Healthy Diet Restaurant: Feasibility Study and Business Plan Report

The assignment presents a business plan for 'Healthy Diet Restaurant,' a venture focused on providing healthy food options, specifically avocado-based products, to address obesity and diabetes within the UK market. The report includes a feasibility study, analyzing the potential for the business, considering the high prevalence of obesity and the demand for healthier food choices. The business model canvas is used to outline key aspects such as value proposition (offering high-quality, reasonably priced products), customer segments (diabetic and obese individuals), key resources (social media coordinator), and revenue streams (e-commerce). The report also highlights the importance of customer relationship management and the impact of the business on the target population. The data collection process involves both primary and secondary research to identify the need for healthy food options and the potential impact of avocado-based products. The references provided support the business plan and demonstrate the research foundation of the project. The plan emphasizes the importance of sustainability, customer satisfaction and the utilization of online platforms for product promotion and sales. The assignment aims to create awareness among people regarding their health and dietary needs.

Entrepreneurial
development

Why this is an investible profitable business
 The name of a business is “Healthy diet
Restaurant” who provide different varieties of
Avocado product that is best for the diabetic
patient and obese people.
 This business is investible and leads a business
towards profit because in UK, majority of the
people are obese and that is why, introducing
healthy diet to the people is help to keep them
fit and fine.
Feasibility of a business
Unique concept
Improve financial
position
Target segment are
adult

Product which offer by Health Diet
Restaurant

Detailed Value Proposition Canvas
Customer Profile
Gain:
 Different offers, high quality product, reasonable product,
attractive environment and ambiance.
Pains:
 Negative experience, like, low attention from restaurant, no
proper facilities of exit in case of emergency
Customer Jobs:
 Functional and social task which customer perform like proper
arrangement, versatility, fresh and instant made food.

Continue…
Value gap
Gain creators:
 Focus on sustainability
 No wastage, membership for regular customers.
Pain relievers:
 Determining the need of customers and apply the same within
business.
 Offer online delivery product,
Product and services:
 Avocado i.e. Spicy Shrimp Stuffed Avocado and Bacon
Avocado Fries.

Business Model Canvas
Key Partners
 Farmers
 Other medium restaurants
Key Activities
 Managing inventory
 Forming advertisement
Value Proposition
 Deliver Avocado product to
customer
Customer Relationship
 Friendly
 Conversational up-close
and personal
Customer Segments
 Diabetic patient
 Obese people
Key Resources
 Social media coordinator
 Human Resource
Channels
 Promoting product through
social media
 Website and Advertisement
Cost Structure
 Bloggers
 E-commerce platform fees
 Salaries to employees
Revenue Stream
 One time sales

Business research and Data collection
 The present idea is generates with the help of primary and secondary data that helps to
meet the demand of customers.
 By analyzing the demand of customers, company decide to offer healthy and dietary
product which in turn leads to create awareness among people regarding their health.
 Further, it is analysed from secondary research more than 60% of the adults within UK
are obese and this is because of innutritious diet and that is why, offering the product by
Avocado, help them to become fit for long life.

REFERENCES
 Chernopyatov, A. and et.al., 2018. Entrepreneurship development and business activity in
the Russian Federation. Journal of Entrepreneurship Education. 21(4). pp.1-12.
 Leonidou, E. and et.al., 2018. An integrative framework of stakeholder engagement for
innovation management and entrepreneurship development. Journal of Business
Research.
 Varga, A. and et.al., 2018. Estimating the economic impacts of knowledge network and
entrepreneurship development in smart specialization policy. Regional studies.