Entrepreneurial Opportunities: Food Truck Business Evaluation Report

This report presents an analysis of entrepreneurial opportunities, focusing on the development of a food truck business named "Food and Celebration." The report begins by exploring various sources for generating innovative business ideas, including market research and identifying unmet customer needs. It then delves into the rationale behind the food truck concept, highlighting the market gap for customizable food options and convenient service. A gap analysis is conducted using primary and secondary research methods, including questionnaires to assess market awareness and preferences. The report further examines the competitive environment, comparing the proposed food truck to existing businesses, and applies a SWOT framework to evaluate its strengths, weaknesses, opportunities, and threats. Ultimately, the report assesses the viability of the food truck idea, providing a comprehensive overview of the business opportunity and its potential for success. This report is contributed by a student and available on Desklib, a platform providing AI-based study tools.

Identifying Entrepreneurial
Opportunities

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Evaluation of possible sources for new and innovative business idea...................................1
P2 Rationale and market gap for specific entrepreneurial idea...................................................3
P3 Gap analysis in the evaluation of entrepreneurial idea..........................................................4
P4.................................................................................................................................................8
P5 Application of SWOT frameworks to support the entrepreneurial idea..............................10
P6 Evaluation of competitive and market environments to assess the viability of idea...........10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurial opportunities are the situations that needs to be identified by the
businessmen in order to develop new and innovative ideas for the business. These are
prospective for the entrepreneur as large amount of profits can be availed by selling distinctive
ideas in the market. Customers constantly need changes in form of goods and services to gain
more satisfaction thus entrepreneur has to come up with something new to achieve this purpose.
Being an aspiring entrepreneur Food and celebration business of food truck is going to be
pitched in front of the investors (Aggestam, 2014). The report covers areas such as evaluation of
possible sources for new and innovative ideas, explanation on the market gap of idea, presenting
gap analysis, an interpretation of the collected data. Apart from this in later section use of SWOT
model and competitive analysis will explain the potential viability of the selected idea.
TASK 1
P1 Evaluation of possible sources for new and innovative business idea
Generating ideas is not one day task, it takes significant amount of time and efforts to
build ideas into reality. There are sources through which ideas can be generated. Peter Ducker's
specifies these sources in book called innovation and entrepreneurship. An explanation regarding
these are given below:
The unexpected: There are number of ways to look for opportunities, the core
requirement is managers ability to look for the cues as there is possibility of opportunities hidden
behind them. An extensive research in the market has help in identifying requirements of either
goods or services, in food tuck case it was analysed that audience wanted more casual set up of
food business also pocket friendly in nature. Thus this gave me motivation to work on food truck
idea. These opportunities can be concerned with either certain demand that is prevailing in the
market or non availability of demand that needs to be generated (Douglas, 2017).
The Incongruity: As per this source it is explained that there is deviation in how things
are going and it needs to be done. This can be an effective way to identify new ideas as managers
can change the way things are going around. For example Facebook identified that there should
be platform through customer's need of forming more connections can be satisfied. This is risky
for the entrepreneur as there are high chances that people rejecting innovation, but taking risk is
important for entrepreneur as there opportunities can arrive out of it. There was unconventional
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way of providing food services to customers therefore this inspires for the development of food
truck.
Process Need: Through this source opportunities can be developed by making
improvement in the way tasks are being performed. Managers need to assess the process and find
the weak areas this would lead to effective and innovative solutions. For example in restaurant
the staff is unable to provide delivery to customers on time in order to deal with this they
developed an app to ensure quick delivery of items. As customers have to wait long hours to
give and receive order in the restaurants this inspire motivates me to start up business of food
truck where orders and delivery are made in quick span of time (Goe and Jones 2016).
Industry and market structure change: This is the source in which changes in the rules
and regulations made by the government gives opportunity to entrepreneur to develop ideas. Free
registration policy made by the UK government to start up a food business was also one such
source which gave the motivation to start business of food truck.
Demographics: These are concerned with the changing dynamics of factors like
population, human capital and income level. By conducting martop food truckket research it was
found that there in increment in the population of food lovers which are demanding easier access
to the food services this motivated to build accessible outlets like food truck to satisfy large of
food lovers.
