Entrepreneurship Project: Business Plan for Sunday Rockers Café

The business plan outlines the strategy for Sunday Rockers Café, a restaurant in Malaysia. It details the cafe's mission, vision, and goals, targeting a diverse customer base. The plan includes a unique selling proposition (USP), emphasizing a relaxing environment and quality food at affordable prices. It covers advertising and communication strategies, competitor analysis, and a SWOT analysis. The business model is presented with key partners, activities, value propositions, customer segments, and revenue streams. The plan concludes by highlighting the importance of advertising, communication, and customer loyalty for market success. The plan also provides a detailed bibliography of sources.

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Sunday Rockers Café
BUSINESS PLAN

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Table of Contents
Introduction.................................................................................................................................................2
Business name.............................................................................................................................................2
Mission, vision, and goals...........................................................................................................................2
Mission statement....................................................................................................................................2
Vision statement......................................................................................................................................2
Goals.......................................................................................................................................................2
Target customers.........................................................................................................................................2
Unique selling point.....................................................................................................................................3
Advertisement and communication.............................................................................................................3
Competition.................................................................................................................................................4
Competitors.................................................................................................................................................4
SWOT analysis............................................................................................................................................4
Business model............................................................................................................................................5
Conclusion...................................................................................................................................................6
Bibliography................................................................................................................................................7

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Introduction
Business plan is known as the formal write. This is prepared by the entrepreneur. The purpose of
the business plan is to attract the customers, investors, employees and project the business profits
(Burns, Bush, & Sinha, 2014). This is effectives as help to run the business operations within the
market. The following discussion will present the business plan for the Sunday rockers café.
Business name
Name of the business will be Sunday Rockers Café in Malaysia. This will serve to customers at
restaurant.
Mission, vision, and goals
Mission statement
The mission of the organization will be “To become number one leader in market among all
competitors”.
Vision statement
The vision statement of the organization will be “to provide the excellent services within the
market.”
Goals
 Increase the sales within the market and become the number one leader.
 Minimize the operating activities costs with passage of time.
 Attract the huge base of customers by appropriate strategies.
 Serve the tasty, innovative, and new dishes to customers with comfortable and family
environment.
Target customers
Target market for the business will be businessman, couples, singles, students, families, and
visitors. Every businessman after completion of works likes a place which serves meals. They
also prefer the place which offers the quality services at valuable price with different options of

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food. Families and couples will have the choice to access the food and drinks with the big round
table. Singles will get the friendly treatment from waitresses and butlers. Organization will focus
on the customer’s ages between 15 to 50 years with the income of 50 to 20000 dollars annually.
This will help to gain the 25% market share in a year.
Unique selling point
The location of restaurant will be Jalan KIA Peng in Malaysia. It is within the middle of city
Kuala Lumpur. This will is a moderately price restaurant which will offer the excellent and
relaxing environment to customers. Product of the organization will be steaks, hamburgers,
Chinese, roast, salads, roast, sweet dishes, cakes, and so on. The services of the business will
also include the gaming, music, WIFI, etc. There will be kid area to in which children can play
with the toys and. This will help the customers to feel a relaxing, joyful and feel like a home
environment.
The unique selling point of the organization will be to serve the quality food with the broader
range of people including middle and high income class people. It will provide the quality meals
at affordable prices with decorated place and unique quality services to meet the dream of many
individuals.
Advertisement and communication
Advertisement and communication of the Sunday Rockers Café will include the integrate
advertising, promotions of sales, events, and direct marketing communication tools.
Advertising of the company will be done through the marketing strategy which will focus on the
print and media advertising that present organization superior quality of products and services.
This will launch the marketing campaign such as Bolnde roast and tweet coffee. This kind of
initiative will be launched by the social media to attract the many customers. This will help the
business to develop the presence within the market.
The communication tool for the business will be promotion of sales will be social media, mails,
launch offers and many more (Chang, & Chen, 2015). This organization will offer the loyalty
cards to customers. This will help the business as an effective tool to attract most of the sales.

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This will allow to registering many customers and get the stars and rewards. Free gifts will work
for the organization to invite more customers.
Competition
Small business restaurant are estimated to overlook within the industry (Connell, Page, & Meyer,
2015). These will give the tough competition to establish Sunday Rockers Café. This will also
present the competition at the competitive price points. Competition will be high as provide the
high quality products and better ambiance which create the difficulties for the business. Business
will focus to increase the profits and cut down the wages and bring the different offers to attract
huge base of customers.
Competitors
Competitor in business is an organization that offers the same products and services (Jaworski,
2018). The higher level of presence of competitors will forces the similar businesses to minimize
the cost of products and services as attempt to gain the huge market share. Competitors for the
Sunday Rockers Café will be Dining in the dark KL, Sushi Hibiki, Bijan Bar & restaurant,
Skillet At 163, Manja Old Malaya, etc. as offers the similar services and products.
SWOT analysis
This will be effective for the Sunday Rockers Café to analyze the internal and external factors.
 Strengths
For Sunday Rockers Café strengths will be business location, convenient for the people, opening
hours, quality products and services.
 Weaknesses
For Sunday Rockers Café will be lack of storage of space, new brand goodwill, and lack of
visibility within the starting days.
 Opportunities

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This will bring the opportunities to invite the more businessmen and service the class
individuals, social media presence, mouth publicity, attractive offers, and good prices of products
and services.
 Threats
Many laws and regulating authority, developed competitors within the market will bring the
more threats (Scarborough, 2016).
Business model
Key
Partners
Suppliers
Green markets
Key
Activities
Selling of food
and beverages
Marketing
Innovation of
Food and
services
Value
Propositions
Food is served
quickly and of
constant quality
Customer
Relationships
Fast service
Online service
Delivery of food
Customer
Segments
People with
different age
group
Youth to old age
people
Both male and
female
Key
Resources
Employees of
Restaurant
Channe
ls
Kiosks
Websites
Mobile App

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Revenue Streams
Sales of food and beverages
Conclusion
In the limelight of the discussion it can be concluded that business plan for new business Sunday
Rockers Café will work and help them to gain the market share and position within the Malaysia.
This will use the many advertising and communication strategies to communicate the offers,
products and services. This will help the organization to create the loyal base of customers and
help to stable the business and gain the success.

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Bibliography
Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (Vol. 7). Harlow: Pearson.
Chang, W. L., & Chen, S. T. (2015). The impact of World Café on entrepreneurial strategic
planning capability. Journal of Business Research, 68(6), 1283-1290.
Connell, J., Page, S. J., & Meyer, D. (2015). Visitor attractions and events: Responding to
seasonality. Tourism Management, 46, 283-298.
Jaworski, B. J. (2018). Commentary: advancing marketing strategy in the marketing discipline
and beyond. Journal of Marketing Management, 34(1-2), 63-70.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management.
London: Pearson.