The assignment presents a business plan for 'Healthy Diet Restaurant,' a venture focused on providing healthy food options, specifically avocado-based products, to address obesity and diabetes within the UK market. The report includes a feasibility study, analyzing the potential for the business, considering the high prevalence of obesity and the demand for healthier food choices. The business model canvas is used to outline key aspects such as value proposition (offering high-quality, reasonably priced products), customer segments (diabetic and obese individuals), key resources (social media coordinator), and revenue streams (e-commerce). The report also highlights the importance of customer relationship management and the impact of the business on the target population. The data collection process involves both primary and secondary research to identify the need for healthy food options and the potential impact of avocado-based products. The references provided support the business plan and demonstrate the research foundation of the project. The plan emphasizes the importance of sustainability, customer satisfaction and the utilization of online platforms for product promotion and sales. The assignment aims to create awareness among people regarding their health and dietary needs.
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