BM564 Sustainable Business Plan Presentation: Fresh Organic Juices

This presentation outlines a sustainable business plan for "FreshOrganic," a fresh organic fruit juice business in the UK. It covers the motivation behind the business choice, the process of idea generation (including mind mapping and feasibility studies), details of the product offering, potential market opportunities (segmentation, targeting, positioning, SWOT, and PESTEL analyses), and the attractiveness of the industry based on Porter's Five Forces. The presentation also includes the company's vision to become a key market leader and a summary of the plan's key aspects. The budget, product details, marketing mix, and competitive landscape are also explored to provide a comprehensive overview of the business venture.

BUSINESS PLAN

Table of content
 Introduction
 Motivation for business
 The process of generation of business idea
 Feasibility studies
 Details of the product
 Potential market opportunities
 Attractiveness of the industry
 Vision of business
 Summary
 References

Aim, Mission and Vision
 Aim of the presentation is to analyze and identify a new business and to clearly develop
motivation for the choice of business and the process of generating business idea.
 Mission of the business is to identify new business in the market and fulfilling the needs of
the customers successfully.
 Vision – To become the key market leader by successfully providing the services in the
market of Fresh Organic.

INTRODUCTION
 The proposal is made towards the introduction of business of fresh organic fruit juices in
the market of UK.
 This proposal include various aspect that need to be focussed before initiating and during
the operation of business.

Motivation for the choice of business:
 Motivation refers to the process that initiate action (Schunk and DiBenedetto, 2020). The
Motivation with reference to the choice of business is related with experience and interest
that has guided me for the initiation of the project.
 As with the changing business situation there is a high need of organic fruit juices and
product in the market. Thus, as per this analysis and persistence of high demand in the
market, the idea of FreshOrganic has emerge. This means demand in the market is also
work as a motivation for the concerned business.

Process for the generation of business idea:
Idea generation can be related with various process and aspects. In relation with the generation of business idea of
FreshOrganic the following process are involved:
Mind mapping:
 With the process of mind mapping various aspect in relation with FreshOrganic has studied and thus the idea
has been generated.
 The idea of business has been generated through internet search, peer discussion and brain storming.
FreshOrgani
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Feasibility study:
The feasibility analysis is done by –
 Product/ Service Feasibility – The feasibility of the fresh juices is done by how the products and services are being
analysed and evaluated at large scale. the fresh fruit juice is the service which is offered by Fresh Organic.
 Industry Feasibility – The industry is feasible as the new product which is launched helps in delivering best service
which aims in delivering the market importance at large scale.
 Organizational Feasibility – The organization is feasible for launch of new product which has been served to the
customers at large scale in the market.
 Financial Feasibility – The financial feasibility helps in analysing the profits and losses of Fteahs

Potential Market Opportunity
 The business is viable because there is a high demand of organic fruit juices in the market
which will be meet with the business idea of FreshOrganic.
STP:
Segmentation:
 In reference to the business of FreshOrganic the major segment will include the customers
from health background including all the age and sex.
Targeting:
 The main target of FreshOrganic is the health conscious people specially the young and old
people.
Positioning:
 The position of the company can be determined with respect to customer review and
feedback (Camilleri, 2018).

Cont…..
SWOT Analysis –
Strength – The strength of the product is that it is unique and special which is provided to the
customers at large scale in the market.
Weakness – The weakness of Fresh juice by Fresh Organic is that the business is unable to
cover the maximum of the market area.
Opportunity – The new development techniques and tools will help in addressing the new
business and product launch to customers.
Threats – The competition in the market is analyzed which becomes threat to Fresh Organic.

Cont…..
PESTEL Analysis – It is elaborated as –
Political – The inflation and government policies are major factors which is affecting Fresh
Juice.
Economic – The interest rates are also affecting the business which is being initiated as the
business is able to create value and add success to economy.
Social – The population of UK has been the major aspect for the growth and development of
the product.

Cont….
Technological – Advancement in the technology is the main aim as it is helping in it to serve
the aspects of growth and development through social media and other internet sources.
Environment – The environment is to be taken into consideration at large scale as to consider
green environment and taking concern of the ill effects affecting the environment.
Legal – The legal rules and regulations are followed while developing the new business.