Detailed Business Plan for Backyard Bowls - BMIH5001 Entrepreneurship

This business plan, created as a student project, outlines the concept for Backyard Bowls, a casual dining restaurant with a sustainable operational model. It details the mission to serve diverse dishes in a welcoming environment, targeting a broad customer base. The plan covers the team structure, market analysis including PESTEL factors and competition, and a comprehensive marketing strategy focusing on online presence, customer data utilization, and social media engagement. It also includes a SWOT analysis, financial considerations, and start-up support, providing a detailed overview of the restaurant's operations, target market, and strategic approach to achieve long-term growth and customer loyalty. The plan emphasizes sustainability, eco-friendly practices, and collaboration with major food joints to diversify offerings.