Entrepreneurship Development Report: Launching Green Mountain Business

This report provides an in-depth analysis of the entrepreneurship development of a new business, "Green Mountain," which is launching a natural handmade perfume. The report begins with an introduction to entrepreneurship development, emphasizing the importance of innovation and the "Lean St...Read More

ENTREPRENEURSHIP
DEVELOPMENT

TABLE OF CONTENTS
PART A..............................................................................................................................3
PART B..............................................................................................................................3
Introduction.....................................................................................................................3
Business objectives........................................................................................................3
Customer value proposition canvas...............................................................................4
“Lean” business model canvas......................................................................................5
Detailed development plan............................................................................................6
Future developments or changes in direction................................................................9
Summary........................................................................................................................9
REFERENCES................................................................................................................11

PART A
Covered in PPT.
PART B
Introduction
Entrepreneurship development is very necessary task to an entrepreneur.
Currently there are various theories and methods available within the market which an
entrepreneur can adopt and use for developing its attribute of entrepreneurship.
Basically, when a person has well-developed quality of entrepreneurship, then it can
enable for innovating different new ways of business and enterprise. With the support of
well-developed entrepreneurship, any person can easily innovate those products which
can provide it huge profit within the market. Developed entrepreneurship always gives
opportunity to an entrepreneur to adopt the “Lean Start-Up”. There is lean start-up is
basically a productive method to different entrepreneurs and
businessmen/businesswomen that provides opportunity to produce such products and
services which has highly demanded by customers within the market (Pomianek, 2018).
Lean start-up is also an effective way to various people for opening a new business or
launching a new product/service on the behalf of present business. Currently many of
people are taking great benefits from lead start-up.
This is report discusses the process of launching and a new business with a new
exclusive product or service. Basically, this discusses topic is small aspect of
entrepreneurship development. There are a new business or enterprise has launched
named “Green Mountain”. The management of this business has innovated new
exclusive product named “natural handmade performance”. According to management,
this product is completely free from harmful chemicals which can negatively affect to
any person’s health.
Business objectives
Currently the upper management of Green Mountain is aiming for generating
great profit margins in its first three years. Basically, existing management of this
business have to put its huge efforts in its daily business operations to generate great
profit. The management and owner is this company expecting that, Green Mountain will
be succeeded in selling 10000 units of new innovated product in first year, 12000 unites

in second year, and 15000 unites in the third year. The management of this newly
established business has decided to charge £15 on every purchase of product from
different customers (Shaikh and Shaikh, 2019). On the basis of this rate of perfume and
expecting selling unites of product, Green Mountain can be generated revenue of
£150000 in the first year, and revenue of £180000 and £225000 in the second and third
year respectively. The management should use some modern business strategies in its
initial stage for achieving expected outcomes.
Customer value proposition canvas
There is value proposition canvas is basically useful tool that support to different
businesses for positioning any product or service around the customers on the basis of
their values and needs. With the support of this tool, Green Mountain will be able to
develop and modify its product on the basis of customer’s requirements. Currently many
of businesses within market are taking great advantage through this tool, in which upper
management of this business also has highly required to adopt and implement value
proposition canvas tool. This tool mainly provides two categories called; customer
profile and value proposition, in which this each category includes three elements. By
considering these three elements of each category, the Green Mountain will be able to
gain excellent results within the market place. These all elements of customer value
proposition canvas tool can generally provide framework to this new enterprise for
perfectly understanding the actual values, needs and wants of different customers
(Morozova Dneprovskaya and Kozhukhova, 2018). In this situation, the diagram of this
tool has been attached below, and its different elements has perfectly discussed below
as well.

CUSTOMER PROFILE
Customer profile is the first category within this tool which includes three main
elements called; customer jobs, gains and pain, so that these all elements has been
discussed below;
Customer jobs: According to customer jobs element of this customer profile category,
existing management of Green Mountain has highly required to properly analyse job
specifications and attributes of its customers within the market, because when a
customer has a high-income job, then that person will easily purchase business’ new
product natural perfume.
Pains: This is second element within the customer profile category, in which this new
business have to identify factors and aspects which promotes pains within the
customers’ life. It is necessary to this business for gaining appropriate profit in its initial
stage.
Gains: On the basis of gain element, Green Mountain should analyse factors and
aspects which can make happy to a customer. So that, by considering this element
business will be able develop and modify its product according to customers’ values and
wants.
VALUE PROPOSITION
Value proposition is the second category within this tool which includes three
main elements which has been discussed below;
Pain relivers: According to this element, business should develop and provide that kind
of product which can decrease the customers’ levels of pain.
Gain creators: Green Mountain should be creator for different customers, because this
step will improve its brand image within market place (EKRAMI and
GHALAMKARI,2016).
Products & services: This is the last element within value proposition category, in
which company should provide that product to customers which can make them fully
satisfied after product consumption.
“Lean” business model canvas
Lean business model canvas is another very productive tool, especially for
entrepreneurs and people who just newly established their new start-ups. Basically, this

