Entrepreneurship and Innovation Report: Case Studies and Analysis

This report delves into the multifaceted world of entrepreneurship and innovation, examining various successful business models and opportunities. It begins by exploring the foundational concepts of entrepreneurship, emphasizing the importance of recognizing and analyzing business opportunities in a rapidly changing industrial environment. The report then transitions into case studies of innovative companies, including Jio Technology, Frontier, Bettle Express, Agrivo Myconscience, Zalora, Astroscale, and Ninja Van. Each case study provides an in-depth analysis of the company's business model, target market, and strategies for generating revenue, highlighting how these companies have capitalized on market opportunities. The report also touches on the role of venture capital in financing these innovative ventures. Overall, the report provides a comprehensive overview of entrepreneurship and innovation, offering insights into the key factors that contribute to the success of new businesses.

Running Head: ENTREPRENEURSHIP AND INNOVATION 1
Entrepreneurship and innovation
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Contents
Introduction......................................................................................................................................3
Jio Technology.................................................................................................................................4
Frontier............................................................................................................................................5
Bettle Express..................................................................................................................................6
Agrivo Myconscience......................................................................................................................6
Zalora...............................................................................................................................................7
Astroscale........................................................................................................................................7
Ninja Van.........................................................................................................................................8
NSEIT..............................................................................................................................................8
Trade Hero.......................................................................................................................................9
Sherelt..............................................................................................................................................9

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Introduction
In the past years, entrepreneurship has gained momentum and has become one of the fastest
expanding and developing fields in the modern settings of economics. At present, in each sector
of every industry which includes both the levels of small and corporate businesses, the
entrepreneurs are considered as the motivating force in economy for expansion and
improvements. One can definitely argue that there are insufficiency of confirmed associations
between the recognized theories of modern business and the place of entrepreneurs in the
organizational and economy strategy with such recognitions. A major part of the
entrepreneurship includes recognition of business opportunities and analysis of feasibility of the
business opportunities. Industries face increased competition and a very fast altering industrial
environment (Azarloo, et al., 2017). These characteristics in the industrial environment provide
new and innovative opportunities in entrepreneurship and the innovative insights which may
enable the companies to keep with the advances of technology and respond to the new needs of
the market. The key activity of entrepreneurship not only involves the introduction of a new
product through innovation of product but also the recognition of new opportunities and markets
like the needs of the customers. Innovation and recognition of opportunities include the process
of creating new ideas and identifying new opportunities in the market (Chatterji, Glaeser & Kerr,
2014).
Venture capital is a specific kind of finance that is well appropriate to the requirements of the
innovative technology based companies. The amalgamation of the development and research,
negative earnings, intangible assets, absence of track record that is proven and uncertain
prospects that are characteristics of the pre-commercial and start-up initiatives, which would
lead to a very high extent of risk for the traditional companies. Venture capital relates to the
consequent gap in the finances of any economy through the equity participation. Venture capital
has emerged as a new and innovative method for financing during the twentieth century
(Criscuolo & Wilson, 2013). Venture capital can be denoted as the capital which is provided by
the companies of professionals who happen to invest along with the management in rapidly
growing and evolution companies which appear to have [potential for high development.
Venture capital is an effective form of equity financing specially structured for funding high
reward and risky projects. There is a traditional perception of the venture capital is a mode of
financing projects that involve high technologies. However, the actual venture capital refers to

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the investment of finance for long term made in ventures that seek into harnessing the
technologies which are commercially proven or the ventures which are promoted by
professionally or technically qualified but by not proven by entrepreneurs. Venture capitals are
also made in the ventures that involve high risks (Drucker, 2014). Venture capital denote to the
financial investment in a project that has high extent of risks with the objective of earning a huge
return rate. Venture capital can be identified to have consistent cycle of demand and supply.
Jio Technology
Telecommunication industry has been one of the most rapidly emerging sectors which have
faced huge evolution in the last decade. India is currently the second largest market of
telecommunication in India which is still growing. The economy of mobile in India is growing
very rapidly and is adding significantly to the GDP of India. The telecommunication market
provides an excellent opportunity for the providers of networks form the exogenous and native
players. Jio came up with the idea to cater huge revenue in the sector of Indian telecom by
providing high quality services at a very affordable and cheap price. The evolution and
introduction of Jio technology has proved to be a great opportunity in business in the
telecommunication sector and not just a simple idea as it has the market expansion scope for
being the biggest network provider of 4G services coverage all across the country including 22
circles of telecom in India. The introduction of Jio technology has been a great business
opportunity as it has the potential to provide bets services at a very less price as compared to
other mobile operators. Jio technology is regarded as the largest startup in the world with an
initial investments of Rs 1,50,000 crore which is structured to provide free voice calls and
services of 4G internet at Rs 50 per GB (Gonçalves, et al., 2016). In this country the population
of around 1.2 billion, there are around 212 million users of smart phones existing. This sort of
huge market is still untapped which acts as a great market opportunity for the Jio Technology to
be successful. The target market for the Jio technology is the Indian mass which covers 120
million users who are currently provided with Lyf 4G services. Further the company would
acquire whole new groups of customers. Due to the high speed internet services has been easing
the implementation along with smooth experience regarding use of internet. All of this
technological benefit is being provided to the customers at a very affordable infact cheapest
price. This enables the customers to use the services form Jio technology. Apart from the

