Sustainable Growth Business Plan: BM564 Enterprise & Entrepreneurship

This document presents a comprehensive business plan for a hypothetical restaurant named "Temptation," developed as part of an Enterprise and Entrepreneurship module. It includes an analysis of the food industry, focusing on the popularity of fast food and the motivations for choosing this business. The plan details the restaurant's proposed unique food products, target customers using STP analysis (Segmentation, Targeting, Positioning), and key competitors like Hindustan Unilever and Nestle. A skills analysis identifies risk-taking, creativity, and innovation as crucial, and bank loans are recommended as the primary funding source. Financial projections, including variable costs and break-even points for the first two years, are calculated. The report suggests a partnership organizational structure and emphasizes the importance of a management information system for effective control. The vision for Temptation is to establish a strong brand and infrastructure, capitalizing on the passion for fast food among young people in the UK. The document concludes by highlighting the entrepreneur's role in managing the business and the benefits of starting with minimal financial support.

Enterprise and
Entrepreneurship

Table of content
 INTRODUCTION
 Your proposed future business
 Identifying your target customers on B2C
 Competitors
 Skill analysis
 Evaluating and selecting suitable sources of funding to grow the business opportunity
 Various types of organization and management information system required to control the business effectively
 Vision for your business ideas
 CONCLUSIONS
 REFERENCES

INTRODUCTION
Enterprise refers to small business and organization and in this type of
structure whole activities of various departments and employees are easily handled
by management. Due running small business initially by the entrepreneur different
types of risk are easily risk are easily reduced for long time.

Your proposed future business
 Firstly, Introduced wide range of unique food
products in front of customers according to the analysis
of current culture and trend of UK.
 Secondly due to introducing of new food items restaurant
easily enhanced their portfolio for long time.
 Thirdly, in restaurant management must use
talented and effective workforce for managing the all
activities smoothly at the time of service.

Identifying your target customers on B2C
For targeting the customer in effective manner
management used the STP analysis which are described
below.
 Segmentation
 Targeting
 Positioning

Competitors
 Hindustan Unilever – It is a multinational consumer goods company and their products are
popular between the public.
 Nestle – It is a multinational consumer goods organization which is headquartered in
Switzerland and this company is mostly dealing with beverage and food products.

Skill analysis
 Risk taking skills
 Creativity skills
 Innovative skills

Evaluating and selecting suitable sources
of funding to grow the business opportunity
 Angel investor
 Bank loan
After analysing above information the bank loan is
suggested to entrepreneur or small business enterprise
because due to small business the payment is easily
repay to bank in time.

Variable cost per unit & Break Even point
Variable cost per unit = Total variable cost / Number of units
Year 1
= 500000 + 600000 = 1100000
1100000 / 50000 = 22
Year 2
= 550000 + 600000 = 1150000
1150000 / 70000 = 16.42
Break Even point = Fixed Expenses / Sales - Variable cost
Year 1
= 750000 / 50 – 22 = 750000 / 28 = $ 26785
Year 2
= 750000 / 50 – 16.42 = 750000 / 33.58 = $ 22334
It is essential for the organisation to earn $ 26785 in year 1 and $ 22334 in year 2 in order to covering its expenses.

Various types of organization and management
information system required to control the business
effectively
 Sole trader
 Partnership
 Limited liability company
After the analysis of these organizational structures partnership is
suggested to Temptation restaurant for running their departmental
and service activities effectively
 Management information system – It refers to the study of
technology, people, relationships and organization.

Vision for your business ideas
The main vision of Temptation restaurant is to establish effective
infrastructure and brand name in market . This company also has the fantastic future
in food industry because in the aspect of fast food young and child generations has
the wonderful passion in UK and other countries.

CONCLUSIONS
After the analysis of above information it is concluded that entrepreneur
played the major role in business for managing the whole activities and employees
systematically. The major benefit of entrepreneur is that he need very less financial
support for start a new business.