Analysis of Entrepreneurship and Innovation: GoGirl Company Report

This report provides an analysis of the GoGirl company, focusing on its entrepreneurial strategies and innovations. The report begins with an introduction to the company and its products, followed by an exploration of relevant theories and practices in entrepreneurship and innovation. It then delves into the behavioral characteristics, competencies, and personalities associated with entrepreneurs. The report also examines internal and external factors influencing the company, including its strengths and weaknesses. An industry analysis is included, providing insights into the beauty market. The report concludes with a summary of the key findings and references the sources used. The analysis covers various aspects of the company's operations, including product development, market positioning, and competitive advantage, highlighting the company's ability to adapt and innovate to meet customer needs.

ENTREPRENE
URSHIP,
ENTERPRISE
AND
INNOVATION

TABLE OF CONTENT
– INTRODUCTION
– THEORIES AND PRACTICE
– BEHAVIOR, CHARACTERISTICS, COMPETENCIES AND PERSONALITIES
– INTERNAL AND EXTERNAL FACTORS
– INDUSTRY ANALYSIS
– CONCLUSION
– REFERENCES

INTRODUCTION
– The GoGirl company has introduced a lot of products according to the need of the
customers and that is very important for the company if they want to get a competitive
advantage.
– The company has started the use of organic materials in the products so that the company
can attract more customers.
– GG is making changes and innovations in the company so that the company can make the
most from the company.

THEORIES AND PRACTICE
– Innovation is getting in a creative idea in a product so that it can capture the market
better.
– It is very important for innovation in the market products because the wants and needs of
the people in the world keeps changing.
– GG has also got a lot of innovation in the products they are selling to the customers so
that the customers can take the products of the company.
– Entrepreneurship is a new business with new ideas who have just entered into the market
and this is just a way to get the company get to the bigger market slowly.

BEHAVIOR, CHARATERISTICS, COMPETENCIES
AND PERSONALITITY
– There are certain kinds of behavior which is expected out of the entrepreneur.
– Even if the entrepreneur is not experienced they have to act like one and be sure of the
decisions they are making for the company.
– The students in this matter are not independent to take such decisions for themselves then
how will start a business.
– The students will develop these skills in school slowly and with time they will make a
great entrepreneur.

INTERNAL AND EXTERNAL FACTORS
– Strengths
– The unique feature of the company which is giving it, it's strength is that they have a new
product in the company which is peel off tattoo makeup mask.
– The employees focus on every small details of the product which are being produced.
– Weaknesses
– The pricing of the product can be a disadvantage for the company but the company can
give offers and discounts to regular customers.

INDUSTRY ANALYSIS
 The beauty industry has been tears for the years as the mass beauty markets which helps in
the overall development to have defied the gravity. There is level of multi-storey brands as
the women are their main target on the journey of expectoration.
 The large brands their parents preferred and seeking out locally-made, artisan, natural
products in all consumer categories. The need to be Diagrammable at all times also helps.
 Acquisitions by the major beauty companies of ever-smaller companies at very high values
are drawing in more founders and driving more creativity every day.

CONCLUSION
– From the above studies it has been concluded that Acquisitions by the major
beauty companies of ever-smaller companies at very high values are drawing in
more founders and driving more creativity every day.
– GoGirl company has introduced a lot of products according to the need of the
customers and that is very important for the company.

REFERENCES
– Buckley, P.J. and Casson, M., 2016. The future of the multinational
enterprise. Springer.
– Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan
Limited.
– Kirzner, I.M., 2015. Competition and entrepreneurship. University of
Chicago press.
– Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating
technological, market and organizational change. John Wiley & Sons.