Factors Motivating Anastasia Soare Towards Entrepreneurship: A Report

This report provides an in-depth analysis of Anastasia Soare's entrepreneurial journey, focusing on the factors that motivated her and contributed to her success in building the Anastasia Beverly Hills brand. The report begins with an introduction to entrepreneurship, defining the process of designing, launching, and managing a new business, and highlights the importance of innovation. The main body of the report then examines Anastasia Soare's background and career, emphasizing her recognition of eyebrows as a key to success and her innovative approach to beauty. It delves into the factors that drove her, including her desire to anticipate the future, change the world, embrace unconventional ideas, passion for learning, flexibility, and the role of financial incentives. The report further analyzes these motivations from psychological, sociological, and economic perspectives, discussing the impacts of entrepreneurship on the individual and society. Finally, it concludes that a critical evaluation of these factors can help individuals understand the positive and negative impacts of entrepreneurship and how to achieve entrepreneurial success.

Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Factors which motivated Anastasia Soare towards entrepreneurship..........................................4
Critical analysis...........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books journals.............................................................................................................................8

INTRODUCTION
Entrepreneurship can be defined as a process which is related to designing launching and
running a new business by considering all risk associated with it. It is generally a small scale
business in starting and depend innovation in new method for success in market. The people who
create this business are called as entrepreneurs. In the present report there will be discussion on
aims and objectives of entrepreneur that why the motivation of entrepreneurship came in the
mind of individuals. It will also identify what are the motivation factors which guide them
toward taking the risk of entrepreneurship development. For conducting this report there will be
research on Richard Branson, Steve Jobs, Bill gates and Peter Jones.shere will also study of the
factors with against current academic press practice of entrepreneur motivation from
psychological, social logical and economical discipline (Liang, Wang and Lazear, 2018)
(Lippmann and Aldrich, 2016).
MAIN BODY
Entrepreneurship can be broadly defined as a capacity and willingness to develop
organise and manage a business venture where there is number of for making profits. For
identification of motivation factors towards entrepreneurship it is must to identify or know about
some famous entrepreneurs who changed the concept of entrepreneurship and bring more
innovation and it (Kuratko, 2016).
Anastasia Soare is a Romanian American billionaire businesswoman; she is also CEO
and co-founder of Anastasia Beverly Hills and known as an eyebrow queen. She was born in
Constanta Romania and studied the history and architecture. She startedsher career as beautician
in a beauty parlour where she recognises that eyebrows are the key of success forsher. She is the
best entrepreneur of 1997 think that innovation is the key of success for every entrepreneur.
While sharingsher success story she said once that "I developed technique for how to shape
eyebrows according to the people bone structure and natural eyebrow shapes" this is a skill that
she can manage the eyebrow according to the face cut of a human. She startedsher first Salon in
1997 on Beverly hills as a beautician she has started for 1st to clients for an eyebrow treatment

wheresher first lines are high profile Hollywood actors named Cindy Crawford and Naomi
Campbell. She also worked with Faye Dunaway and Jennifer Lopez.
Report the entrepreneurship style of Anastasia Soare will be use where the factors which
motivated him towards entrepreneurship will be evaluated and how the factor can be used in
current perspective of entrepreneurship motivation.
Factors which motivated Anastasia Soare towards entrepreneurship
Anastasia Soare one of sacrificing determining and prolific innovator office time where
she focused on clarity of the ideas that what she have to achieve what changes you want to make
in world and from where we will get the inspiration for doing so. She is inspiring women, gives a
new direction to entrepreneurship and way for development entrepreneurship opportunities
within the market (Monitor, 2016).
Desire to anticipate the future: desire to anticipate the future is that entrepreneurship
motivation which always drives an entrepreneur towards entrepreneurship. As we can see in case
of Anastasia Soare always focus on future with the help of innovation and cutting edge
technology improve Anastasia Beverly Hills's performance every day and after the formation of
Anastasia Beverly Hills as a private limited company is started earning a lot unit 7th year of
operation. Anastasia Soared quoted that "I skate to wear the punk is going to be not where it has
been” she always believes in future this is the reason that Anastasia Beverly Hills become the
large company and Anastasia Soare is a best entrepreneur in whole world. She always listens to
what people want from them and developed products accordingly (Giannantonio and Hurley-
Hanson, 2016).
Want to change the world: this is the quality of an entrepreneur that they want they
always want to change the world did not only changed their life but they changed the world with
them. This can be seen in Steve Jobs, as theyshe is one of those persona who bring micro
computer revolution in 1970’s and smart phone revolution in early 2000 (Parker, 2018).
Anastasia Soare always believes that innovative products and strategies need an organisation as
well as changing the world she quoted that "The people who are crazy enough to think they can
change the world are the ones who do.” Phone from Anastasia Beverly Hills the best example
of changing the world with the use of technology. They have completely changed the world with

