Entrepreneurship Project: Developing a Business Vision and Strategy

This entrepreneurship project presents a detailed vision for achieving multiple goals, including passing the civil service exam, launching an online tuition academy, and establishing it as a leading platform. The project addresses key questions related to preparation time, financial resources, and market scope. It outlines a clear mission to uplift the family's socioeconomic status while providing educational access to underprivileged children. The project draws inspiration from successful platforms like Unacademy and Byju's, detailing a marketing and implementation strategy that includes government scheme alignment and digital/non-digital marketing. It identifies potential risks, such as implementation delays and societal conservatism, and proposes mitigation strategies like government support and financial resource assurance. Ethical considerations emphasize equal access to education. The project concludes with a 6-word memoir, a personal reflection on failure, and a list of references.

Entrepreneurship
Planning and innovation

Vision
• Crack civil service exam in the two attempts at the most so in next 2
years
• Start up own online tuition academy within the time span of 3 years
• Making that academy the largest online platform for students in 5
years
Key questions
• How much time is required for the preparation of civil services?
• What financial resources are essential to start an online learning
platform?
• What is the scope of online learning platform in the country having
millions of poor and lack internet accessibility?

Mission
The mission of these goals is to take my family to the upper level of society as
far as professional background is concerned (Andrea Lane, 2018). The
purpose is to make profit while at the same time helping millions of poor
children get access to education. They would be provided means to use
online platform for their betterment (Nouri, Imanipour, Talebi, & Zali, 2018).
3 examples
• Unacademy, which is one of the largest Indian platform in the country has
reached to zenith of success within 3 years
• Byzu’s, the largest learning platform for every standard of students, has been
helping number of students get quality education
• International education sites launched by the government to teach poor
children

Marketing and implementation strategy
• The online platform will be formed as per the latest
government schemes to provide education to poor
persons and digital and non-digital marketing will be
done to create awareness about it.
• So the work will be self –employed hiring number of
educators (Clark & Harrison, 2018). Educators will be
offered reasonable salary with the opportunity of
part-time as well as full time employment. The
platform will be different as most of the online
platforms are available for affluent people.

Risks and mitigation
Risks and mitigation
• Hiring 1000 educators online in 5 years
• Accessing the 1 million students in 5 years
• Expanding the online platform availability in almost 20 poor
countries in the time period of 5 years.
• External factors
• Government schemes take time to implement so it may delay the
process leading to rising of costs.
• Conservative attitude of the society may bar children accessing
online videos related to education
• Increased initial expenditure as children will have to be provided
online accessibility as well

Contingency and risk mitigation strategies
• Taking government support and campaigning as government
scheme to get confidence of poor persons
• Assuring financial resources through government aided schemes
• Fast execution of project by fast approval and the support of civil
society organizations
• Ethics
• The principle of ethics will be followed in daily action by making
poor children learn at the same level of affluent persons (Ojong &
Simba, 2018). There will be no discrimination and it will be
assured that lack of financial resources do not become hurdle in
the career of children as they are the future of country.

• Choice of mentors
• My father because he has experience in business
• My friend because he is technical expert
•
• 6 word memoir
• Let us give children smart education
• Failure
• I attempted the civil services exam one time but could not
clear it. This has brought enthusiasm in me to work
harder and achieve the goal.

References
• Andrea Lane, O. M. (2018). Failure and entrepreneurship: Practice, research, and
pedagogy. Journal of Small Business & Entrepreneurship, 97-99.
• Baluku, M. M., Kikooma, J. F., & Otto, K. (2018). Positive mindset and
entrepreneurial outcomes: the magical contributions of psychological resources
and autonomy. Journal of Small Business & Entrepreneurship, 473-498.
• Clark, C. M., & Harrison, C. (2018). Entrepreneurship: an assimilated multi-
perspective review. Journal of Small Business & Entrepreneurship, 43-71.
• Nouri, P., Imanipour, N., Talebi, K., & Zali, M. (2018). Most common heuristics and
biases in nascent entrepreneurs’ marketing behavior. Journal of Small Business &
Entrepreneurship, 451-472.
• Ojong, N., & Simba, A. (2018). Fostering micro-entrepreneurs’ structural and
relational social capital through microfinance. Journal of Small Business &
Entrepreneurship, 1-20.
• Richard, R., & Veilleux, S. (2018). Quand le capital de risque influence la motivation
des entrepreneurs. Journal of Small Business & Entrepreneurship, 519-540.

Thank you