Entrepreneurship Assignment: Social, Digital, and Learning Concepts

This assignment explores several facets of entrepreneurship, presenting five distinct options for analysis. Option A delves into social entrepreneurship, defining it as the application of entrepreneurial principles to solve social and environmental problems. Option B examines the impact of Google on marketing, highlighting its influence on brand awareness and product launches. Option C focuses on the lessons entrepreneurs learn when bringing innovative ideas to market, emphasizing market analysis and customer needs. Option D draws parallels between the entrepreneurial journey and mountain climbing, highlighting the challenges and decision-making processes involved. The assignment concludes with a reference list of relevant academic sources. This assignment provides a comprehensive overview of key entrepreneurship concepts, including social ventures, digital marketing strategies, lessons from market analysis, and the challenges of the entrepreneurial journey.

UGB234 Managing Entrepreneurship

TASK 2
Option A
Social entrepreneurship is an approach by group of people, individual, start up
organizations and entrepreneurs, in which they fund, develop and then implement appropriate
solutions to environmental, cultural and social problems (Rossignoli, Ricciardi and Bonomi,
2018). This is at their most common level, doing ventures for a social cause, it might also be
referred to as altruistic entrepreneurship. It also considered as combination of commerce with
social concerns. It is all about considering issues in community and achieving a social change by
employing entrepreneurial procedures, principles and operations. Furthermore, social
entrepreneurship is also about making a detailed investigation to completely define a specific
social issue and then managing, developing and organizing a social business to attain desired
modification.
Motivation factors-
Social business or enterprise is defined as venture that has particular social objectives that
serve their primary motive (Wry and York, 2017). It seeks to increase profits while increasing
benefits to environment and society. Its profits are usually utilized to fund social activities or
programmes. While setting up a social venture there are few motivations are available that drive
person towards achieving aims. Social issues, inspiration, challenges, and previous personal
experiences are included in list of motivation elements, that a person consider while setting up
business.
Option B
Companies and products launched has been changed after 1999, it modifies the marketing
activities and way they do their works, all it happens because of Google (Chin, Callaghan and
Allouch, 2019). This company began in 1996 January. It changes the ways people promote and
launch their items in order to generate brand awareness, which turn into increasing productivity
and sales even better. With the help of creating google accounts, a company can advertise their
products or services via google platform. It is one of the best and most effective digital
marketing tool that aid to spread information about things all around the world in cost effective
manner. Internet search engine, web email and photo editing software are different types of
Google's products that are used by several organizations either small or large for specific purpose
and that is marketing. Before 1999 word of mouth promote and new paper sources are utilized to

launch items or ventures that help to aware local people about quality products offered in
cheaper prices. But after establishment of Google organization the overall ways or methods of
launching as been changed. It provides a lot of benefits to marketers such as editing tools which
they can use to edit image and add valuable content.
Option C
To get different concepts and innovative ideas into market place, individual or company
learn many lessons, which is quite beneficial for them in the future. An entrepreneur can learn
how to analyse current market needs fulfil customers requirement (Campbell and et.al., 2018). It
is really very difficult for marketers and companies to getting out their ideas and innovation to
marketplace, because it requires a lot of efforts and tactics that play vital role in success of
process. An individual can learn who to select the best way to introduce products or other things
into market that help to drive towards it. It also aids to learn how to develop plan with right tools
to get idea in desire market. Along with these lessons, an person can also learn how to make
concept effective and precious by using available resources. It can be said that by learning all
above lessons, companies or entrepreneurs can improve their further idea generating activities in
effective manner and introduce the best concepts in market than its competitors. Learning is an
important part of any activity which allow individual to get further opportunities and use these to
enhance performance and increase productivity level even better than before.
Option D
Entrepreneurial means having capabilities, abilities and competencies that are required to
succeed and achieve business objectives as entrepreneur. It can be said that journey of
entrepreneurial is described like climbing a mountain, because it has so many ups and downs that
affect each step taken by entrepreneur to grow its business even better. An successful
entrepreneur face a lot of challenges and barriers in the procedure of obtaining success and
growth just like an individual face when they begin mount climbing process. The biggest
similarity that strikes entrepreneur between entrepreneurship and climbing, is that they are both
about taking decision or action step by step. Climbing a mountain, like Everest or establishing a
venture, they are both tough and long term procedures. For example, While climbing a mountain,
there are many times biggest and small corners raised that influence attempts of an individual to
reach at top. In same manner the entrepreneurial journey goes and finally entrepreneur reach at

top-level. It analysed that after passing stages and taking steps business man can make
themselves able to achieve his or her desire outcomes.
Option E

REFERENCES
Book and Journals
Campbell, H and et.al., 2018. Can We Learn from Our Mistakes? Introduction/Lessons Learned
from Implementing Two Programs to Develop More Infrastructure Projects in
Asia/Who Does the Agent of Change Represent? Stardom vs. Ownership/Learning from
Mistakes/Mistakes, Errors and Possible Failures/Discerning Demography and
Economy/Can a Planning and Land Use Lawyer Learn from Past Mistakes?/On
Subjective Processes and the Limiting of Enquiry/Afterword: Abiding Challenges of
Deliberative Practice. Planning Theory & Practice. 19(3). 425-446.
Chin, J., Callaghan, V. and Allouch, S.B., 2019. The Internet-of-Things: Reflections on the past,
present and future from a user-centered and smart environment perspective. Journal of
Ambient Intelligence and Smart Environments. 11(1). pp.45-69.
Rossignoli, C., Ricciardi, F. and Bonomi, S., 2018. Organizing for commons-enabling decision-
making under conflicting institutional logics in social entrepreneurship. Group Decision
and Negotiation. 27(3). pp.417-443.
Wry, T. and York, J.G., 2017. An identity-based approach to social enterprise. Academy of
Management Review. 42(3). pp.437-460.