This report examines the identification and evaluation of entrepreneurial opportunities, using Pine Hut Bakery as a case study. It delves into various sources of entrepreneurial ideas and innovation, including Drucker's source model, and explains the rationale and market gap for the sugar-free biscuit concept. The report presents both primary and secondary data to support gap analysis, interpreting the data to provide evidence of market potential. Furthermore, it applies a SWOT framework to assess the entrepreneurial idea objectively and evaluates the competitive and market environments to determine potential viability. The report concludes with a discussion of the key findings and provides references to support the analysis, demonstrating the process of developing and assessing an entrepreneurial venture.