Changes in perception, meaning and mood: change in the perception of people also
gives opportunities to build business ideas therefore it is vital to analyse the changing taste and
preference of people. There was large section of people who considered food truck unhygienic
but now the scenario has changed availability of qualitative food by ensuring hygiene at an
affordable prices have attracted large number of customers.
New knowledge: Several new technologies are providing opportunities to potential
entrepreneurs to start up a business. This is the reason that businesses are now spending huge
sum of money in research and development sector. Technologies like mobile POS for food truck
is in trend therefore more knowledge about this aspect amongst the market has motivated to start
up the concerned business (Guerrero, Urbano and Fayolle, 2016).
Business idea: Idea of opening a food truck named “food and celebration” has been
selected for the purpose of starting up business. Food truck is like a moving restaurant which
includes cooking and selling variety of food items like burgers, pizzas, pasta and other junk food
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items to customers. As there are large school going and working people who prefer quick food
services therefore age group of persons between 15 to 35 is the target audience for the business.
P2 Rationale and market gap for specific entrepreneurial idea
The business idea of an entrepreneur launched food truck which can provide different
types of fast food. The food truck provide online facility and good sitting arrangement near
garden as well customisation in food. The alternation can be carry out different elements which
is related to sitting arrangements as well as pricing strategy of food. It is important of an
entrepreneur to reckon the consumer behaviour according to that business can gain competitive
advantage in London. But there are identified market gap which is processing of providing
products and services is not available at the market place. The idea of food truck that people can
customise food as per their taste and fulfil the need and demands of customer in impressive way.
The concept of market gap connected to each business idea and is evaluated through:
Technological advancements – In present time every one use advance technology to
spread out their business and gain more profit. It is abjuratory that entrepreneurs are use advance
tools and techniques in order to up to date business and being used by competitors. With the help
of this launch new business project in market feasibly. It can help to reduce market gap through
fulfil customer needs and wants on time (Hui-Chen, Kuen-Hung and Chen-Yi, 2014).
Identification of opportunities – It is major that an entrepreneurs find out and determine
all available opportunities as per the market demand. As a result it can help to gain competitive
advantage to gain overall profitability. Such opportunities guide to an entrepreneur to determine
and filling gap of market to stay ahead of its competitors. In addition it will help to successfully
implement business and launch their idea of food truck with the option of provide in night.
Competitive Analysis -
Basis Food and celebration Shades Food truck
Products and
services
To provide their products
and services on time to
use PMS software which
can use by new opening
food truck to manage
order and create space
This food truck provide wide
variety in beverage as well as
junk items.
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time to time. It is provide
facility to customise food
as per their taste.
Organization
Structure
The Functional
organisational structure
followed in which each
person holds the authority
and accountability of
performing assigned tasks.
This one follows flat
structures in which rules and
regulations are not made with
regard to the performance of
business.
Promotional
Strategy
Phamplates will be
distributed outside the
school and universities
which would help in
attracting younger base.
Advertisements are given in
the newspapers and
magazines to promote the
business activities.
In the general sense to get success to find out many opportunities which is related to food
industry and help to an entrepreneur to enter in sustain market. As technology is the factor that
will influence on business in positive manner and provide an opportunity to new entrepreneur to
provide unique and different services to customer as per the specifications. There are may ways
of failing which is related to technological and innovation concept.
P3 Gap analysis in the evaluation of entrepreneurial idea
Gap analysis is generally carried out by an entrepreneurs where they are launching a new
idea within market. It directs to analysing several variances related to current performance of
actual project and desirable future performance. With reference to launch of food & celebration
in London, there are several factors connected with market scenario that need to be taken into
account by the entrepreneur, these are as following -
Primary sources: These are sources are exploratory in nature as data collected from
these are directly from the sources. For the selected business idea primary research has been
conducted by preparing questionnaire which is discussed below:
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Secondary sources: Under this data is collected from varied published sources. For the
concerned business idea Internet has been used (McCann and Vroom, 2015).
