Entrepreneurship Project: AcerFont Hotel Business Plan

This project presents a comprehensive business plan for the AcerFont Hotel, a proposed establishment in London, UK. The plan begins with an introduction to entrepreneurship, followed by the motivation behind the business idea, which focuses on the hospitality industry and the desire to meet travelers' needs while creating employment opportunities. The project outlines the process of generating the business idea, including strategic positioning, prioritization of objectives, and plan development. It details feasibility studies covering technical, economic, legal, operational, and scheduling aspects. The plan specifies the services offered, such as free Wi-Fi, restaurants, and travel services, and identifies market opportunities. The attractiveness of the industry is analyzed using Porter’s five forces model. Finally, the project defines the business vision to provide a beautiful customer journey. The document concludes with references to support the business plan.

Enterprise and
Entrepreneurship

Table of Content
 Introduction
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision for your business
 Conclusion

Introduction
 Entrepreneurship refers to create new business idea and bear risk to earn
profit. For the project, a new business is established that is AcerFont Hotel
which will be established at London, UK.

Motivation for choice of business
Motivation to choose idea of business that is AcerFont Hotel is to gain knowledge
about hospitality industry and their operation. The business works with
motivation of meeting needs and requirements of travellers as well as foster
employment opportunities for residents.

The process you went through to generate
this business idea
Key steps involves in the process for generating business idea of AcerFont Hotel
is as follows:
 Strategic Position
 Prioritisation of objectives
 Development of plan
 Execution of plan

Feasibility studies conducted
Feasibility test refers to a test which evaluate practicality of a project and include various
factors to assess whether propose project is relevant or not. Following are feasibility test
which is conducted by manager of AcerFont Hotel:
 Technical Feasibility
 Economic Feasibility
 Legal Feasibility
 Operational Feasibility
 Scheduling feasibility

Details of the product/service to be offered
Key products and services that are to be offered by AcerFont Hotel includes free
Wi-Fi service, restaurant, air conditioning, breakfast availability and many
more. This services helps organisation to meet requirement of customer and
make them satisfied with companies.
 Moreover, the business will also provide various travelling services to its
potential and prospective customers.

Potential market opportunities
There are various opportunity for AcerFont Hotel as they can expand their
business by providing restaurant services to their customer. Moreover,
diversification strategy is one of potential market opportunity for AcerFont Hotel
to expand the business in international aspect.

Attractiveness of the industry
To analyse attractiveness of the industry, managers of AcerFont Hotel uses
Porter’s five force model that includes mentioned below forces:
 Competition
 Bargaining power of buyer
 Bargaining power of Supplier
 Threat of Substitute
 Threat of new entry

Vision for business
Vision is the ultimate goal of company which they want to achieve and is
future oriented. Vision of AcerFont Hotel is make customer journey most
beautiful.

Conclusion
 From above mentioned PPT it can be concluded that entrepreneurship refers to
generation new business idea in market and bear risk to generate profit in
market. To have business, a firm need to create a business idea which require
assessment of business position, prioritising business objectives, development
and execution of business plan.

References
 Burnett, K.A. and Danson, M., 2017. Enterprise and entrepreneurship on
islands and remote rural environments. The International Journal of
Entrepreneurship and Innovation. 18(1). pp.25-35.
 Dionisio, M., 2019. The evolution of social entrepreneurship research: A
bibliometric analysis. Social Enterprise Journal.
 Mukhamadeev, I., Makhova, L. and Kurilova, A., 2019. The Role of
Information Systems for Entrepreneurship Education and Enterprise in
Developing Countries. Journal of Entrepreneurship Education. 22. pp.1-11.