Entrepreneurial Strategies Report: Drink Shop and Do

This report provides a comprehensive analysis of entrepreneurial strategies, focusing on the 'Drink Shop and Do' business. It begins with an introduction to entrepreneurship and its characteristics, highlighting the importance of strategic choices for business growth. The report includes a detailed situational analysis, incorporating PESTEL analysis to assess political, economic, social, technological, legal, and environmental factors impacting the business. It then critically reviews strategic choices, exploring entrepreneurial and intrapreneurial strategies such as effective market analysis, customer orientation, innovation, and setting business objectives. The implementation of strategies, including penetration pricing and diversification, is discussed, followed by recommendations for the food and beverage industry, particularly within the UK market. The report emphasizes the significance of adapting to market trends and satisfying customer needs to achieve a competitive advantage and ensure long-term sustainability.

Entrepreneurial
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
Comprehensive Situational Analysis...............................................................................................1
Critical Review of Strategic Choices...............................................................................................3
Entrepreneurial Strategies...........................................................................................................4
Recommendation.............................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurship is considered as a different kind of activity or function that help in
organising, planning as well as a new business venture with the aim of providing social services
and achieving economic advantages. The entrepreneur is a person who is taking too much risk
and faces many challenges for growth in competitive market. It is analysed that there are various
characteristic or feature of entrepreneurship that bring creativity, innovation, risk and profit and
many more. Therefore there are various kinds of feature which is adopted by entrepreneur like
business management, personnel, technical skill and many more. Therefore it has been analysed
that they focus on taking advantages related to strategy that help in improving new business
venture that help in satisfying the need of user as well as society by providing unique as well as
innovative goods and services. The present assignments are depending upon “Drink shop and
Do” which offer combination of bar, cafe and many more at London. In this assignment there is
a discussion or explanation regarding the environment assessment as well as important
assessment of choice is related to strategies. In addition to this the assignment refers to the
implementation of strategy along with necessary recommendation that help in success as well as
growth of business organisation (Gans, Stern and Wu, 2019).
Comprehensive Situational Analysis
Strategic capability is considered as a competence of the business organisations that help in
bringing sustainability within business organisation that also helps in increasing competitive
Marketplace (Zhui and Meng, 2017). Herein it is necessary to make execution of appropriate
strategy and use of resources that help in increasing success as well as growth of organisation at
Marketplace. It has been analysed that there is a variety of goods as well as a service which is
offered by the company in case of food as well as beverages. They adopt different promotional
techniques such as advertising as well as word of mouth in order to provide awareness regarding
the product as well as services. It is significant for business organisation to assess resources in
addition to capability for ensuring that their goods as well services are needed to satisfy the
requirement of user as per the demand. In this process there are various applications that help in
increasing knowledge in relation to competence and capability in market segment.
1

PESTEL Analysis
PESTEL analysis is considered as a technique that help the business organisation in
assess the external environmental factor which imposes direct influences on the function and
activity of organisation. It provide elements to the organisation that help in achieving
competitive edge and also focuses on grabbing opportunity that help in overcoming from the
threat in appropriate way. The Drink, shop and Do adopts PESTEL analysis for assessing
different factor that is available in macro environment and also have the ability to impact on the
operation or function of business organisation. It also permit business organisation to improve
their strategy in order to overcome from various challenges in improved way and also it help in
increasing growth as well as achieving competitive edge at Marketplace (Lechner and Pervaiz,
2017).
Political:
Political factor involves employment law, antitrust law, political stability, labour Law as
well as so on. It is important for business organisation to assess political stability of country for
grabbing opportunity. Therefore, it is necessary for company to assess the significance of the
political factor that is just because of stable government that help in encouraging or motivating
ownership at large extent. In addition to this, it has been said that law of UK is too differ from
another countries. Hence, it is necessary for organisation to appropriately know the stability or
instability of political condition for growth of organisation (Theodoraki and Messeghem, 2017).
Pestle analysis is used for assessing the opportunity and minimise at Marketplace. Therefore this
model is adopted by organisation for getting more and more opportunity in future period of time
Economical:
This is considered as the most significant factor that helps organisation in achieving the
economic opportunity of company. Herein, it involves exchange rate, interest rate, inflation as
well as deflation and many more. All these aspects impose direct impact on the processes related
to transaction of organisation. It has been analysed that the economic condition of UK is stable
therefore it is important or significant for organisation to assess Brexit for achieving more
important benefits by providing superior quality goods as well as services to its user. Due to
increase in unemployment rate the consumer spend less money on the purchasing of goods and
services at market place. Therefore it is necessary for organisation to provide unique as well as
innovative product and services to its customer at reasonable price in order to satisfy them.
2

