Entrepreneurship & Small Business Management: Traits, Skills Analysis

This report delves into the characteristics, traits, and skills of successful entrepreneurs, examining arguments related to entrepreneurial characteristics and aspects of entrepreneurial personalities that reflect motivation and mindset. It analyzes the traits and skills of entrepreneurs like Elizabeth Gooch and Tom Mercer, highlighting their vision, learning, disciplines, communication skills, decision-making abilities, confidence, tenacity, and innovative thinking. The OCEAN model is also referenced. The report further explores the backgrounds and experiences of Elizabeth Gooch and Tom Mercer, emphasizing their career beginnings, challenges faced, and strategies for success. Ultimately, the report concludes that entrepreneurs play a vital role in the economy by transforming ideas into profitable ventures, particularly within small and medium-sized business organizations, with references to relevant academic literature.