MKT3031 Entrepreneurial Strategy: Analysis of Tesco's Business Model

This report analyzes Tesco's entrepreneurial strategy, focusing on its marketing positioning and capabilities. It begins with an introduction outlining the scope and rationale for the analysis. The report then delves into Tesco's background, highlighting its evolution as a leading supermarket chain. The core of the analysis examines Tesco's entrepreneurial strategy using the marketing mix, VRIO model, and PESTLE analysis to assess its strategic situation, capabilities, and competitive advantages. The report concludes by summarizing key findings and implications of Tesco's strategies. The report is designed to provide a comprehensive understanding of how Tesco has established and maintained its position in the market through effective entrepreneurial approaches and innovation.

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Table of Content
 Introduction
 Rationale, background and rigorous analysis of an
organization
 Conclusion

Introduction
Entrepreneurial strategy is means by which a company
establishes as well as re- establish fundamental relationship set
with environment. This is a strategy that characterized through
widespread and the less or more simultaneous change in
pattern of the decisions which taken through company. It
offers guide for the entrepreneurs that increases potential for
the venture scalability and also success of business.

Rationale, background and rigorous
analysis of an organisation
Tesco is leading brand of the supermarket in the Britain. This
company was founded in year 1919 by Jack Cohen. This has
the shops in the seven countries across Europe and Asia and
market leader of the groceries in United Kingdom, Thailand,
Ireland and Hungary. Tesco has managed to garner so more
customer popularity that its stores have been crosses United
Kingdom boundaries and also reached 12 other countries
across Asia and Europe.

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This has developed into leading supermarket chain of world. The
innovation team in Tesco aim is to go from the initial idea to
less viable goods within the six weeks. Once or the twice in a
year they run the hackathons where around 350 people are
work intensively in the team in order to develop the working
prototypes of the ideas for deal with the business challenges.

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The main rationale behind this report is that it provides the
information about the capabilities and the marketing strategies
of the company that mainly used to be successful. There has
been analyzed about the entrepreneurial strategy of the Tesco.
For analyze the marketing positioning, Tesco organization
used the marketing mix. In order to examine the
organization’s strategic situation, capabilities and position,
Tesco company uses the VRIO model and PESTLE analysis.

Conclusion
It has been concluded from the above mention report that
entrepreneurs are come with the new ideas with better
capabilities. This has been examined that monitor situation,
position and capabilities of company.

References
Anderson, B. S. and et. al., 2015. Reconceptualizing
entrepreneurial orientation. Strategic management
journal. 36(10). pp.1579-1596.
Collis, D., 2016. Lean strategy. Harvard Business Review. 94(3).
pp.62-68.
Engelen, A., and et. al., 2015. Entrepreneurial orientation, firm
performance, and the moderating role of transformational
leadership behaviors. Journal of Management. 41(4). pp.1069-
1097.