QAB020X613A: Entrepreneurship Development Report on Shared Campus App

This report provides a comprehensive analysis of the "Shared Campus" app, an entrepreneurial venture designed to facilitate the sharing of textbooks, dorm furniture, and other campus-related items among students. The report begins with an introduction to the concept, highlighting the app's purpos...Read More

ENTREPRENEURSHIP
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
C Level Perspective taken for CMO............................................................................................3
Value Proposition........................................................................................................................5
“Lean” Business Canvas Model..................................................................................................5
Specialist Contribution................................................................................................................9
Summary....................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneurship development refers to the process which is used in order to combine the
analysis of idea, exercising its ways in order to develop itand transforming it into to a new
venture. In this process entrepreneur plays an important role, which is an individual net intents to
take risk in order to develop its venture which can solve many problems regarding society
(Lindh, 2017). The entrepreneurial idea that has been chosen by the group after the market
evaluation of United Kingdom is the launch of an app which is used in order to share textbooks,
dorm furniture, campus electronics, lecture notes and many more. This idea will be launched
under the name of “Shared Campus”. This business will run within the university scopes and it is
economical idea which depicts those students or ex-students share their study material which
includes their books, notes etc. With those students who need those items for their own campus
purpose or study purpose in exchange of money. This app include various campus items of
students which they use including books, lecture notes, dorm furniture, spare laptop, printers,
scanners and many more in a very friendly manner so that students can choose the item which
they need. The purpose of this app is to target those students you need study material and many
more to carry out their studies. As per the survey it is found that students in UK spent around £20
on textbooks and study material and dorm students spend on furniture as many of them have to
leave when their campus life gets end. As this app is useful for those students who need different
items from time to time in order to meet their urgent requirement in the campus. Apart from this,
report is going to focus on various topics in regard to the role of CMO (chief marketing officer)
who is directly connected with the market planning which help in order to attain number of
goals.
MAIN BODY
C Level Perspective taken for CMO
CMO plays an important role in order to develop marketing plan and statement along with
the analysis of various segments in order to launch their product (Malecki, 2018). Acid helps in
developing the profit margin and growth of the company the section of report is focus on the
sales revenue profit with the different variety a range of profit margin for the next three years
which is helpful in order to launch their app which is presented as under:

Considering the preceding discussed information, it is easily concluded that various elements
like sales, profit margin along with the growth are considered and also helps in in spreading
awareness about the app among the students. Moreover also depicts that how effectively and
efficiently it work and make the life of students more easy and convenient.
Cash Flow Budget:
Cash Flow budget Year
Particulars 2020 2021 2022
Cash inflows
Investment 50000
Credit sales 30000 90000 110000
Total inflows 80000 90000 110000
Cash outflows
Fixed: Rent and electricity 20000 40000 40000
Variable : Direct material 10000 30000 10000
Total outflows 30000 70000 50000
Net cash flow 50000 20000 60000
Opening balance 0 40000 35000
closing balance 50000 60000 95000
Profit margin objectives for the first three years of operation:
 The dorm students spend on all furniture when they join the college and when they leave
the furniture remains in the hostel. So, the purpose of this app is to save their money and
re-sell to other students who need them.
 In addition to this, it fulfils the requirements of many students from time to time and
helps in meeting their urgent needs at the campus.

 The purpose of this app is to meet the needs of students and offer them an excellent
platform which helps in making their campus life more easy, affordable and convenient.
Value Proposition
It refers to an effective approach which helps in Positioning the goods and services by
considering the requirements of both the customers and Society (Zhou, Chan and Song, 2017).
By using this overall performance good effect and improve in a specified time period. The
preposition is categorised under three sections which are mentioned as under:
 Problem: According to the research which is carried out in the whole campus, it has been
analysed that there are lot of students who need various study material in order to carry
out their studies and problem with them is about finance which become barrier in their
study. Apart from this, by considering dorm students it becomes tough for them to
survive with shortage of money and fulfil their requirements.
 Target Market: The target market for this app is those students who need study material
at lowest price and also dorm students who require furniture and various facilities at
minimum cost in order to survive.
 Solution: The solution has been finding after analysing and identifying the above
problem is that the students or ex-students should sell or provide their material to those
ones who need it and also at reasonable price which helps in fulfilling the needs of both
individuals.
“Lean” Business Canvas Model
This model is used in order to develop those key areas which help in developing and
establishing the business and also helps in estimating the certain amount for the business (Qian,
2018). Moreover, it also helps in creating the better business ideas and strategies as per the
requirement. It also useful in clearing many problems which are faced by the business in order to
maintain its current amount of profit and its organisation. This model is contributing in all the
roles of an organisation and provides the directive contribution and business (Obschonka and
Stuetzer, 2017). It is concerned with shared app in its nature which helps providing various
facilities to students to make their life easier and convenientand clearly define all the terms and
conditions of the app.

