BM564 - Sustainable Business Plan Presentation: Entrepreneurship

This presentation outlines a sustainable business plan, covering motivation, idea generation, feasibility studies, product details (caramel coffee shake in the UK), market opportunities, industry attractiveness, and the business's vision. It emphasizes the importance of identifying key factors for launching a successful business. The presentation references academic journals and other resources to support its claims, following Harvard referencing style. Desklib provides access to similar past papers and solved assignments for students.