their implementation as they bring new endeavour technology in the market which also
facilitating life with the increasing comfort level (GAO, TIAN and FAN, 2016).
Unconventional ideas: Every entrepreneur number of ideas which are not related to the
rules and regulations of society and beginning will look like where fools. They always believe in
changing the world with their innovative idea unconventional for society and sometime society
can't accept these things (Mahto and McDowell, 2018). Anastasia Soare wants to develop the
good eyebrow care facility which completely soot to bones of person which will reduce the
entrepreneur pressure as well as bring a revolution in technological industry. She quoted "Stay
hungry. Stay foolish" This is an unconventional idea which is not accepted by society and
because of this she have to suffer a lot but her passion and dedication make them to stick with
the idea and now they are the best entrepreneurs of their time (Fayolle, 2018).
Passionate about learning: Passion for learning is that thing which guide and person
toward entrepreneurship this is because learning is a continuous process which helps an
individual in sharing their skills and abilities as well as showing them to other people in business
environment. According to Steve Jobs, learning is everywhere in a person's surrounding she can
learn from everything what she do what she want to do and what she will do (Sharma and
Varma, 2016). This is the basic concept of Anastasia Soare which motivated them towards the
entrepreneurship as their passion for learning increased day by day. Many people we create
status for certain achievement with the end of their education but learning never ends. Anastasia
Soare also use this process while she is performing is job in Anastasia Beverly Hills where she
studied about the development opportunities which are adopted by different companies (Engelen,
Kaulfersch and Schmidt, 2016).
Flexibility: Flexibility is most attractive principal which motivate and person to
entrepreneurship this is because person who never believe in 9 to 5 job they always think that no
one can count them within these working hours. They want flexibility where they can work more
and less than specified working hours. This can also see in the case of Anastasia Soare as when
Anastasia Beverly Hills is in its starting period she worked for more than 48 hours continuously
even more than 18 hours in a day for 6 month a building innovative and competitive product
within organisation. This is not possible for the person who just flexible working hours. So it is
the thing which motivated Anastasia Soare towards entrepreneurship (Eijdenberg, 2016).

Money mind: Money is the best motivator for anything. This is because help a person in
fulfilling number of requirements and needs which are arise because of women nature (Storey,
2016). In case of Anastasia Soare this is also acted as a motivator and will also influence number
of peoples towards entrepreneurship. Entrepreneurship is a risk factor where there is high level
of risk for a new entry but also includes high level of profit because in the language of business
risk always brings high level of profit. There are number of stories which are related to Anastasia
Soare which anticipate that good ideas will make you billionaire overnight (Buenstorf, Nielsen
and Timmermans, 2017).
Critical analysis
After the Research about the entrepreneurship motivation which gives way to individual
towards entrepreneurship development it can be identified that they are number of factors which
have their impact on current academic perspective of entrepreneurship motivation from
psychological, sociological and economic discipline. This is mentioned below:
Psychological: There number of psychological impact entrepreneurship on an
entrepreneur these are related to the mentality and thinking of an entrepreneur. There are both
negative and positive impacts of entrepreneurship psychology of person (Watt, 2016). The
positive impacts are increasing the thinking capacity of an person because of highly competitive
environment and innovation in product. There are several of negative impact of entrepreneurship
in the life of individual like fear of failure overloads health concerns volatility of sessions and
decline in personal relations. These all are those factors which are related to psychology effect of
entrepreneurship. This was also seen on Anastasia Soare as because of overload and fear of
failure we get and concern which also taken his life. Because off huge workload and non-proper
diet she got cancer which is an negative impact of entrepreneurship (Bourlès and Cozarenco,
2018).
Sociological: According to social logical discipline entrepreneurship also impact on the
person social life which can be seen from above factors of motivation towards entrepreneurship
this is because there are some factors like unconventional ideas want to change world and desire
to anticipate future will lead to social boycott of the person because of non-natural habits and
unconventional behaviour within the society (Wiklund, Yu and Patzelt, 2018). There are number
of positive impacts also which are increase the respect of the person as well as brand value in the

