LSS 2403 Personal Business Plan: Innovation & Entrepreneurship in UAE

This document presents a personal business plan focused on establishing and operating a coffee shop in the UAE. It details the entrepreneur's vision, which centers around creating a gathering place for knowledge sharing over coffee, targeting millennials with a diverse coffee selection. The plan includes marketing and implementation strategies, such as a positioning statement emphasizing the coffee shop as the ultimate coffee destination. It also addresses potential risks and mitigation strategies, highlighting the importance of marketing to key demographics, wise use of marketing mediums, competitive advantage, customer loyalty, employee training, technology adoption, and transparent information flow while adhering to local regulations. The bibliography lists sources related to entrepreneurship, small business, and business planning.