Growth Sustainable Business Plan: Enterprise and Entrepreneurship

This report presents a comprehensive business plan for a coffee shop, focusing on creating a growth-sustainable enterprise. It includes a detailed analysis of market opportunities, target customers, and competitors, utilizing the STP approach for market segmentation and positioning. The plan outlines the skills required for effective business operations, such as communication, leadership, strategic planning, and risk management, and applies the SMART goals model for skill development. Financial projections, potential funding sources, and necessary resources are identified. The report also addresses the management information system for controlling business operations and concludes with a business vision focused on providing excellent services and a comfortable environment.

Enterprise and
Entrepreneurship

EXECUTIVE SUMMARY
The major purpose of this following research article is to demonstrate the business related
opportunities so that the current business idea can meet the needs of market trends and attract
customers. The study will attempt to analyse the skills which is required to develop an enterprise
based on a growth sustainable business proposition which includes systems and processes. With
the help of secondary research method the study has undertaken the techniques like qualitative
data that suggests the important elements such as customer trends, market structure,
opportunities related to industry and implementation of important strategies. The findings
highlight that the restaurant and cafes industry is the fastest growing industry and can provide
support to economy and increase productivity by providing good quality services.

TABLE OF CONTENT
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION ..........................................................................................................................4
Proposed future business .............................................................................................................4
Customers ...................................................................................................................................5
Competitors .................................................................................................................................6
Skills analysis ..............................................................................................................................8
Financial projection ..................................................................................................................11
Suitable financial sources .........................................................................................................13
Resource required .....................................................................................................................13
Management information system ..............................................................................................15
........................................................................................................................................................15
Business vision ..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
According to McKenzie and Sansone, (2019) In today's business environment, an
effective business plan can be very helpful for sustainable business set up. It can provide key
information and leverage for financial performance beside evaluating opportunities and risks
associated within a specific marketplace. The present study will be based on business idea that is
the cafe named as my coffee shop. This business idea was generated within the first part of this
module which is designed to fulfil the current demand and market trends.
My Coffee Shop will offer the quality coffee, beverages and food products along with the
best customer service. Coffee keeps people alert during their office hours, family time, people
love to have coffee break, thus demand for coffee, beverages and snacks is high nowadays, and
this business is adaptable to changing client tastes and their preferences. The study will evaluate
the opportunities for advancing a business idea so that it can meet a market gap which can allow
the business to grow into a growth sustainable business proposition. Furthermore, the study will
demonstrate the skills analysis and other findings.
Proposed future business
my coffee shop business plans to launch its products on the basis on a business structure
named as sole proprietorship as a part of the cafe industry situated in the UK. The cafe will target
people who loves to drink coffee and have snacks at break time and also wants to enjoy some
delicious beverages. The company will operate daily and enable customers to purchase good
quality coffee at affordable price.
Product Price Promotion Place People Process Physical
evidence

Hot and cold
drinks
sandwiches
snacks
coffee
The cafe
is going to
use
penetratio
n pricing
strategy
Social
media
marketing
advertiseme
nt
Online and
offline both
via physical
presence at
shop and
app like
uber eats
Family
owned
business
with having
food trade
experience
E-commerce
and mobile
application
available for
deliveries at
local level
and physical
shop pay
and take
Pleasant
appearance
with well-
trained staff
members
with
customer
service to
represent
the
business .
Strategic business operations which includes human resources' management, sales,
marketing, production, maintenance department and administrative department will be conducted
by the owner of the cafe using available important resources. The major aim of the business is to
offer snacks, beverages and coffee with good quality and effective services which enables them
to become more productive. Plus, with the help of intellectual property protections, the company
can easily protect against other businesses in attempt of using the similar information and details
and other materials. Nowadays, leaders in the business is seeking for trademarks and patents in
order to protect their brand image and identity such as logo.
Customers
With the help of STP approach the company can easily segment the market and divide the
categories into target market, segmentation and positioning. The business segments the market
demographically by seeking consumers who love to have coffee with age 16 plus. The business
targets people with middle-high class income that loves coffee and snacks with a standard level
of education with interest in beverages and quality coffee. The company position itself in the
marketplace as affordable with varieties of beverages and snacks available for people.
Segmentation Targeting Positioning
Males and female age 16 plus Middle-high class income Affordable price with good

who love eating outside
working people
students
Interest in snacks and quality
food products
Individual who prefer eating
out
quality coffee
Healthy take away
Pleasant and positive
environment
Attractive interiors and soft
music
On the basis of above mentioned analysis, the company targets B2C consumers with the having
of an effective strategy that is unique selling proposition as quality coffee and class taste
beverage at affordable price that competitors do not offer. The end users of the products offered
by the company will be categorized into categories such as students, working professionals,
people who love having coffee at affordable price who will also benefit the revenue generation
and business growth.
Competitors
Coffee shop market is growing day by day with the increase in the demand for coffee
with good quality. The coffee industry adds a gross value of 690 million to the GDP of the UK.
Since 2012 this industry has achieved a good revenue generation. In the year 2020, A coffee
shops in the UK was valued at £3.06bn. With profit margin of 12% of all the coffee products.
Hotel and cafes has provided a job opportunities to people and helpful in the growth of economy.
In the year 2022 the market size of cafes and coffee shops in the UK is $5.4bn.

Supplier power
(low)
Buyer power
(medium high)
Competitive
rivalry (medium)
Threat of
substitution
Threat of new
entrants (high)

(low-medium)
Have large
number of
suppliers to buy
from at local and
international level
fresh beans from
local farmers
Due to the
presence of large
number of coffee
shops without
having any
radical
differentiation.
The buyers have
lots of options
available from
local and
international
brands
The company will
face rivalry due to
the presence of
multiple
competitive
competitors at
local chains.
Excellent Market
for quality coffee
and snacks
delivery options
High demand for
snacks, coffee and
beverages
Source: (Irfan and et.al., 2019)
From the above mentioned table it has been noted that threat of new players in the market is one
of the biggest threat which is considered as a high force. The reason behind that is due to current
trends in the market and high demand of coffee with good quality.
Skills analysis
Skills required to conduct business
operations effectively
Competencies
Communication skills Ability to communicate with people such as
stakeholders and customers.
Leadership and management skills Motivate staff members with the help of leadership
styles and knowledge of leading effectively and
also encourage employees to perform well.
Strategic planning and decision making
skills
The ability to handle and manager matters and
forecasting of events in order to organize business
Problem solving and relationship building The ability to use feedback from people effectively

skills and provide solution to any problems and build
teamwork and relationship
Sales and marketing skills Deep knowledge of current industry trends and
marketing knowledge
Risk management skills To manage risk associated with business and its
operations
In order to enhance business performance such as technical knowledge, attention to details and
other interpersonal skills smart goals model has been applied ensuring the important skills
required can be developed within a certain time period.
SMART GOALS
Specific Measurable Achievable Relevant Time bound
Attention to
detail
To be able to
efficiently allocate
cognitive resources
in order to gain
accuracy during the
completion of task
Support of
stakeholders and
listening to them.
Keep attention to
details skills
which allows to
increase the
productivity of
workplace and
performance of
staff
3 months
Technical
knowledge
To be able to use
excel programme
and specific
software
Regular practice
via courses
It will help me to
conduct business
operations using
effective
technical
knowledge
6 months
Digital skills It will help in
increase in revenue
and profitability by
Awareness of
using technology
and digital
It will help me to
stay in current
market trends
4 months

learning and using
digital marketing
platform with the latest
version and
changes

Financial projection
Two years profit and loss statements

source: (Knežević and Mitrović, 2018)
source: (Sintha, 2020)