Identifying Entrepreneurial Opportunities: Cafe Market Analysis Report

This assignment analyzes entrepreneurial opportunities within the context of a cafe business. The student conducted market research using a questionnaire to gather customer feedback on a new coffee product and overall services. The analysis includes a breakdown of survey results, identifying customer preferences and potential market share growth. Based on the findings, the student provides recommendations for the Coffee Tree Café, such as adapting to cultural environments and enhancing business attractiveness. The assignment concludes by emphasizing the crucial role of entrepreneurs in introducing new products, services, and innovations, while also touching upon SWOT and PESTLE analysis for achieving organizational objectives. The student references relevant academic sources to support the analysis.

Identifying Entrepreneurial Opportunities

Introduction
The entrepreneur is a person who are
able to create new ideas and
innovation about the business while
bearing the risks and gaining the
rewards in terms of profits in the long
run.
 the entrepreneur have a important
role in creating job opportunities for its
followers as he helps in increasing the
skills and knowledge among the
people.

Market Research and Data required supporting gap
analysis
 There are 30 respondents have been take for survey by entrepreneur .With the help of
such questionnaire this café is able to know which kind of services customers will like
the most.

Questionnaire 1
Q1) Do you like the new product French Vanilla Coffee offered by this café? Frequency
Yes 26
No 4

Questionnaire 2
Q2) do you like the quality and services which are offered by the
café?
Frequency
Yes 23
No 7

Questionnaire 3
Q3) what opportunities this new café will have in coming year Frequency
Increased market share 5
Enhance the sale of cafe 20
Huge market growth 5

Questionnaire 4
Q4) Do you think that coffee tree café will be able to boost its market share
into next 5 months?
Frequency
Yes 25
NO 5

Questionnaire 5
Q5) According to you, what kind of obstruction can be faced by this business
at market?
Frequency
a)Lack of technology 10
b)Lack of communication 10
c)All of the above 10

Recommendations
 From the above mentioned questionnaire it can be recommended to Coffee Tree Café,
they should follow different types of cultural environment by which they can satisfy
needs and wants of people in an effective manner.
 On the other side it has also been recommended that they should opt more techniques to
develop huge attractiveness of their business.

Conclusion
entrepreneur plays very important role in introducing the new
product and services in the market and coming up with the new
innovation at the target market so that organisation are able
achieve their goals and objective in the most suitable manner.
The entrepreneur also helps in providing fund to its business by
offering various offers present in the market. Further there was
also discussion on the SWOT and PESTLE analysis which helps in
achieving the organisation objectives in the most effective ways.

References
Funk, J., 2015. Industry architecture, the product life
cycle, and entrepreneurial opportunities: the case of
the US broadcasting sector. Industrial and Corporate
Change. 24(1) .pp.65-91.
Nijssen, E.J., 2017. Entrepreneurial marketing: an
effectual approach. Taylor & Francis.

Thank you: