This report, focusing on the entrepreneurial idea of Vargo Finance, provides a comprehensive analysis of identifying and capitalizing on market opportunities within the financial sector, specifically targeting home loans. The report delves into various sources of entrepreneurial ideas, including Drucker's model, and examines the rationale behind offering low-interest home loans to individuals with lower incomes, highlighting the gap in the market. It employs tools such as Porter's Five Forces and gap analysis to evaluate the competitive landscape and assess the viability of the business venture. The report also presents data to support the gap analysis, elaborates on market potential, and utilizes SWOT analysis to provide an objective assessment of the entrepreneurial idea. It explores the competitive and market environments, offering insights into how Vargo Finance can navigate the industry and achieve success, considering factors such as inflation and customer demand. The report concludes with a discussion of the key findings and recommendations for the venture's strategic development.