Report on Identifying Entrepreneurial Opportunities for West Inn Hotel

This report focuses on identifying entrepreneurial opportunities for the West Inn Hotel. It begins with an introduction to entrepreneurship and the importance of gap analysis in evaluating business ideas. The report presents a questionnaire designed to assess customer satisfaction and identify areas for improvement, covering aspects such as innovative facilities, service preferences, pricing, awareness, and potential enhancements to infrastructure and internal management. Data from the questionnaire is analyzed thematically, providing insights into customer perceptions. The conclusion emphasizes the role of gap analysis in uncovering market needs and the necessity of feasibility testing to ensure a business idea's viability. The report aims to provide strategic recommendations for the West Inn Hotel to enhance its services and capitalize on entrepreneurial opportunities. The report also includes references to relevant academic sources.

Identifying
entrepreneurial
opportunities
(LO3)

Cover Content
 Introduction
 Gap analysis in the evaluation of entrepreneurial idea
 Questionnaire
 Interpret data appropriately to provide evidence of market
potential.
 GAP Analysis
 Business objectives of West Inn Hotel
 Conclusion
 References

INTRODUCTION
An individual who seeks to take the necessary risks and perform
certain types of business activities inclusive of products and
services that are totally desirable by the market. The
opportunities of entrepreneurship are the determined ideologies
and innovations that creates a connecting bond between the
individual and commercial market.

Gap analysis in the evaluation
of entrepreneurial idea
Gap analysis can be defined as an important procedure which is
undergone by entrepreneurs while launching a new idea into
marketplace. This provides assistance to them in making
determination of the variance underlying between present and
desired performance of a venture. For this research 10
respondents are taken into consideration.

Questionnaire
Q1) Do you have knowledge about the innovative facilities being provided within the confines of West Inn Hotel?
Yes
No
Q2) As per your opinion, which service is the one that you most take into consideration while doing the selection of a hotel for the purpose of
accommodation?
Free Wi-Fi
Hygienic and multi-cuisine food
Gaming zone
Q3) Do you the think the price offered by West Inn for services provided by them is suitable?
Yes
No
Q4) Do you derive satisfaction from the services provided by West Inn Hotel?
Yes
No

Questionnaire
Q5) From where you got to know about the West Inn?
Travel agents
Social media advertisement
Direct Approach by the representative
Q6) Do you think the hotel must offer various packages including various services?
Yes
No
Q7) According to you which services of the hotel must be improved so that the level of satisfaction can be enhanced?
Food service
Accommodation services
Staff services

Questionnaire
Q8) What changes must be made in the infrastructure of the hotel for improving the services for the guest?
Swimming pool must be constructed
Open area must be developed with more greenery
Interior of the hotel need to changed
Q9) Do you think any change need to made in the internal management so that the services to guest can be enhanced.
Yes
No
Q10). Give some recommendations for service improvement within the confines of West Inn.

Theme 1: Innovative facilities
Yes No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5 5
Frequency

Theme 2: Selection of a hotel
Free Wi-Fi Hygienic and multi-cuisine food Gaming zone
0
0.5
1
1.5
2
2.5
3
3.5
4
Frequency

Theme 3: Price offered
Yes No
0
1
2
3
4
5
6
Frequency

Theme 4: satisfaction from
the services
Yes No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency

Theme 5: Awareness of
the hotel
Travel agents
Social media advertisement
Direct Approach by the representative
0
0.5
1
1.5
2
2.5
3
3.5
4
Frequency

Theme 6: Various packages
Yes No
0
1
2
3
4
5
6
Frequency

Theme 7: level of satisfaction
Food service Accommodation services Staff services
0
0.5
1
1.5
2
2.5
3
3.5
4
Frequency

Theme 8:changes must be
made in the infrastructure
Swimming pool must be constructed
Open area must be developed with more greenery
Interior of the hotel need to changed
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency

Theme 9: change need to made in the
internal management
Yes No
0
1
2
3
4
5
6
Frequency

Conclusion
On the basis of above discussion, it can be said that gap analysis
provides assistance in analysing the strategies through which
market gap can be filled by the upcoming venture. Apart from
this, Feasibility test needs to be conducted of the proposed
business idea in order to make sure that the idea is capable of
fulfilling the needs and demands of people in market.

References
Autio and et. al., 2018. Digital affordances, spatial
affordances, and the genesis of entrepreneurial
ecosystems. Strategic Entrepreneurship Journal. 12(1).
pp.72-95.
Barazandeh and et. al., 2015. Investigating the effect of
entrepreneurial competencies on business performance
among early stage entrepreneurs Global Entrepreneurship
Monitor (GEM 2010 survey data). Journal of Global
Entrepreneurship Research. 5(1). p.18.

Thank You