LSC UoS BA Business Entrepreneurship Business Plan: Covid Challenge

This entrepreneurship business plan, developed for a Level 5 BA Business course at LSC UoS, addresses the Covid Challenge. The plan details business specifics, including the company 'Create Mashup' in London, which focuses on women's shoes. The plan includes a thorough market industry analysis, covering demographic segmentation, volume and value assessments, and the identification of potential customers and target markets. The product/service description emphasizes the unique selling proposition (USP) and competitor analysis. The operational plan outlines key steps and considerations for business management, and also includes risk and contingency plans. The plan also covers sales and marketing strategies, finance and funding plans, and the management team structure. The conclusion summarizes the key findings and recommendations, with references provided at the end. The plan is designed to guide the start-up of the business, ensuring focus on attracting and retaining customers, particularly during the critical initial phases.