Key partners
 Students
with idle
resources
 Campus
authorities
 Campus
items
suppliers
Key Activities
 The
business
will
manage the
app
functions,
ensure
reliability
and
credibility,
manger
user data
and
manage
storage
units.
Value Propositions
 Check the
value
propositions
campus
Customer
relationship
 This
business
will focus
on the long
term
customer
relationship
Customer segment
 Students of
the
university of
Roehampton
and other
nearby
college and
universities
Key resources
 Digital infrastructure
 Storage unit
 Database
 Manpower
 Capital
Channels
 Digital
channels of
communica
tion
Cost structure
 The start up will require an initial investment of
170000 GBP. 55% of the initial capital will be paid
by the investors and the rest will be borrowed.
Revenue stream
 User transaction fees
 Advertisement
This model is divided under the nine key activities which are mentioned as under:

 Key Partners: It defines that the college and universityshould have its direct and healthy
relationship with the members of organisation. They should develop and have those key
partners according to their suppliers as it is the best way to eliminate and distribute the
products and services for their business (Slavec, Drnovšek and Hisrich, 2017). In this
regard, digital marketing is used in order to maximize the profits and also made available
it in the implementation of the plans and activities in order to ensure that there are
executed in a corrective manner and this key partners managers all the important factors
in the business.
 Key Activities: This activity is important for the business model as it require the
Cooperation of the other activities which are related to many other activities in order to
add value to it. Such operations are important in order to set up and make important
things is better required to develop the app. Certain activities which are related to the
invention and its features in order to develop and improve the ideas within the proper
amount of comfort. They have make the certain group which is responsible for the
adequate changes and helps in creating the valuable product in order to meet the needs
and requirements of students.
 Value Propositions: It helps in generating good amount for the app in order to deliver
valuable services to students. The salvation is depends on the flexibility of the app, style,
cost and many other factor which are linked with it (Naushad, Faridi and Malik, 2018).
The idea of shared app is concerned in order to provide many facilities to students it is
useful for them in order to maintain good quality of life and studies in order to plan their
career. By using this app will eventually affect the reputation of the college and
university.
 Customer Segments: The segment required to be classified in the terms of app as it helps
in developing good relationship with other customers in order to ensure certain delivery
of products and services. As the new idea which is developed for the benefits of students
and helps in making the life of students more convenient easy and affordable. This app is
useful in terms of fulfilling their requirements and provides various resources under the
authority of University and nearby colleges.
 Customer Relationships: This activity is performed with reason to help up and develop
healthy connection with the customers as it is balanced by the marketing department. In

this context the CMO have many business ideas in order to justify its performance as per
the requirement. They also need to reply all the queries which are in the mind of students
and also make sure that the service is available for them for 24*7 as the strategy helps
them to retain many of the customers for the longer period of time which can increase
their reliability in the market (Dubina and et al., 2017). Therefore, it can happen because
of maintaining good relationship with students.
 Key Resources: It is the main activity of the model which depicts that the resources that
are considered by the students in this study material and for the backup plan and these
resources include digital infrastructure, storage unit, database, manpower and capital (Uju
and Racheal, 2018). These elements are very important in order to develop app and
promote it in order to create profit for it. The above model will correctly define the
various facts which help in determining the need of the resources. In order to make this
app available in the market, CMO need to identify the many factors which help in
developing the good knowledge regarding the promotion of the app and also helps in
identifying the storage for the app and requirement of study material.
 Channels: This factor considers much type of channels as it is directly connected to the
students. What is the main thing that helps in collecting the several people and translates
the message in terms of communication and also describe the benefits of the app and its
uses in casual terms. This factor is also used in terms of advertising and promoting the
app among the students and this can be done with the help of communication and digital
channels because these are the sources which are currently used by many students.
 Revenue Stream: This activity is concerned with the developers and the marketing
manager in order to set up the price range of the app which is standard by the Universities
and colleges (Audretsch and Belitski, 2017). This role is also so late by the CMO in order
to target their customers and to make the correct choice and decision by considering
them. It is usually done in order to gain revenues and render various products and
features at valuable price in order to seek such amount for it. For this activity
advertisement is very important as it prefer many things which are generated with the
help of profits and revenues and make appropriate app as per the requirements of people.
 Cost Structure: This factor tells the actual price of the app and its services which is
required in order to develop the app. For the CMO, it is either preferred as the price