tool or model provides an appropriate framework to different businesses or people to
deeply understand conditions and behaviours of customers and market. This tool mainly
includes nine factors which can been discussed below it’s a specific diagram.
 Value proposition: According to value proposition, the management of Green
Mountain need to ensure that ‘how its product reach around customers’ values
and needs’.
 Key partners: Currently some relatives are key partner of this business,
because they have provided some fund to properly establish this business.
 Key activities: The boost will only focus on boosting its promotional activities in
its initial stage.
 Key resources: Currently a team of some employees, digital gadgets and tools
and some productive strategies are key resources to Green Mountain (Allahar
and et.al., 2016).
 Customer relationships: Business should take steps towards building great
customer relationship as well.
 Customer segments: Specially people who come from age group of 18 to 40.
 Channels: Company provides its product on both channels of selling called,
offline and online.
 Cost structure: The business has required to invest cost approx. £1500 for
properly operating this business model?
 Revenue streams: The marketing team effectively promote this product within
the various market segments for influencing customers to buy this product. When

most customers will get influenced through promotion, then Green Mountain will
be able to generate huge revenue.
Detailed development plan
Marketing Plan
Green Mountain will have to understand the factors which can impact the
functioning and performance of the organization in the market and according to it
company will have to strict and right decisions. Proper targeting and segmentation is
required for the company to have which would be women aging from 25 to 60 years.
Women get attracted to natural and homemade products very easily which is why the
organization will be working and make the product according to this target they have in
mind (Kuksa and et.al., 2019). The objectives of the company have to be met so that
the organization can have a higher reputation in the market. The competitors in the
market have to be analysed so that the company can have a better functioning and
strategies have to be decided in the organization so that there is clarity of operations
which can take place. The goal is to have a higher profit margin and to get the loyalty of
the customers in the organization and this is a start-up so that the company have to be
very careful while picking up their strategies and measures so that the company will be
able to function effectively and efficiently. The product is going to be positioned online
and offline so that the customers can find it easier for themselves to be able to reach
out for the products which are not having any chemicals in it (Karpenko, Skorev and
Zaloznaya, 2016). The selling strategy is going to be skimming so that they can capture
the market shares and the organization will later be implementing competitive strategy
for pricing.
Operational Plan
The company is going to have a good workforce which are going to be guided by
the right information so that there is going to be an effective functioning. The resources
are going to be limited which is why the use of natural resources have to be done
effectively in the market which is going to be effective and can be used for long term as
well (Melwani, 2018). There are a lot of fruits which are available in the market which
can be used for perfumes but the herbs is going to be difficult for the organization to find
and to replace them in the near future. The demands for sure products is high and the

company must maintain their performance in the market so that they can have a strong
functioning in the market which is going to be very helpful and useful for the
organization. There have to be plans made for the future so that the organization will be
able to function for a long run in the market and compete with the existing organizations.
There has to be a lot of improvement which the company will have to do in the products
which Green Mountain is coming up with so that they will be able to capture the
customers and get a competitive advantage in the existing market.
Technical Solution and Information Technology Plan
Use of technology is increasing in the market which is why Green Mountain will
also have to do a lot of investment in the organization in respect to this factor. This is
going to help the company be able to have higher productivity in the market and the
organization will be able to maintain the quality of the products as well in the market.
There is a requirement of having professionals with technological aspect in the
company because there is a method which has to be followed to use them. Be it short
term or long term run for the organization in the market but technologies always help the
company to have the best experience (Bento, Jacquinet and Albuquerque, 2019). The
employees of the organization must have one direction for them to work in so that they
can achieve their goals. Green Mountain will have to get the right funds for
technological factor and for the company will have to invest a lot in research and
development department so that there would be better functioning in the market.
According to the size of industry the company will have to gather information so that
there is going to be a better planning for the future. The stakeholders, customers,
employees, etc so that there is going to better understand and a level of trust can be
developed in the organization. There are a lot of external and internal factors which the
organization has to analyse and study so that there is going to be better operations in
the future by Green Mountain.
Human resources and organizational plan
There is a requirement of having experienced and skilled employees in this
industry and there will be hiring for more employees to increase the productivity of the
product. The demand is going to be high and for that the employees will have to be
maintained effectively by the human resource management. There is going to be a strict

