Analysis of S H Flower Company: An Entrepreneurship Development Report

This report examines entrepreneurship development through the lens of the S H Flower Company. It begins by defining entrepreneurship and its role in generating revenue, highlighting the importance of innovation and risk-taking. The report then analyzes the company using a lean startup approach, evaluating its market size, target segments, competitive landscape, and key partnerships. It delves into the company's marketing strategies, including online platforms, and provides a financial overview, including profit margins, fixed and variable costs, and cash flow projections. The report concludes with a list of references. The report is a useful resource for students studying entrepreneurship, providing a real-world case study to understand business development and financial planning.

Entrepreneurship Development

Table of Content
 Introduction
 Lean start up venture
 References

Introduction
Entrepreneurship is undertaken as the ability in terms of Organizing, Developing and running an
organization considering Various uncertainty’s in terms of generating revenues. besides this
entrepreneur is explained as the individual who has the ability and desire to establish an organization
and achieve success within the startup venture considering the risk in order to generate revenues.
Entrepreneur are undertaken as the risk taker as they always come in market with innovative idea with
the help of innovative product. The reason behind this is to achieve long term sustainability and
generate effective revenues by satisfying customers.

Lean start up Venture
 Market size - S H Flower company is small scale organisation which operating in UK and have 5
employees.
 Segment – Key customers of S H Flower Company is personal buyers as well as commercial accounts
also like corporations, hotels corporations and many more.

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 Market growth - In relation of S H flower Company they are presently using market penetration
strategy in that they focus on enhancing sales of their present products in existing market area. For
further development, respective organisation use market development as an strategy in which they will
focus on expanding their business by entering in new market with existing products and services.

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 Competitors – In UK there are several florist who are competitors of S H
Flower company such as Interflora, Waitrose florist and many other.
 Key partners – There are several key partners of S H flower company
such as investors, flower suppliers, creditors, couriers and so on.

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 Marketing channels – They are mainly using two market channel for attracting
customers in effective manner i.e., company site and social media tools.
 Profit Margin: Along with the profit margin ratio make effective comparison for the
profitability to sales and also represent that how well the company prominently handle its
finances. Along with this it leads to express the percentage for S H Flowers as the profit
margin will remain 10%.

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 Cash flow: Fixed costs (In
£)
Variable costs (In
£)
Fixed costs (In
£)
Variable costs (In
£)
1st year 2nd year
Online application
development 3000 0
Salary to staff 15000 15000
Promotional cost 500 300
Licensing charges 400 250
Insurance cost 1200 1200
Raw material (flowers) 35000 55000
Packaging cost 4500 6000
Labour charges 1000 1800
Other costs 500 700
Subtotal 20100 41000 16750 63500
Total 61100 80250 91650

References
 Atiase, V.Y and et. al., 2018. Developing entrepreneurship in Africa: investigating
critical resource challenges. Journal of Small Business and Enterprise Development.
 Khan, S.J.M. and Anuar, A.R., 2018. Access to finance: Exploring barriers to
entrepreneurship development in SMEs. In Global Entrepreneurship and New Venture
Creation in the Sharing Economy (pp. 92-111). IGI Global.
 Sergi, B.S. and Scanlon, C.C. eds., 2019. Entrepreneurship and Development in the 21st
Century. Emerald Publishing Limited..

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