusion
As per the above mentioned assignment it has been concluded that, an entrepreneur
always needed to determine their opportunities at marketplace by which they can
achieve their goals in regards with particular business venture or any start up.
Moreover, in this file an entrepreneur has been used ample number of innovative
tools and techniques along with so many sources to represent their business at
marketplace in a perfect way. It increases their business value and goodwill in front
of their customers.