driven in nature or the basis in order to decrease the amount of advertisement and
promotion. This service is demanded by the students in order to make their life more
comfortable and convenient.
Specialist Contribution
The Chief Marketing Officer plays a vital role in order to advertise and promote the
“Shared App” by also considering the perspective of students and their needs. A CMO is the
senior executive of marketing who manages all the promotions and marketing activities and also
the financial and budget of the offered products and services. They are important an plays an
effective role in order to promote its services by using many promotional strategies (Ordu and
Abdulkarim, 2018). The function of Chief Marketing Officer is important in order to launch and
introduce any product in the market because they are the one who can take care of various
marketing aspects. Their focus is not only on the advertisement but also make sure that
customers purchase it for their own usage. The current project is about the development of app
which is useful for students in order to carry out their studies to the next level and helps in
providing relevant study material according to their need. The overall production and usage of
the app is depends on the technology and in order to achieve success in this, they need to allocate
funds in order to carry out their marketing activities in an effective manner. The CMO also
support the planning for the promotion, making strategies for the succession of their offerings
and collecting funds for taking many initiatives. CMO come under the top management because
they support many departments and all of them are interconnected with each other in a proper
manner. The interrelationship from other departments includes finance, HR, technical, R&D and
many more.
Apart from this, there are many roles and responsibilities of CMO such making strategies
for the promotion, building relationship with customers, reporting and controlling, making
strategies for both the short and long period of time and many more (Daniel and et. al., 2017).
There are major roles which are played by the CMO which developing and launching the
“Shared App” which include research about the need and requirements of students, financial
problems faced by dorm and poor students, requirement of study material among students and
many more. With the help of CMO, colleges and universities will gets success in order terms of
number of students and attain better and valuable result within the specified time duration.
Another role of CMO is to support the other departments which helps in achieving the better and

long term results and helps in fulfilling desired goals and objectives. Effective distribution also
helps them in increasing their overall performance and improve their functionality without any
mistake including the optimum utilisation of available resources as it is the responsibility of the
CMO to ascertain the effectiveness of the marketing and its strategies and also ensures that they
are used in an effective manner or not. While following these duties they also have to prepare a
report which includes the various information about the promotional and advertisement activities
in order to complete their task. The performance of this function is concerned with the various
benefits such as helps in completion of the project in the predetermined price. The success and
failure of the app is depends on the CMO and they are only one who is responsible for it because
the various functions are not performed according to the requirement or the predetermined
standards which resulted into loss or failure of the app. Therefore, it is important for the CMO to
know their duties and responsibilities in order to perform various functions as it will helps in
accomplishing the desired goals and objectives.
Financial and Financial Plan
The financial plan or project is focus on the six key areas as investment, cost analysis,
revenue projection, breakeven point, taxation and charity(Chepurenko, 2017). These are
mentioned as under:
Investment: This plan for the development of the app and it initially requires overall
capital investment of £170000. Therefore, the investment made by four investors equally.
Cost analysis: By considering all the appropriate expenses which are observed while
developing and promoting the app that would have to pay around £7500 at initial level. The
allocation of the resources in order to fix them and the variable expenses which are required in
order to maintain the strategies in an appropriate manner. Therefore, it is required to develop the
adequate contribution amount to overcome the fixed cost and profit evaluation which is required
in order to assess the app.
Revenue / Sales: 70% of total income will be generated from advertisement and usage of
the app. The rest of 30% will be generated after the subscription from the students.
Breakeven point: It is considered with the state of app at which the profit and loss remain
equal. It reflects that organization is neither having losses nor profits. By considering all the
fixed expenses as legal fees, insurance, advertisement, depreciation and communication and
many more the fixed cost would be £16560. It is identified that the contribution per unit will be

(£4 - £2.75 = £1.25) unit and the break-even units required to sell by entity will be 16560/1.25 =
13248.
Summary
By the preceding information, it is summarised that Marketing is important in order to achieve
success and launching and developing of product is done after considering the perspective of
customers. As it is new business idea which can reduce the burden of students and make things
affordable for them. There will be the huge profit on any particular promotion because of the
various purpose and strategies are developed in order to satisfy their customers. There are many
effective features of the app which helps in making it popular in the market which helps in
directly increasing its sales and revenues and generate more profit margins (Boutell and Fisher,
2017). It is also beneficial for the environment as the study is done through digital sources and
media which help in saving paper and in case any technical fault can happen, it can be fixed or
modified. It is important to identify the set up revenue streams which is an acceptable cost for the
app and success is achieved through the evaluation process. Lower price variants should be
mentioned in order to access. It also has some unique combination in order to provide its services
to students as they make combo of subjects and notes which is helpful for them in searching the
relevant study material for them.
CONCLUSION
From the above discussion it is concluded that formation and development of idea is
important in the society as it helps in combating with the social and economic issues which are
faced by the students of various colleges and universities. Moreover, the report is made in order
to prepare and develop the relation between the marketing and the product. In addition to this,
the value proposition is used to make changes in the making of new product line. Furthermore,
the Business Model Canvas is used for the visual presentation for the fresh business ideas
especially for the innovative ideas. It is also describe that the roles which are played by the CMO
in order to promote and advertise the product.

REFERENCES
Books and Journals
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