Unit 27: Identifying Entrepreneurial Opportunities Assignment Report

This report analyzes entrepreneurial opportunities for a hypothetical business, Tree Café, focusing on the introduction of a new product, Roasted Nut Coffee. The report begins with an overview of entrepreneurial concepts and the importance of innovation in business. It includes a gap analysis to identify opportunities for the cafe. A customer survey is conducted with 30 respondents to assess product preferences and potential market share. The survey results are presented with data interpretation using charts and graphs, followed by recommendations for the business to enhance its offerings and achieve its goals. The report concludes by emphasizing the significance of identifying entrepreneurial opportunities for business success, with references to relevant academic sources. The assignment also covers topics such as sales and marketing, customer relationships, and the challenges businesses might face, providing a comprehensive view of entrepreneurial strategies and market analysis. The report concludes with recommendations based on the survey results, suggesting innovations in products and services to attract customers and achieve business objectives.

Identifying Entrepreneurial
Opportunities

Table of Content
• Introduction
• Sell and pitch
• Key principles and techniques
• Sales pitch
• Cold calling and warm calling
• Suggestion
• Customer relationship
• Conclusion
• References

Introduction
Entrepreneur considered as an individual who generally thinks innovative and
formulates new ideas in order to run business successfully and bear risk most of the
time towards achievement of business. Thus, an entrepreneur plays crucial role within
every economy system and influence others positively. This assignment is based on
Tree Café business with the purpose of having innovative item such as Roosted Nuts
Coffee for satisfying customer’s needs.

Gap analysis for identifying specific
entrepreneurial idea
Tree Café making planning to have Roosted nut coffee with the purpose of
using innovative ideas to satisfy consumer’s needs and wants. On the other
side, respective café is going to finish survey before offering their services
at marketplace. For this, respective café has been taken 30 respondents for
making its questionnaire by which they can get to know about consumer’s
preference and taste at marketplace.

Cont...
Questionnaire
Q1) Do you like new product named as Roosted Nut Coffee provided by this
café?
Yes
No
Q2) Do you love the services which will offer through Tree Café?
Yes
No

Cont...
Q3) Do you ponder opportunities for this café will maximize while running business?
a) Rise market share
b) Increasing sales of café
c) Capability to expand market share in a broader way
Q4) Do you think that Tree Café will able to enhance its market share within next 4
months?
a) Agree
b) Disagree

Cont...
Q5) According to your view, what kind of barriers will faced by this
respective business at market area?
a) Less technology
b) Less communication
c) Both

Data Interpretation
Q1)Do you like new product named
as Roosted Nut Coffee provided by
this café?
Frequency
a)Yes 24
b)No 6
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
5
10
15
20
25
30
Series1

Cont...
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
2
4
6
8
10
12
Series1
Q2)Do you love the services which
will offer through Tree Café?
Frequency
a)Yes 25
b)No 5

Cont...
0.5 1 1.5 2 2.5 3 3.5
0
2
4
6
8
10
12
Series1
Q3)Do you ponder opportunities for
this café will maximize while running
business?
Frequency
a) Rise market share 10
b) Increasing sales of café 10

Cont...
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
2
4
6
8
10
12
14
16
Series1
Q4)Do you think that Tree Café will
able to enhance its market share
within next 4 months?
Frequency
a)Agree 20
b)Disagree 10

Cont...
0.5 1 1.5 2 2.5 3 3.5
0
2
4
6
8
10
12
14
16
Series1
Q5)According to your view, what
kind of barriers will faced by this
respective business at market area?
Frequency
a)Less technology 15
b)Less communication 5

Recommendation
According to the above mentioned questionnaire it has been
recommended to this Tree Café is to they should bring more
innovations within their product and services. By bringing this
kind of innovations they can achieve their predetermined goals
and objectives together they are able to make their business
attractive in a perfect way.

Conclusion
According to the above mentioned assignment it has been concluded that
identifying entrepreneurial opportunities is the most essential part for every
entrepreneur to achieve business goals and objectives in a perfect manner. With the
help of this, they can give better job opportunities to people within the economy
and make successful goals effectively

References
• Jaskari, H. and Jaskari, M. M., 2016. Critical success factors in teaching strategic sales
management: Evidence from client-based classroom and web-based formats. Marketing
Education Review. 26(3). pp.171-185.
• Johnson, J. S., 2015. Broadening the application of mixed methods in sales
research. Journal of Personal Selling & Sales Management. 35(4). pp.334-345.
• Cuevas, J. M., 2018. The transformation of professional selling: Implications for leading
the modern sales organization. Industrial Marketing Management. 69. pp.198-208.

Thank You