Analyzing Entrepreneurial Strategies: A Case Study of Pound Bakery

This report presents a case study analysis of Pound Bakery, a small enterprise in Bolton, England. The study explores the application of various entrepreneurial theories and practices, focusing on the challenges faced by the bakery during its initial stages, including financial, competitive, governmental, and human resource problems. The report examines how Pound Bakery implemented different strategies, such as location selection and product diversification, to overcome these challenges and achieve growth. It also delves into entrepreneurial leadership and corporate innovation within the context of the bakery's development. The report concludes with a self-evaluation of the strategies employed and references to relevant academic literature.

Entrepreneurial
Strategies

Cover Content
•Introduction
Link between entrepreneurial theories and practices
•Problems faced by small enterprise
•Issues identified to Pound Bakery
•Self Evaluation
•Conclusion
•References

Introduction
• Entrepreneurial strategy is the means through which an organisation establishes and re-
establishes their fundamental set of relationship with its environment . The main aim of these
strategy to receive the debate on the role of entrepreneurship in the reference of mature
business. To understand the concept of the report selected organisation, Pound Bakery which
is specialise in savoury products like pasties, sausage rolls and sandwich. It is located in
Bolton, England. In the report contains various topics such as entrepreneurship theories,
issues, Entrepreneurial leadership and corporate innovation.

Case Study
• A man started Pound Bakery from his house in Bolton, England. They selected their area
because there was no any bakery so it was good chance to earn money. In starting they can
sale out Pastries and cookies to their customers. In starting they were facing many problems
regarding to entrepreneurship. To operate their business in effective manner they can apply
different entrepreneurship theory which can help to survive in their area of Bolton. They
were famous for cookies due to made in house and good taste. After the success they can
start to sale out more things from the shop such as bread rolls, muffins and sandwiches. As a
result more peoples arrived at their shop and purchased things.

Link Between Entrepreneurship practices and theories
• An entrepreneur focus on the business and their associated risk to generate profit. To operate
their business they can apply different theories which can guide how to conduct different
situation in effective manner. These theories are connected to practices because after continue
practices it can work to get success. There are defined different types of theories -
• Economic Theory
• Opportunity based theory
• Sociological Theory
• Psychological theory
• Entrepreneurship innovation theory

Problems faced by small enterprises:
• A newly started small business has to face a lot of problems in the corporate world in its initial stage. Internal
factors as well as external factors have issues that may affect the business. Pound Bakery is a small enterprise
and facing problems in order to perform its daily transactions and activities to run its business. Some of the
major issues that is being stress for the Pound Bakery are:
• Financial problems
• Competition problems
• Governmental problems
• Human Resources Problems

Issued identified regarding to Pound Bakery
• There are identified various issues which is highlighted by bakery when they are starting
their business and face critical situation.
• Entrepreneurial growth strategies
• Entrepreneurial leadership
• Corporate innovation

Self-evaluation
• Entrepreneurial Strategy making is a key aspect for achieving excellent business performance
as well as profitability. This concept applies for all types of firms irrespective of what size,
nature or kind they are. In the context of Pound Bakery, the business was established from a
small household located in Bolton, England.
• One of my first strategy as an entrepreneur was to determine the optimal location for the
business to launch from. Since location is one of the biggest aspects of determining whether
or not the customers are able to reach it easily, this strategy played a crucial role in its initial
years.

Conclusion
• From the above mentioned PPT is has been concluded that an entrepreneur to conduct any
type business need to prepare different types of strategies. These are helping to understand
market trends and know about customer perception regarding to specific products. As a result
an entrepreneur effective launch their product in market and attract to customer for their
goods. In starting Pound bakery face different types of issues but after applying
entrepreneurship theories and practices they can understand how to operate business. To
conduct case study share experience which is many time good and may times bad.

References
• Anderson, B. S. and et.al, 2015. Reconceptualizing entrepreneurial orientation. Strategic
management journal. 36(10). pp.1579-1596.
• Deschamps, E. and Lee, J. J., 2015. Internationalization as mergers and acquisitions: Senior
international officers’ entrepreneurial strategies and activities in public universities. Journal of
Studies in International Education. 19(2). pp.122-139.
• DeTienne, D. R., McKelvie, A. and Chandler, G. N., 2015. Making sense of entrepreneurial exit
strategies: A typology and test. Journal of Business Venturing. 30(2). pp.255-272.
• Gans, J. S., Stern, S. and Wu, J., 2019. Foundations of entrepreneurial strategy. Strategic
Management Journal. 40(5). pp.736-756.

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