Entrepreneurship Report: Bakery Business Plan and Marketing Strategies

This report presents a comprehensive business plan for starting a bakery shop, focusing on providing a traditional customer experience. The main body of the report provides an overview of the business idea, emphasizing the potential for profit and the unique value proposition of offering healthy food options in contrast to modern cafes. A PEST (Political, Economic, Social, Technological) analysis is then conducted to evaluate the external environment and its impact on the business. The political section highlights the importance of analyzing government policies, while the economic section discusses startup costs and potential subsidies. The social aspect focuses on changing customer preferences for quality and experience, and the technological section addresses the adoption of software and data management tools. The report concludes by summarizing the key findings and the importance of adapting to market changes.

Starting a Business and
Fundamentals of Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
An overview of present business idea.........................................................................................3
An evaluation of external environment.......................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In current competitive environment, it is essential to undertake new and different
practices to generate potential profit margin(Carr, 2020). Current report discussed an effective
ideal to initiate a new bakery shop that will be profitable and has potential to grow. Further,
PEST analysis is discussed in order to monitor the impact of external factors over business
performance.
MAIN BODY
An overview of present business idea
There are ample of business opportunities exist at market place that can be avail by an
individual in order to get success and earn potential profit margin. As per the current market
trend a business of bakery that will provide traditional experience to customers will be good to
start (Alpar and Schulz, 2016). For this, Company can target to those consumers who wish to get
healthy food along with an experience of traditional touch. As nowadays, most of the cafes are
working on western theme and provide junk food, beverages which are not good for health. So, it
will be beneficial to initiate such a business that will provide different values to guest. Bakery
shop will be situated at prime location where customers often visit for hangouts. In addition,
there is huge potential to earn sufficient profit margin by keeping appropriate control over cost.
Here, business owner needs to use social media marketing platforms to promote products and
services among target audience.
An evaluation of external environment
External factors put a great impact on overall business setting. Here some important
factors which are related to external environment are given as under:
Political- There are certain elements such as current government policies, political
environment significantly influence the performance of an entity (Allahyari, Damalas and
Ebadattalab, 2016). In context of bakery shop, managers need to analyse existing policies, rules
of government and evaluate it on continuously basis in order to make appropriate strategies.
Economical-It refers to demand, supply, cost, interest rate and other factors that are
crucial to analyse in order to run business in an efficient manner. It is analysed that it will be
profitable to initiate a bakery shop at small level. It can be start and operate with minimum

possible cost. In addition, government also provide subsides to start ups and also charge lower
interest rate in order to promote them at wide level (Allinne, Savary and Avelino, 2016) .
Social-Customers perception, buying habits, attitudes of people are changing
continuously. Now, they seek for quality services and better experience. In case of bakery shop,
it is providing quality food and beverages to target audience along with remarkable traditional
experiences to customers (Dent and Binks, 2020). This will help entity to attract more number of
customers to increase sales and profitability.
Technological-To survive in current competitive environment, it is essential to adopt
unique and advance techniques to operate effectively. Bakery shop can use effective software to
provide the products and services to guest as per their preferences. In addition, advance tools can
be undertake to manage data in an appropriate way. These techniques are crucial to achieve
desired goals.

CONCLUSION
Above report provides an overview about a new and innovative business idea to start a
business of bakery that will provide quality food along with traditional experience to visitors. In
addition, PEST framework has been carried out to make effective strategies in order to face
future uncertainties.

REFERENCES
Books and Journals
Allahyari, M.S., Damalas, C.A. and Ebadattalab, M., 2016. Determinants of integrated pest
management adoption for olive fruit fly (Bactrocera oleae) in Roudbar, Iran. Crop
Protection, 84, pp.113-120.
Allinne, C., Savary, S. and Avelino, J., 2016. Delicate balance between pest and disease injuries,
yield performance, and other ecosystem services in the complex coffee-based systems
of Costa Rica. Agriculture, Ecosystems & Environment, 222, pp.1-12.
Alpar, P. and Schulz, M., 2016. Self-service business intelligence. Business & Information
Systems Engineering, 58(2), pp.151-155.
Carr, C., 2020. Global Oligopoly: A Key Idea for Business and Society. Routledge.
Dent, D. and Binks, R.H., 2020. Insect pest management. Cabi.