Social:
Social factor involves employment level, population growth rate, income, culture as well
as many more. It has been analysed that taste as well as preferences of customer are changed
day by day therefore it is important for organisation to make appropriate research for assessing
the need for an individual person that help in providing goods as well as services as per the need
of customer that help in increasing profit in future period of time.
Technological:
Technological factor involves automation, innovation as well as many more. It is
necessary for organisation to implement advanced technology for cope up with the competition
level at market place. For increasing profit margin, it is necessary to have a innovative
technology that provide unique, specific good as well as services to its user. In the organisation
they bring latest or advanced food as well as beverage manufacturing machine for providing
faster facility to its user that help in increasing satisfaction level (Sahoo and Yadav, 2017). It is
necessary to implement innovative technology in order to provide product as well as services as
per the need of the customer it is increases the profit margin of the company in future period of
time. On the other hand the implementation of latest technology increases the cost for the
company therefore it negatively impact on the organisation.
Legal:
The food and beverage industry is operated business under the different laws and
regulation like alcohol licence, safety norms as well as many more. It is the responsibility of
manager of organisation to follow different rules as well as regulation in order to manage
different operation of Organisation in appropriate way (Presse and Paetzold, 2018).
Environmental:
It is important for every business organisation to operate their facility under rules as well
as regulation of environment. It is necessary for organisation to follow environmental law that
imposes positive impact on the environment. In context of Drink, shop and Do focuses on
performing the activity in such a manner so that they protect the environment. Through this
process, the organisation achieves favourable support as well as appreciation from government
side and also from customer reviews.
3

Critical Review of Strategic Choices
Drink, Shop & Do is needed to adopt appropriate measure and tactics for increasing brand
image in global market and also provide growth as well as development of business organisation.
Through different types of tactics, the organisation focuses on achieving profit margin to the
large extent that helps in increasing competitive advantage over rival firm at marketplace. . It
also helps in overcoming form level of competition at international level. There are various
entrepreneurial as well as intrapreneurial tactics for growth and success of business organisation
that is going to be mentioned below:
Entrepreneurial Strategies
Effective Market Analysis:
It is considered as the most appropriate strategies in relation to entrepreneurship which is
adopted by Drink, Shop and Do that helps in organising proper market research which will be
beneficial for business organisation. It helps in assessing current trends as well as preferences of
user that must be available at marketplace. It assists in increasing skill and knowledge in relation
to advanced consumer trends by executing different tools that helps in satisfying the need and
wants of customer as per their requirements (Magnaye, 2017).
Customer Orientation:
This strategy and tactics is important aspects that helps Drink, Shop and Do that helps in
executing different activities and operations by satisfying the need and wants of its user. This
strategy provides allowance that helps company in attracting large number of customer at
marketplace. It is necessary to identify the requirement of user for satisfying them in most
appropriate manner. Therefore consumer is considered as a king of market therefore the
organisation focuses on making appropriate strategy in order to satisfy its user in future period of
time and it also help in bringing sustainability within market of UK, London.
Intrapreneurial strategies
Innovation:
It has been assessed that today's business environment is dynamics therefore it is
necessary to make appropriate changes in regular way. It helps Dream Shop and Do Company in
making appropriate strategy in order to provide innovative goods as well as services to its
customer in good way. It is necessary for organisation to make appropriate changes in Cafe
Industry that increases profit margin in upcoming period of time. Innovation appropriately
4

permits allowance to business organisation by using various tools and techniques that help in
achieving competitive edge over rivalries firm at Marketplace (Covin and Wales, 2019).
Business objective
It is considered as the most significant process of business organisation. In given
organisation Drink Shop and Do are needed to set a particular target for achieving objective of
business organisation in appropriate manner. It is also helpful in increasing growth as well as
development of company. The objective of the business is to motivate and provide facility to
Organisation in performing their daily activity in improved way for increasing profit margin.
Implementation of Strategy
There are various types of strategy which is incremented by business organisation for
achieving business objective as well as goal. This strategy helps Organisation in appropriately
satisfy the needs and wants of the user in appropriate manner and also bring sustainability and
profitability within business organisation in good manner (Chan and Li, 2017).
 It has been analysed that it is necessary for business organisation to execute penetration
pricing strategy by providing superior quality goods as well as services to its user
Through implementation and execution of this kind of strategy the organisation or
customer of different group of income focuses on satisfying the requirement of customer
in improve manner. It also allows the organisation in achieving competitive edge and also
assesses the population of UK that is belonging from middle class. This strategy and
technique help the organisation in assessing the need of the customer that help in
increasing the profit margin and retaining or sustaining customer for a longer time period.
 Drink shop and do company focuses on executing diversification that is considered as a
long term strategy can appropriately capable to improve product and services that help in
providing better services to its customer by satisfying their changing demand with
providing unique as well as specific goods (Keil, Maula and Syrigos, 2017).
Recommendation
Food as well as beverage industry is considered as the fastest leading sector that involve a
large number of business organisation that perform their function as well as activity by offering
different kind of product as well as services at reasonable less price. It also helps in increasing
profit margin and helps in achieving competitive edge at marketplace. In context of UK it has
5