QUESTIONNAIRE
NAME:
AGE:
ADD:
GENDER:
MAIL ID:
Q1) Are you aware about the food truck?
a) Yes
b) No
Q2) Do prefer buying food from food trucks?
a) Yes
b) No
Q3) Are you conscious about the Hygiene factor in relation to this business?
a) Yes
b) No
Q4) Which of the characteristic of food truck you like the most?
a) Location
b) Affordable price
c) Casual environment
Q5)Rate the success factor of food truck business?
a) High
b) low
c) Average
Q1) Are you aware about the food truck? Frequency
a) Yes 35
b) No 5
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a) Yes b) No
0
5
10
15
20
25
30
35
40
Row 3
Q2) Do prefer buying food from food trucks? Frequency
a) Yes 20
b) No 20
Q3) Are you conscious about the Hygiene factor in relation to this
business?
Frequency
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a) Yes 25
b) No 15
Q4) Which of the characteristic of food truck you like the most? Frequency
a) Location 10
b) Affordable price 15
c) Casual environment 15
Q5)Rate the success factor of food truck business? Frequency
a) High 15
b) low 10
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c) Average 15
P4
Q1) Are you aware about the food truck? Frequency
a) Yes 35
b) No 5
Mean 20
Mode 0
Median 20
Interpretation: As from the above table, it has been analysed that there are 35
respondents are aware about the food truck where as 5 respondents does not aware about the
concept of food truck. In this case Mean = 20, Mode = 0 and Median is 20.
Q2) Do prefer buying food from food trucks? Frequency
a) Yes 20
b) No 20
Mean 20
Mode 0
Median 20
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Interpretation: As from the above table, it has been analysed that there are 20
respondents are prefer buying food from food trucks besides that there are 20 respondents does
not prefer buying food from food trucks. Here Mean = 20, Mode = 0 and Median is 20.
Q3) Are you conscious about the Hygiene factor in relation to this
business?
Frequency
a) Yes 25
b) No 15
Mean 20
Mode 10
Median 20
Interpretation: As from the above table, it has been analysed that there are 25
respondents are conscious about the Hygiene factor in relation to this business where as 15
respondents does not conscious about the Hygiene factor in relation to this business. Here mean
is 20, mode is 10 and median is 20.
Q4) Which of the characteristic of food truck you like the most? Frequency
a) Location 10
b) Affordable price 15
c) Casual environment 15
Mean 13.33
Mode 15
Median 15
Interpretation: As from the above table, it has been analysed that there are 10
respondents, who prefer location in context to characteristic of food truck where as 15
respondents, who looks for affordable price in context to characteristic of food truck. Along with
this there are 15 respondents, who prefer casual environment in context to characteristic of food
truck. Here mean = 13.33, mode = 15 and median is 15 (Nijssen, 2017).
Q5)Rate the success factor of food truck business? Frequency
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a) High 15
b) low 10
c) Average 15
Mean 13
Mode 15
Median 15
Interpretation: As from the above table, it has been analysed that there are 15
respondents who rate the success factors is high in context of food truck business where as 10
respondents says that success factor is low in context of food truck business. Apart from this 15
respondents says that success factor is average in context of food truck business. Here mean =
13, mode = 15 and median is 15.
P5 Application of SWOT frameworks to support the entrepreneurial idea
In order to ascertain the abilities of ideas SWOT is used. This is the framework that
explains the strength, weaknesses, threats and opportunities of concerned business idea. They are
explained below:
Strengths: The strengths of organisation gives a boost to the success and growth of the
business, these are the potential attributes which entrepreneur can used further to make profits.
The strength of “Food and celebration” lies in its ability to provide effective food items to
customers in lower price. Also the concerned business idea does not require too much of
investment which increases would lead to higher revenues at lower cost.
Weakness: These are the characteristics that can become hindrance in the success of the
business. The weakness of chosen business idea is that it does not have the privilege of organised
process like billing and storing which established restaurants possess. This can affect the overall
efficiency of business. Also being new venture it would require high promotions to attract large
customer base which would increase the cost of business (Sahut Gharbi and Mili, 2015).
Opportunity: Grasping opportunities at right moment would require recognition at right
time also. Managers should identify the potential situations that would help in growth and
development of business. The fact that food truck business does not require specific location
gives opportunity to take advantage of personally meeting requirements of customers. Also the
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