Entrepreneurship and Small Business Management: A Comparative Analysis

This presentation offers a comparative analysis of two highly successful entrepreneurs, Richard Branson and Steve Jobs. It delves into their key characteristics, including their risk-taking abilities, communication skills, and leadership qualities. The presentation also examines their motivational drivers, such as Branson's 'Screw it. Let's just do it' motto and Jobs's passion for innovation. Furthermore, it provides insights into their backgrounds and experiences, highlighting how these factors contributed to their entrepreneurial success. By exploring the similarities and differences between Branson and Jobs, the presentation aims to provide valuable lessons and inspiration for aspiring entrepreneurs and business students. The analysis covers various aspects, including their management styles, ability to adapt to challenges, and strategies for building successful businesses. The presentation concludes by summarizing the key takeaways from the comparison, emphasizing the importance of determination, creativity, and a strong vision in achieving entrepreneurial goals. This presentation is available on Desklib, a platform offering past papers and solved assignments for students.

Entrepreneurship And
Small Business
Management

INTRODUCTION
 Entrepreneurship is defined as having capacity and also willingness in order to
develop, organise and manage business ventures along with various risks and
earn huge amount of profit.
 In this PPT characteristics, skills and Traits of two successful entrepreneur has
been discussed along with their experience that makes them different from
other entrepreneurs.

V/s.

Characteristic traits, skills and motivational drivers of successful entrepreneurs
providing examples of well-known British entrepreneurs.
 Sir Richard Branson
Sir Richard Branson is a business magnate that founded Virgin
group. He is an investor, author and also philanthropist and has a control of more
than 400 companies.
 Steve Jobs
Steve Jobs is one of the best American business manager as well
as investor. He was one of the successful entrepreneur and also is the chief
executive officer and CEO of Apple.
To be continued….

Characteristics of Richard Branson
Characteristics
 He always tries to break the rules as he thinks that rules are meant to be
broken. This has enabled virgin in moving forward and maintaining reputation
of a company.
 He took calculative risk as he believes that luckiest people are those that are
prepared in order to take risks.
 He gives quality time to every kind of decision that he makes.

Skills of Richard Branson
 Thinks differently- He has an ability of thinking in different way and also
known as successful listener of customer feedback and take them into
consideration and bring changes in positive way.
 Putting thoughts into action- He owns skill of putting thoughts into actions.
He don't wait for anything after setting his mind on something.
 Creative- He is creative and focuses on managing innovation, with his ability
of saying yes to every challenge that comes in his path.
 Saying yes- He believes that to say yes gives more fun in life than saying no.

Traits of Richard Branson
 Communication skills- He has an excellent communication skills that
facilitates human connections and also allows in order to learn, grow and
progress.
 Confident- He never shy for asking any kind of assistance. He has confident
nature and can achieve success by overcoming all type of hurdles that comes
in his way.
 Friendly nature- He respects his employees and puts them first before
himself. He tries to be frank with everyobne so that employees may share their
feelings easily.

Motivational driver
 According to Richard Branson, key towards success is to have intentions in
positive way rather than having only motivation.
 His main motivational element was six word motto as “Screw it. Lets just do
it”.

Characteristics of STEVE JOBS
 Determination: Steve Jobs always ready to accept the challenges and lead
their employees and also tries to motivate them for better performance by
provide training. He also have the best management skills that makes Steve to
raise their company's productivity.
 Risk taker: He also accepts the risk and develop innovative ideas. As he has a
motivational skill which help him to develop new strategy and keep motivate
their employees. He also has the ability to easily convince their employees in
order to raise their productivity as well as develop different ideas in order to
promote their business.

Skills
 Leadership: Steve Jobs posses a great leadership quality which help him to
become one of the top entrepreneur and CEO of Apple.
 Communication: He also has good communication skills as well as
motivational skills that makes Steve different from other entrepreneur.
 Integrity: He also has a strong vision which is consider the biggest quality
which every leader should posses. Steve Jobs also focus on making money and
also consult with their partners before launching any products into market.

Traits of Steve jobs
 Motivation power- Steve Jobs always ready to accept the challenges and lead
their employees and also tries to motivate them for better performance by
provide training.
 Management skills- He also have the best management skills that makes
Steve to raise their company's productivity.
 High level of confidence- Apart from this, he have a good confidence which
motivates Steve Jobs to fight with different problems.

Motivational driver
 If you cant rekindle passion then it may be having time to find another career.
Was the motivational driver of Steve jobs.

Background And Experience Of Entrepreneurs
Background of Steve Jobs
 He is a famous entrepreneur was born in the year, 1955 in San Francisco,
California.
 He moved to Mountain View, California. By the score of, this area was
becoming the centre for electronics.
 Steve was interested in doing experiment with the electronic gadgets and that's
he reason he started working with Hewlett Packard, manufacturer of
electronics.
 They start raising $ 1300 in the start-up by selling the calculator and micro bus
of Job's.

Cont.
 Apple And Personal Computer Era:- Here, Steve realised that, there was a
huge gap in the market of computers.
 At that time, all the computers in the industry were mainframes.
 These were the biggest computer in the industry of that time.
 For example- Risk taking ability that he learned in past has motivated him to
overcome all type of obstacles that comes in his way.

Background Of Richard Branson
 Richard Branson was born in the year, 1950 in Surrey, England.
 He just didn't go to school properly and dropped out at the early age of 16.
 His this decision only helped him in the creation of a company in the name of
Virgin Records.
 His projects were initially started in the music industry and continued to get
expanded in the other fields as well.
 For example- His confidence of making dream true made him so successful
today and also one of the leading entrepreneur of United Kingdom.

CONCLUSION
 From this PPT it has been analyzed that Richard Branson and Steve Jobs are
one of the leading entrepreneurs of United Kingdom.
 It has also been analyzed that their past experience have helped them in
hindering and fostering experience and success towards business.

REFERENCES
 Allen, K. R., 2015. Launching new ventures: An entrepreneurial approach.
Nelson Education.
 Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship.
Macmillan International Higher Education.
 Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan
Limited.
 Dees, J. G., 2017. 1 The Meaning of Social Entrepreneurship. In Case Studies
in Social Entrepreneurship and Sustainability (pp. 34-42). Routledge.