BMS508 Entrepreneurship: New Business Plan Presentation Paper

This presentation paper outlines a new business plan for a homemade pizza delivery service. It details the type of business, describing the pizza offerings and emphasizing the control over ingredients for healthier options. The plan includes objectives such as establishing market presence and achieving healthy sales within a year, along with strategies for local and global expansion. Market information focuses on targeting adults and families, acknowledging competition from existing pizza restaurants, and highlighting the importance of convenience and quality. The operational plan discusses using financial statements from public pizza groups for data and implementing combo deals to boost sales. Growth strategies involve hosting family-oriented events and using frequent buyer cards to attract and retain customers. The report concludes that entrepreneurship involves innovation, risk-taking, and fulfilling customer needs while creating employment opportunities.

Foundation Degree in
Business & Management

Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
The type of business..........................................................................................................................3
A description of product or services offered......................................................................................3
Objectives..........................................................................................................................................4
Market information............................................................................................................................4
Operational plan................................................................................................................................4
Strategy for growth / development....................................................................................................5
CONCLUSION....................................................................................................................................5
REFERENCES....................................................................................................................................6

INTRODUCTION
Entrepreneurship can be referred to as the process of putting in a business is known as
entrepreneurship. The entrepreneur is generally visible as an innovator, a source of recent
thoughts, goods, offerings, and enterprise or procedures (Crupi, Cesaroni and Di Minin,
2020). Entrepreneurship schooling helps college students from all socioeconomic
backgrounds to assume outside the box and nurture unconventional talents and capabilities.
Entrepreneurs are self-motivated folks who attempt to do something new and unique on their
personal. By identifying possibilities, arranging the essential resources and taking in all the
risks inside the enterprise, entrepreneurs fulfil patron needs and create employment
opportunities for themselves and people round them. The respective report will provide an
understanding of a new business which will be delivery of homemade pizza.
MAIN BODY
The type of business
The idea of a new business is to make home made pizzas and deliver them to the
customers. Th type of business will be a food business that will offer various types of pizzas
in various variants. This will help them in attracting a greater number of customers as well as
gain a competitive advantage in the market as well. Entrepreneurship is the system of
organising those ideas inside the shape of enterprise via introducing new goods, services and
technologies to the marketplace (Galvão and et.al., 2020). Entrepreneurship now not just
benefits the entrepreneur; it moreover contributes to the general improvement of the
organization and the economy. Entrepreneurship is an growing shape of organisation and
entails a number of risk-taking. One final benefit to creating pizza in place of ordering it's far
that the commercial enterprise should manage the additives that pass into the business pizza.
Many instances, fast food places use plenty unhealthier meals and factors than the
commercial enterprise could as a person. With making the business own pizza, the business
manipulate how an awful lot salt goes into that homemade sauce.
A description of product or services offered
Good exceptional pics of the business food resonate with clients. Mouth-watering
images of pizza with melted cheese and the perfectly baked crust arouses the urge for food of
potential customers. For achievement with social media systems and virtual channels, visual
media is a must. As Facebook analytics show, posts with photographs have extensively better
engagement as compared to text best posts. On Instagram and Pinterest, accurate pleasant

pics are a must. Hire an excellent food photographer who knows the way to make the
business food look top notch. Using inventory photographs is not a terrific idea as humans
perceive the meals and are disenchanted whilst the image they see and the meals they get out
of the business pizzeria do now not healthy.
Objectives
The objective will be to cater the market of the business customers who are interested
in eating pizzas. Other objectives of the business include -
 To establish the market presence needed to support marketing and sales goals and to
attract customers
 To reach healthy sales rate within a year
 To expand locally and globally in the future
Market information
Our target market consists of adults 20 to 54 years antique who socialize and feature
households. Children are a massive part of our market, at a 3rd of the populace is that this
area. Ages 4 to 19 decide upon pizza over any speedy food and regularly affect circle of
relatives dining choices (Sun and et.al., 2020). The business is dealing with expanded
opposition from pizza eating places because the financial system receives better within the
United Kingdom. The business manufacturers must revaluate how they are able to compete
with pizzerias by means of that specialize in convenience, best, and their logo picture. The
company provides a complete array of studies on pizza starting from prepared and frozen
meals to ready food. Also, to be had are incredibly appeared outlook reports for the U.K. And
international markets, along with a full library of us of a-particular studies for pizza and
equipped meals.
Operational plan
There are a group of public pizza groups which might be obliged to reveal their monetary
statements, and that they’re a notable source of reliable pizza income facts (Tiberius, Rietz
and Bouncken, 2020). As a rule, the business’ll locate store count and gadget income of their
annual reviews, at the least. Divide income by way of store rely, and the clients get the
common. Combo deals are awesome due to the fact the patron appears like they're getting a
exceptional deal that may turn into bulk income. Creating more than one mixture deals can
also be used to promote new gadgets in the menu. But be careful with promotions and deals,

due to the fact if the company does it too much and for too long people will begin worrying
cheaper expenses and that would affect the commercial enterprise bottom line.
Strategy for growth / development
Family-oriented events will be hosted by the business to attract customers such
as trivia nights, birthday parties, and prize giveaways. Frequent buyer cards will be employed
to entice repeat customers. Market penetration goals to increase market proportion for an
existing product, or to efficaciously sell a new product. Useful techniques consist of
advertising, bundling products into appealing, saleable applications, offering reductions on
large orders and reducing expenses to overcome competition.
CONCLUSION
From the above report, it can be concluded that Entrepreneurship may be called the
manner of putting in an enterprise is known as entrepreneurship. The entrepreneur is usually
visible as an innovator, a supply of latest mind, goods, services, and enterprise or approaches.
By identifying opportunities, arranging the important assets and taking in all the risks inside
the agency, entrepreneurs fulfil customer desires and create employment opportunities for
themselves and people round them.

REFERENCES
Books & Journals
Crupi, A., Cesaroni, F. and Di Minin, A., 2020. Understanding the impact of intellectual
capital on entrepreneurship: a literature review. Journal of Intellectual Capital.
Galvão, A.R. and et.al., 2020. Stakeholders’ role in entrepreneurship education and training
programmes with impacts on regional development. Journal of Rural Studies, 74,
pp.169-179.
Sun, H. and et.al., 2020. The role of environmental entrepreneurship for sustainable
development: evidence from 35 countries in Sub-Saharan Africa. Science of the
Total Environment, 741, p.140132.
Tiberius, V., Rietz, M. and Bouncken, R.B., 2020. Performance analysis and science mapping
of institutional entrepreneurship research. Administrative Sciences, 10(3), p.69.