society but these all are seen after the success of entrepreneurship plans of a person in case of
Anastasia Soare this also works same as when she started Anastasia Beverly Hills there are
number of negative comments that that are directly associated with performance of company but
she never lose its effort and become a good brand which have maintained it performance for
more than 10 years at top position (Barba-Sánchez and Atienza-Sahuquillo, 2017).
Economic: Entrepreneurship important part of a business and motivation toward
entrepreneurship are also helpful in economic discipline in the current times this is because this
motivation wills help in future development of business. For example, Anastasia Beverly Hills is
now become a major part of economics this is because the plant it established and other
infrastructure development because of company. Entrepreneurship is important in an economic
perspective this is because it is helpful to number of entities. It will also increase the chance of
success and will provide a better life to an entrepreneur where we can make more and more
money (Barba-Sánchez and Atienza-Sahuquillo, 2017).
CONCLUSION
It can be concluded from the above mentioned report that is directly associated with the
wants and needs of customer as well as an important role in development of individual. There are
number of motivation towards entrepreneurship which can drive and individual for opening a
start-up. This must be critically evaluated analysed by the individual for identifying their impact
on psychology sociology and economics disciplines which will furthers help a person finding
negative positive impacts of entrepreneurship and how it can be successful entrepreneurship
organisation.

REFERENCES
Books journals
Barba-Sánchez, V. and Atienza-Sahuquillo, C., 2017. Entrepreneurial motivation and self-
employment: evidence from expectancy theory. International Entrepreneurship and
Management Journal, 13(4), pp.1097-1115.
Barba-Sánchez, V. and Atienza-Sahuquillo, C., 2017. Entrepreneurial motivation and self-
employment: evidence from expectancy theory. International Entrepreneurship and
Management Journal, 13(4), pp.1097-1115.
Bourlès, R. and Cozarenco, A., 2018. Entrepreneurial motivation and business performance:
evidence from a French microfinance institution. Small Business Economics, 51(4),
pp.943-963.
Buenstorf, G., Nielsen, K. and Timmermans, B., 2017. Anastasia Soare or No Jobs?
Entrepreneurial activity and performance among Danish college dropouts and
graduates. Small Business Economics, 48(1), pp.179-197.
Eijdenberg, E.L., 2016. Does one size fit all? A look at entrepreneurial motivation and
entrepreneurial orientation in the informal economy of Tanzania. International Journal
of Entrepreneurial Behavior & Research.
Engelen, A., Kaulfersch, A. and Schmidt, S., 2016. The contingent role of top Management's
social capital on the relationship between entrepreneurial orientation and
performance. Journal of Small Business Management, 54(3), pp.827-850.
Fayolle, A., 2018. Personal views on the future of entrepreneurship education. In A research
agenda for entrepreneurship education. Edward Elgar Publishing.
GAO, X.S., TIAN, Q. and FAN, L., 2016. The Positive Research on the Influence of the
Experiential Model of Entrepreneurship Education on College Students' Entrepreneurial
Motivation. China University Students Career Guide, (7), p.17.
Giannantonio, C.M. and Hurley-Hanson, A.E., 2016. Entrepreneurial Characteristics and
Careers: American High-Tech Entrepreneurs. Journal of Business &
Management, 22(2).
Kuratko, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning.
Liang, J., Wang, H. and Lazear, E.P., 2018. Demographics and entrepreneurship. Journal of
Political Economy, 126(S1), pp.S140-S196.
Lippmann, S. and Aldrich, H.E., 2016. A rolling stone gathers momentum: Generational units,
collective memory, and entrepreneurship. Academy of Management Review, 41(4),
pp.658-675.

Mahto, R.V. and McDowell, W.C., 2018. Entrepreneurial motivation: a non-entrepreneur’s
journey to become an entrepreneur. International Entrepreneurship and Management
Journal, 14(3), pp.513-526.
Monitor, G.E., 2016. Global entrepreneurship monitor. Empreendedorismo no Brasil (Relatório
Nacional). Curitiba: Instituto Brasileiro de Qualidade e Produtividade, Paraná.
Parker, S.C., 2018. The economics of entrepreneurship. Cambridge University Press.
Sharma, P. and Varma, S.K., 2016. Women empowerment through entrepreneurial activities of
Selfshelp Groups. Indian Research Journal of extension education, 8(1), pp.46-51.
Storey, D.J. ed., 2016. Entrepreneurship and New Firm: Theory and Policy. Routledge.
Watt, P., 2016. The rise of the ‘dropout entrepreneur’: dropping out,‘self-reliance’and the
American myth of entrepreneurial success. Culture and Organization, 22(1), pp.20-43.
Wiklund, J., Yu, W. and Patzelt, H., 2018. Impulsivity and entrepreneurial action. Academy of
Management Perspectives, 32(3), pp.379-403.