been analysed that there are different type of organisation that focuses on executing their
activities in relation to Cafe and also offer a different kind of offering to its user that helps in
cope up with the competition level. It is important to significant for the supervisor of Drink, shop
and Do Company adopts in achieving different benefits by using different tools as well as
technique that help in increasing share of market by fulfilling the requirement of its user. It also
has been recommended to the manager that they provide the investigation procedure in order to
implement latest technology that helps in achieving competitive advantage over rivalry at
Marketplace. They focus on offering superior quality product as well as services to its customer
for satisfying their wants. In addition to this, the company also adopt Hi- tech Technology
system that helps in provide unique product and services to its user. In addition to this there are
also some recommendations which is provided to business organisation that include competition
level strategy as well as plan that help in assessing the situation or condition of market on
continuous basis.
Constant analysis about customer needs:
It has been analysed that the taste and preferences of the customer are changed day by
day. It is necessary for business organisation to assess the requirement of customer before
providing them superior quality goods and services. Therefore they conduct appropriate research
in order to analyse the need and want of customer and also focuses on satisfying them. It is
recommended to the manager of Drink Shop and Do Company to organise appropriate research
for satisfying the need of consumer at Marketplace. It also helps the company in increasing the
satisfaction level of user and also focuses on retaining and sustaining them for a longer time
period.
Effective market examination:
It has been analysed that Cafe industry consist of different elements that help in regular
changes. Therefore it is also recommended that it is necessary for manager of organisation to
have appropriate knowledge regarding market segment that help in satisfying the wants of
customer at Marketplace. In addition to this it provides allowance to organisation to overcome
from the challenges which is confronted by the company in Cafe industry. Therefore it assists the
organisation in analysing the Marketplace that help in generating futuristic wants of customer
and ensure sustainability as well as growth at competitive Marketplace.
Innovation:
6

Innovation is considered as the most important part of the business organisation that helps in
cope up with the level of competition that is prevailing at Marketplace. It has also been analysed
that there are various organisations that provide similar kind of product as well services at
relatively less price in order to satisfy the customer. Therefore, it is necessary for organisation to
conduct appropriate research in order to overcome from different type of situation. And Drink
Shop and Do Company provide innovative and unique product with customer for increasing
profit margin also it help in retaining customers for a longer period of time. In addition to this
the main purpose is to increase profit margin by satisfy the customer. It helps in increasing
competitive edge over rivalries firm at market place during the particular phase of time period.
CONCLUSION
As per given report it is been analysed that entrepreneurial strategy is most important for
organisations that help in gaining competitive edge at Marketplace. It is also significant for
organisation to use different types of element that helps in cope up with the level of competition
and also increasing the advantages. Thus, it is necessary to assess PESTEL analysis for
identifying external environmental factor which imposes direct influences on the organisation.
Moreover through intrapreneurial as well as entrepreneurial strategy that helps in providing
maximum advantage as well as achieving competitive edge at Marketplace. The entrepreneur is a
person who is taking too much risk and faces many challenges for growth in competitive market.
It is analysed that there are various characteristic or feature of entrepreneurship that bring
creativity, innovation, risk and profit and many more. Therefore there are various kinds of
feature which is adopted by entrepreneur like business management, personnel, technical skill
and many more. The present assignments are depending upon “Drink shop and Do” which offer
combination of bar, cafe and many more at London. In this assignment there is a discussion or
explanation regarding the environment assessment as well as important assessment of choice is
related to strategies. In addition to this the assignment refers to the implementation of strategy
along with necessary recommendation that help in success as well as growth of business
organisation.
7

REFERENCES
Books and Journals
Gans, J.S., Stern, S. and Wu, J., 2019. Foundations of entrepreneurial strategy. Strategic
Management Journal, 40(5), pp.736-756.
Lechner, C. and Pervaiz, A., 2017. Entrepreneurial Strategy: A contingency review and outlook
for future research in SAGE Handbook for Entrepreneurship and Small Business. SAGE.
Sahoo, S. and Yadav, S., 2017. Entrepreneurial orientation of SMEs, total quality management
and firm performance. Journal of Manufacturing Technology Management.
Magnaye, D., 2017. Smallholder Organic Farming: An Entrepreneurial Strategy in Harmony
with Nature. International Journal of Environmental Science & Sustainable
Development, 2(2).
Covin, J.G. and Wales, W.J., 2019. Crafting high-impact entrepreneurial orientation research:
Some suggested guidelines.
Chan, R.C. and Li, L., 2017. Entrepreneurial city and the restructuring of urban space in
Shanghai Expo. Urban Geography, 38(5), pp.666-686.
Theodoraki, C. and Messeghem, K., 2017. Exploring the entrepreneurial ecosystem in the field
of entrepreneurial support: a multi-level approach. International Journal of
Entrepreneurship and Small Business, 31(1), pp.47-66.
Zhui, L. and Meng, L., 2017. Study on the Relationships among Executive Compensation
Incentive and Entrepreneurial Strategic Orientation and Entrepreneurial Enterprise
Growth. Journal of Industrial Technological & Economics, (4), p.12.
Presse, A.C. and Paetzold, F., 2018. Towards a global climate strategy: reconciling ecological,
entrepreneurial and social elements of sustainability. In Managing Natural Resources.
Edward Elgar Publishing.
Keil, T., Maula, M. and Syrigos, E., 2017. CEO entrepreneurial orientation, entrenchment, and
firm value creation. Entrepreneurship Theory and Practice, 41(4), pp.475-504.
8