This report delves into the identification of entrepreneurial opportunities, examining both macro-environmental factors and customer identification. It explores how external changes, as defined by Peter Drucker's seven sources of innovation, can create openings for new businesses. The report uses Porter's Five Forces model to analyze the competitive landscape and assess market viability, particularly in the context of a new smartphone launch by Techfirm. It employs both primary and secondary market research techniques, including surveys and questionnaires, to gauge customer preferences and market potential. The report presents data analysis from a survey of 30 respondents, providing insights into customer awareness, purchase intentions, satisfaction levels, and potential issues. The findings are interpreted to inform strategic decisions regarding product promotion, features, and overall market approach. The report concludes with a summary of key findings and recommendations for the successful launch of the new smartphone.
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