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internet and mobile services, Jio technology is also launching the funding firms which will invest
in the digital products and platforms (Halkias, et al., 2014). This will lead to the new ventures in
various categories such as healthcare, rural lifestyle, agriculture, niche products in the market,
etc. By becoming biggest producer of such heightened technologies, it will be able to make
money even after providing its services at such low rates. This will happen deu to increased and
expanded base of customers all across the country.
Frontier
The Frontier capital movement has witnessed huge momentum at a very early stage. It ahs
been observed that the company has served to have right business opportunities for various
investors as it has the potential of attracting huge benefits form a diverse set of business players
in the global market. Impact investors, influential leaders of business, conventional venture
capitalists, government policy and development of financial institutions have played significant
role in directing the risk of the capital in orientation of innovations in a variety of sectors. This
has made Frontier Capital movement to be a great business opportunity instead of being simple
business idea (Karlsson & Warda, 2014). The funds raised by the company are around 105
million dollars. Frontier Venture capital which is generally named as Draper Frontier is a
venture capital from which provides finances to early stage technology and media companies.
The market opportunities for Draper Frontier expand all across Portland, Santa Barbara, Los
Angeles, New York, and Sacramento and in other parts of the United States of America. The
market for Frontier Venture Capital expands across the regions and sectors of business that have
real life experience of implementing start ups. The target market of the company would include
the nay market that provides scope for technological opportunities which includes biotechnology,
information services, alterative energy and nanotechnology. Customers are going to use its
products as they would be availing financial services including hiring, corporate management,
fund raising, customer acquisition and assistance in business. The company is going to make
money by providing finance services to the companies dealing with technology and media with
the services regarding information services, nanotechnology and other technological services
(Kraus, Ribeiro-Soriano & Schüssler, 2017).

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Bettle Express
Betel Express has the potential to provide high quality services regarding logistics and
warehousing in the region centered on Asia Pacific. The heaviness of the industry does not allow
the services to be provided to the clients at low cost. Bettle Express can provide services to its
clients regarding project management, barging, and bonded warehousing with high experience
makes the company in having the entrepreneurial opportunity to be feasible. The company
provides services regarding warehousing in order to facilitate the incoming shipments regarding
transit and project cargo management along with site survey. The company has large business
opportunities in the Asia Pacific region centered on Singapore, Indonesia and the entire
Indonesian Archipelago (Letaifa & Rabeau, 2013). The target market for the company would
include the entire Asian and Pacific regions which would include the companies requiring the
high quality services regarding project management, barging, full and part charter. Customers
are going to avail the services due to high quality and fats growing services that is provided at
comparatively cheaper prices regarding the compete process if shipping to the loading in the
vessels of the heavy cargo. The company is going to make money by providing services in the
logistics and warehousing at competitive prices which would expand its customer and client base
(Lusardi, 2015).
Agrivo Myconscience
Agrivo Myconscience has been providing exclusive organic mushrooms without the use of
chemical fertilizers and pesticides. Right form growing the mushrooms, developing and
providing various products associated with mushrooms throughout many countries definitely
provides great entrepreneurial opportunity which is very unconventional in nature. The company
provides products and conducts business activities regarding the cultivation of both medicinal
and gourmet mushroom along with substrate bags. The funding for the company has been
assisted by the investors which have assisted the companying developing healthy, nutritious
mushrooms without any harmful pesticides. The target market of the company includes all the
ASEAN countries (Maritz & Donovan, 2015). The customers are going to buy the organic
mushrooms which are of very high quality and have high nutrition content. The company is
going to make money by continuing to provide high quality organic mushrooms, at the most
affordable prices to a large customer base (Messeni Petruzzelli & Svejenova, 2015).

