Evaluating Entrepreneurial Opportunities: A Business Start-Up Plan

This report explores entrepreneurial opportunities for a business start-up named Belle Organic, focusing on organic beauty products in the UK market. It includes a description of the business, its products, concept statement, and business model, emphasizing a B2C approach. The report conducts a micro-market test, identifies the target market, and performs a PESTLE analysis to assess macro-environmental factors. It also uses Porter's Five Forces to analyze industry competition and the VRIO model to evaluate competitive advantages. The report outlines the company's mission, team, and critical success factors, concluding that there are opportunities for growth in the UK market, while also acknowledging financial risks and proposing mitigation strategies by securing a bank loan. Desklib provides access to similar solved assignments and past papers for students.

ENTREPRENEUR
OPPORTUNITIES FOR
BUSINESS START-UP

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description of business start-up...................................................................................................3
Products- .....................................................................................................................................3
Features-.......................................................................................................................................3
Concept statement........................................................................................................................3
Business model-...........................................................................................................................3
Micro market test (segment)........................................................................................................3
Marketing- ...................................................................................................................................4
PESTLE analysis for macro research..........................................................................................4
Industry-.......................................................................................................................................4
Porter five forces-........................................................................................................................5
VRIO model-...............................................................................................................................5
Mission-.......................................................................................................................................5
CSFs team-...................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurship is refers to the extraction and creation of value, there are different types
of opportunities for business start-up (PRAKOSO, 2017). The report will discuss about the
business plan by analysing all the micro and macro factors with the help of PESTLE analysis,
VRIO Model, Porter five forces etc.
MAIN BODY
Description of business start-up
The start-up is related to the organic beauty product that are very demanding now a days.
The name of organisation is Belle organic, this start-up will set in UK in order to offer organic
products to women.
Products-
The product offered by organisation is all types cosmetics that is related to skin care, hair
care products such as, moisturiser, night cream, anti-ageing cream, organic oil, foundation, etc.
Features-
All the products are made up of 100% natural ingredient and that is it will not harm the
environment because all the substance are grown without fertilisers and pesticides. It is good for
the skin as well as all these products are help for sustainability.
Concept statement
This concept statement is optimizing the product for benefiting the people by take care of
their skin. All the raw material are directly farmed nearby places so that it can promote organic
farming.
Business model-
Belle organic will offer the product on the basis of B2C in order to direct selling to the
customer. B2C is help to create the value by offering all the products at store as well as online,
also it is used the digital marketing activities which are help to promote the product at the large
platforms (Barrow, Barrow and Brown, 2019). All the resources are used by the organisation are
natural such as emulsifiers, thickeners, preservatives, etc.
Micro market test (segment)
Micro segment is refers to the strategy of marketing that can be used by the cited firm in
order to identify the need of people. Through the market research it has been analysed that there
are 80 percent of women who are interested in using organic beauty products. This product will

help to repairing the skin of women that are might be affected from sunburn. The women who
are age group between 25- 40 are most targeted because they are possessive about the healthy
skin.
Marketing-
The target market for the business is middle and high class women who are prefer to use
organic beauty products in order to consider benefit of healthy life style. Also, target the UK
beauty product market so that it can differentiate the brand from others.
PESTLE analysis for macro research
Factors Market analysis
Political It is seen that less trade restriction and Globalization has acts as opportunity of
expansion and growth of business in local as well as international market
(Ariwibowo, Saputro and Haryanto, 2021).
Economical This factor is affected in the positive way, after the pandemic there are so many
problems faced by people and now they are like to prefer those products which
are organic and not harm the body.
Social The social factors are work as positive in order to change the mindset of people
because of pandemic they are more focused on organic beauty products.
Technological This factor help to promote the product and services with the help of digital
media.
Legal There are so many laws are changed due to pandemic and so that export and
import rates are fluctuated.
Environmenta
l
By considering all the factors it has been analysed that there are firm will use
the sustainable method for environment safety.
Industry-
Belle Organic is related to the retail industry, through the secondary research it has been
analysed that there are various organisation that can be biggest competition of the cited firm. The
competition industry is Planet organic because it has high brand value (PANDEY, 2017).

Porter five forces
High competition (high): There are very high competition in UK for the beauty product
because there are women who are using this kind of cosmetics products.
Bargaining power of customer (high): This factor is also high because there are many
companies who have the similar products that is why customer wants to bargain for the product.
Bargaining power of supplier (low): The supplier power is low because there are
supplier who has more option to sell the product that is why they are charged accordingly.
Threat of new entry (high): After the pandemic there are many start-up are seen in UK
in which cosmetic business is more often.(Cullinane, 2019).
Substitute product (high): There are so many companies which are offer similar
products such as planet organic, who are already have good brand value in the marklet.
VRIO model-
Competitive advantages Valuable Rare Difficult to
imitate
Organised
Competitive
disadvantage
No
Competitive parity or
equality
Yes No
Temporary competitive
advantages
Yes Yes No
Unused competitive
advantages
Yes Yes Yes No
Long-term Yes Yes Yes Yes

Mission- The mission for Belle organic is to be champion in organic products in order to serve
better skin to customer.
Team mission, aspiration risk propensity
On the basis economic entrepreneur theory it has been analysed that the mission of team
is to provide high quality of product. There are some risk that can be faced by the company such
as financial constraints and that is why it will grant loan from commercial bank.
CSFs team-
 Optimisation
 Skilled resources
 User involvement
Value chain
It has included all types of activities which are inbound logistic, outbound, operations,
marketing and services.
CONCLUSION
It has been concluded that there are opportunity of grow in the UK market by providing
best quality of organic product. The major risk were seen is financial contrast that is faced by
organisations, to mitigate this risk it will take help from bank.

REFERENCES
Books and journals
PRAKOSO, D.B., 2017. RENCANA BISNIS KOSMETIK LIP MATTE POSY BEAUTY:
BERBASIS KEMITRAAN OUTSOURCING SUMBER DAYA (Doctoral dissertation,
Universitas Gadjah Mada).
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-by-step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Ariwibowo, P., Saputro, F.B. and Haryanto, H., 2021. Analysis of Strength & Weakness, Using
the Concept of Resource-Based View with the VRIO Framework in Sharia
Cooperatives. Jurnal Manajemen Strategi dan Aplikasi Bisnis. 4(1). pp.279-294.
PANDEY, B.C., 2017. Nike Inc-Complete Analysis: SWOT, PESTLE and Marketing strategy.
BookRix.
Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and challenges
from the implementation of a port energy management system: A SWOT/PESTLE
analysis. Sustainability. 11(21). p.6046.