Station Cafe: Local Enterprise and Entrepreneurship Business Plan

This project presents a comprehensive business plan for Station Cafe, a proposed coffee shop venture. It begins with an overview of the market demand for coffee, particularly in Europe and the UK, and establishes the cafe's vision to expand across Europe and its mission to provide high-quality products. The plan details the marketing strategies, including TV, social media, and print media, and analyzes competitors like Costa Coffee and Starbucks. The developmental plan focuses on competitive pricing and a comfortable customer experience. The operational plan outlines staffing and service protocols, with initial incentives like complimentary cookies. The financial plan includes a three-year forecast, projecting startup costs of $600,000, sales of $475,000 growing at 20%, and expense increases of 5% annually. The project also includes expansion plans involving equipment, vehicles, and property, and a commitment to charitable contributions of 50% of net profits. The business model also included the concept of social coffee pop up shops in various locations.

Local Enterprise and
Entrepreneurship

Business Plan
 The name of the café
business would be Station
café which would be
providing good quality
beverages at reasonable
price.
 The business would be
established as a company so
that it has legal existence and
this would also provide the
business an opportunity to
expand its operations.

Demand for the Product
 Europe accounts for 33% of the
global coffee consumption in
2018, amounting to 3,222
thousand tonnes of coffee. This
is one of the reason that UK is
considered to be one of the
blooming markets in coffee
consumption.
 There are different varieties of
coffee which is in demand and
this provides a favourable
opportunity for new enterprises
to establish its business.

Graphical Presentation

Vision Statement
 The vision of the company
is to expand the operations
of the business across
Europe and establish the
name of the business as a
brand widely recognisable.
 The Vision statement is
formulated considering the
favourable conditions which
are present in the market
for a café business.

Mission Statement
 The mission of the company is to provide good quality of
food and beverages so that the business is able to create
brand name for itself in the market.

Marketing function
 The marketing activities for
the business is important
and the business intends to
use all three forms of
marketing
 Tv
 Social Media
 Print Media

Competitors Analysis
 The competitive pressure in the market is significantly high
which is a major cause in decision making factor.
 Some of the top competitors which are present in the market
are Costa Café and Starbucks which are considered to be
market leaders as they have already established their brand
names.

Developmental Plan
 The development plan for the business aims to promote the
activities of the business and charge reasonable price for
the products which I being offered so that the business
remains competitive in the market.
 The business also aims to provide a proper sitting place for
the customers so that they can enjoy their coffee in peace.

Operational Plan
 The operations of the business would be handled by two staff
members who would be looking after the requests of the
customers while one person will serving the customers
waiting at the seats with coffee and snacks.
 The business intends to offer complementary cookies initially
to boast up the sales and attract more customer.
 This would help in development of competitive advantage for
the business.

Future Scope
 The management of the company intends to follow a
franchise model for further expanding the operations of the
business if the business is able to achieve the desired level
of sales.
 The business aims to expand the operations of the business
and create a brand name for itself in the market.

Financial Plan
 The financial plan was forecasted for the company for a sum
of three years in which the various cash flows was
forecasted
 The total set of initial capital required would be around
$600,000.
 The sales of the company would be around $475,000 and is
expected to grow at a rate of 20%.
 The increase in the expenses of the company would be
around 5% on a yearly basis.