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Zalora
Zalora can provide various services and products regarding fashion in accordance to the latest
and every changing trend. Zalora has been reported to have finds of $ 112 in private equity. This
way the services that the company would provide will be in demand all the time. Hence, the
company would provide great entrepreneurial opportunities instead of just an idea. Zalora is a
renowned operator in the online fashion in the continent of Asia. The company deals with the
multi brand retailing regarding foot wear, clothing, and accessories sand the products for
personal both for men and women (Modrego, et al., 2015). The company has great opportunities
in the market regarding the fashion and apparel sector as this sector is constantly growing and
evolving with changing times. The target market for the company includes the Aisan countries
like Singapore, Thailand, Vietnam, Malaysia, Brunei, Hong Kong and Brunei. The customers
are going to us the products of Zalora as they are updated and in sync with the latest trends of
fashion which suits the taste of both men and women. The company is going to make money by
inculcating large scale expansion of its fashion business in the other countries other than those
present in the continent of Asia (Sahut & Peris-Ortiz, 2014).
Astroscale
Astroscale is a company that provides services regarding innovative solutions against the
increase in the space debris. The company provides great scope for entrepreneurial opportunity
as it provides sustainable use of the environment of space which is very much required in this
present era of structural development. It is the first private company to secure the safety of the
long term space flight by resolving and improving services regarding space debris removal. It
has funding form ANA Holdings, OSG Corporations, Innovation Network Corporation of Japan
as $25 million, $ 35 million, $ 7.7 million respectively (Sharpe & Schroeder, 2016). The market
opportunities for the company are very narrow yet intense as it deals with the highest
technological aspect associated with space. The clients and customers of the company are going
to use the products as it has become increasingly important to remove clutter and debris from the
space for saving the space mission and stations that are very much significant for our planet. The
company is going to make money by providing highly efficient techniques and services
associated with debris removal and other innovative space ventures.

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Ninja Van
Ninja Van is the fastest growing start up in the space of logistics which assists in providing
cutting edge technology regarding logistics service in Asia. The company has wide scale
operations regarding the use of technology in the optimization of logistics which provides great
scope for entrepreneurial opportunity. The company provides resolution r regarding logistics
space through multi-scaled strategic associations, and advanced technology through distributive
and reactive systems. The company is funded by Abraaj Group and Monk’s Hill Ventures with $
30 million and $2.4 million respectively. The market opportunities for the company are extensive
in nature as it deals with the logistics and warehousing integrated the advanced technology which
is always demanded in such heavy industries. This can be further described by the high
scalability of the capacity of the company which is existing due to high demand of the services
among its clients (Śledzik, 2013). The target market for the company revolves around the Asian
countries includes the countries which are nearby Singapore. The customers will buy the services
as the company provides integrated services regarding logistics by integrating the reactive and
distributed system at competitive prices. The company can make money by providing services
along with routing software layer regulating legacy assets to its clients.
NSEIT
NSEIT is a international technological company with a s key focus on the industry of financial
service. The company provides eneterpreneurial opportunities as the domain of the company is
widely extending form expertise and technology regarding Analytics, Integrated Security
Response and many other technological services which are aligned with the requirements of the
financial institutions. The company offers application services, assessments services associated
with IT enabling, Infrastructure services which are in accordance to the BFIS segments. The
prime focus of the company is the key technologies which enable the company to use new and
advanced trends regarding the digital technologies such as mobility, analytics, cloud computing.
This way the market opportunity for the company is ever growing. The target market for the
company would include all the countries which are growing and are leading in technological
aspects similar to United States and India. clients and customers are going to use the services of
the company as it provides high quality technologically integrated services in the financial

ENTREPRENEURSHIP AND INNOVATION 9
institutions (Soares, et al., 2013). The company is going to make money by expanding its
markets and providing more innovative services to the clients.
Trade Hero
TradeHero is a company that deals with the free stock market simulation app that attracts the
data from the real world forms the stock exchange for creating a competitive international
network for social investment. This provides a great opportunity as entrepreneurial opportunity
as the users can avail a platform for competition among the users regarding the social networks
or on the international leader boards with various users all across the world. The high
technological presence facilitates opportunities for the company . The company has funding form
IPV Capital and Kleiner Perkins Caufield & Byers. Market opportunity for the company is wide
scaled and spread all across the world as it is completely technologically based app which would
provide huge platform for the traders for monetization of the expertise of investment by
democratizing trading in a single app that can be used by individuals across the world. The
target market for the company can be all countries where technology is on demand. The
customers are going to avail the service as its s has only small monthly fees for receiving the
services regarding monetizing of their investments in single app which is every convenient.
The company is going to make more money any sharing subscription revenue from the
followers.
Sherelt
Sherelt provides huge opportunities for entrepreneurships as it is inculcates social network in
trading which enhances the business operation on a wide scale. The company is a white labeled
business organization which deals with the social trading network for the companies handling
with stock brokerages (Wu & Huarng, 2015). It has raised funds form Startupbootcamp and
Startupbootcamp FinTech Singapore of about $ 15k. The market opportunity for the company is
huge as the company can provide expanded services regarding share trades with other traders on
a global scale. The target market for the company will include all the global countries which
have most of public investing in stock market (Thébaud, 2015). The customers will avail the
services provided by Sherelt due to the increased flow of deals, increased ratios of conversion

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10
and enhanced services. The company will be able to make more money by increasing the
customer and client base by catapulting trading returns.
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