checking and measures for the employees will be taken if they will not meet up to the
expectations. There will be good communication between the employees and the
management for the sense of direction must not be missing but there will also be
monitoring and evaluation of the employees in the company. There has to be good
quality of employees in the company so that there is a better standard for the company
and the managers will have to be good knowledge so that they can guide the
employees according to the objective of the company (Halunko, Ivanyshchuk and
Popovych, 2018). The relationship with the employees has to be maintained so that
they can have a loyal set of employees in the organization. The availability of skills is
going to be different in each situation so that the company will be able to function better.
The human resource will have to plan the workforce according to the demand in the
market and the changes which are coming up in the market so that there is going to be
better functioning.
Financial Plan
Basis Amount
Labour 1,500
Technology 3,000
Raw material 3,000
Total 6,500
Future developments or changes in direction
In the future the product can be appreciated by the customers then the
organization will have to increase the productivity for which the company will have to
take a lot of measures and then plan according to that. In case the demands for the
products are going to increase, then the company will increase the pricing of the product
because the organization will have to get in more technological aspect in the company
to be able to fulfil the needs of the customers on time. There are a lot of improvements
which the organization will have to do so that the company will be able to function
effectively (Movahedi and Soleymanian Broujeni, 2017). There are going to be more
hiring since the company has future plans of expanding themselves globally which is
going to make the company have more customers. The organization wants to get higher

profit margins and be able to make the customers get the best of quality of products and
services. Clients like and appreciate the organization when there is a use of the right
strategy in the organization which can fulfil their needs and functioning in the market.
The customer’s demands in the market are increasing which have to be fulfilled so that
the company can have stable economic conditions. Digital platform has to be used in
the company so that there is going to be a higher satisfaction level and the information
to the customers will be able to reach out faster so that there is a better functioning and
operations.
Summary
Someone should provide finance to this lean start-up, because this type of start-
ups mostly positively affects to those people and businesses which proper finance to
them. Currently there are various financial bodies exists within the market which can
easily provide appropriate fund to Green Mountain, like; banks, financial institutions,
investors etc. Basically, when some provide fund on this newly established business,
then that has chances for earning very appropriate return in the future (Hajong and
Sharma, 2016). On the other side, the management of this business also need to
approach different people, investors and financial institutions for achieving fund.
Basically, after getting appropriate fund Green Mountain can easily run its various
business operations within the market.

REFERENCES
Books & Journals
Allahar, H., and et.al., 2016. The emergence of business incubators as
entrepreneurship development tools: A small country experience. International
Journal of Economics, Commerce and Management. 9. pp.623-643.
Bento, P., Jacquinet, M. and Albuquerque, R., 2019. How social entrepreneurship
promotes sustainable development: with some examples from developed and
developing countries. In New Paths of Entrepreneurship Development (pp. 283-
297). Springer, Cham.
EKRAMI, M. and GHALAMKARI, M., 2016. Providing Entrepreneurship Development
Model Based on Knowledge Management.
Hajong, D. and Sharma, J. P., 2016. Socio-psychological Correlates of Tribal
Entrepreneurship Development. Indian Research Journal of Extension
Education.10(3). pp.27-31.
Halunko, V., Ivanyshchuk, A. and Popovych, T., 2018. Global experience of social
entrepreneurship development. Baltic Journal of Economic Studies. 4(1).
pp.62-67.
Karpenko, T.V., Skorev, M.M. and Zaloznaya, D.V., 2016. Perspectives of using a
competence-based approach for entrepreneurship development in the field of
qualification assessment. Актуальні проблеми економіки. (7). pp.298-305.
Kuksa, I and et.al., 2019. State regulation of innovative employment in the context of
innovative entrepreneurship development. Management Theory and Studies for
Rural Business and Infrastructure Development. 41(2). pp.228-236.
Melwani, R., 2018. Entrepreneurship Development And Economic Development: A
Literature Analysis. Vol. XXIV Issue I.
Morozova, I. A., Dneprovskaya, I. V. and Kozhukhova, M. T., 2018, April. Sustainable
development of entrepreneurship as the national economic security’s
mainframe condition. In International Conference Project “The future of the
Global Financial System: Downfall of Harmony” (pp. 972-986). Springer, Cham.
Movahedi, R. and Soleymanian Broujeni, J., 2017. Surveying the education role on
entrepreneurship development among rural women. Journal of Entreneurship
and Agriculture. 3(6). pp.24-33.
Pomianek, I., 2018. Determinants of entrepreneurship development in the opinion of the
authorities of rural and semi-urban municipalities in Warmińsko-Mazurskie
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