Report on Anti-Tech: Business Plan, Situational Analysis, and Strategy

This report provides a comprehensive analysis of Anti-Tech, a new business startup in the telecommunications sector. It begins with an introduction to entrepreneurship and the nature of the business. The report includes a situational analysis, assessing both internal and external factors, and a detailed SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Furthermore, it presents a PEST analysis to evaluate the political, economic, social, and technological factors influencing the business. The report also includes sales and financial projections, a marketing plan with SMART objectives and STP analysis (segmentation, targeting, positioning), and operational and human resource strategies. Finally, it discusses the challenges faced by the company at different stages of its life cycle, concluding with a summary of key findings and relevant references.

Managing Human Capital
and Entrepreneurship –
MHCE
PART 2

Introduction
Entrepreneurship is considered as a process of designing,
launching and running a new business, that is often operates
in a small and medium size business. The individual who
are creating these kind of small start-ups are known as
entrepreneurs

Nature of the Business
The present report is based on the new business start-up,
which is established by the entrepreneur as to attaining
higher growth and success at market place. Anti-Tech is the
name of the company and it deals in telecommunication
products and services.

Situational Analysis
A situational analysis is refers as the internal as well as
external factor of an organisation which is effective in
clearly identifying the capabilities, potential buyers,
business environment and its influence on the business
activities. Situational analysis is effective for each small as
well as large business enterprises as to developing any
marketing strategy.

SWOT Analysis
Strength This considered to be the most essential element of internal analysis, the major
strength of the firm is that the entrepreneur of Anti-Tech is having an appropriate
knowledge and skills to conduct all the operations in effective way.
Weaknesses The major weakness of the firm is that, it is a new start up and have less number of
customers, which impacts its overall profitability and sales growth.
opportunities The major opportunity for the firm is that the company Anti-Tech is introducing a
new product which is user friendly in nature and provides various security benefits
to the customers, organisations etc. the company can expand its activities through
online operations and capture a wide area.
Threats In IT sector competition is so high and this consist as the major threat for the firm.
As a small start up Anti-Tech needs to make various efforts in respect to creating
high customers base as to developing the sales and growth or firm.

External Analysis
PEST analysis is effective in analysing the external factor of the firm,
the major components of the external analysis is described as below:
Political
Economic
Social
Technological

Potential Customers and Business
competitors
• As a small telecommunication operator Anti-Tech is
majorly targeted to the individual, small business
organisations, who are deals in storage of data and
information.
• In IT segment competition is so high at market place and
the major rivals of Anti-Tech are the domestic small
telecommunication companies.

Sales projection
Financial Projection of Anti-Tech

Marketing Plan
Marketing Plan is define as the key element for whole business plan as
it is a document or blueprint that outlines the business marketing and
adverting for the future. The main purpose behind creating a marketing
plan is to identify all upcoming activities of firm for increasing sales of
goods and services.

SMART Objectives of the firm
Specific: The major objective of firm is to increase their 10 percent sales by offering variety
of products and services to their customers.
Measurable: It is essential for Anti-Tech to enhance their sales and attain organisational goals
within one year.
Achievable: Anti-Tech is concern on marinating appropriate flow of capital and resources in
respect to reaching at their desired objectives.
Relevant: The goal of the firm is relevant, if the firm is able to enhance their sales that it
may have direct influence on the profitability of the firm.
Timely: The potential target of the Anti-Tech is to develop their sales within the one year
time duration.

STP Of Anti-Tech
Segmentation- Under this market is segmented in to demographic,
psycho-graphic and demographic segmentation.
Targeting- The main targets of Anti-Tech are the Individuals and the
small business enterprises who are deals in information and data
storage.
Positioning- To achieve competitive position in market in near future,
it is essential for Anti-Tech to invest huge amount to build brand image
among their targeted customer.

Operations and Human Resource Strategy
• Operational Strategy: As a new and small business start-
up, the major focused area of Anti-Tech is to capture a
wide area of market in respect to attaining higher
profitability and growth.
• HR Strategy: In an organisation human resource are
considered to be the key element which plays vast role in
completion of the organisational operations.