Entrepreneurship Report: Analysis of Drone Ambulance Service

This entrepreneurship report focuses on the development of a healthcare drone ambulance service in Singapore. It begins with an executive summary and table of contents, followed by an external environmental analysis using the PESTEL framework to assess political, economic, social, technological, environmental, and legal factors. The report then conducts an industrial analysis, examining the medical care industry in Singapore, and identifies potential competitors and market opportunities. It also covers segmentation, targeting, and the identification of key personnel and their required skills. Furthermore, the report includes a financial feasibility analysis, assessing the potential costs, revenues, and profitability of the drone ambulance service. The report concludes with a summary of the key findings and recommendations. The report covers the market, the competition, and the financial aspects of the business venture.

Running Head: ENTREPRENEURSHIP REPORT
HEALTH CARE DRONE AMBULANCE
Entrepreneurship Report
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ENTREPRENEURSHIP REPORT 1
Executive summary
This report is focused on offering the Aerial mode of medical service on the emergency medical
needs with the help of a drone. This service will help in killing the time frame in case of an
emergency within low cost. This report has focused on the macro environmental analysis of
Singapore in the form of PESTEL along with industrial analysis. This report has also covered
segmentation, targeting and possible competitors for the idea. Then it has focused on key people
and the financial feasibility of this business idea.

ENTREPRENEURSHIP REPORT 2
Table of Contents
External environmental analysis..................................................................................................................3
Industrial Analysis.......................................................................................................................................4
Key people and skills...................................................................................................................................6
Financial feasibility.....................................................................................................................................7
Conclusion...................................................................................................................................................9

ENTREPRENEURSHIP REPORT 3
External environmental analysis
For any country, health safety is one of the most important aspects to be considered for growth
and development. It can also be said that a country can be said developed only if their citizen
lives a health secure life. Singapore is right now carrying a total population of 5.61 million in the
world and is expanding slowly.
(Source: Singapore heart report)
From the data, it can be said that almost 30% of the Singapore population is suffering from
heart .related issues. Singapore is in a great need of solving heart-related issues because
percentage related to this issues is very high and it includes almost every section of the
population like youth, adult and old (Filippatos, et. al, 2015). It has been found that in many
cases health care service was not able to reach at the time because of which persons could not be
saved.
Political: Singapore is currently sharing very stable government as well as a political
environment which are favorable for any business (Digital Journal, 2018). As per study it has
been seen that current political situation is mainly focused around of health issues due to their
increasing rate as per above graph which is a favorable situation for this drone ambulance idea.
Economical: Presently Singapore has existing GDP of nearly US $ 349 billion in which 26.6%
belongs to industry and 73.4 % belongs to services segment. Singapore is recognized as the
strongest nation in the world in terms of financial aspect (HGSL, 2018). Higher economy of the

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nation means that individuals are capable of spending more on health safety which provide the
drone ambulance idea a financial support promise.
Social: The population of Singapore believe that social responsibility is not only duty of
government but it is also duty of common citizen which are part of this nation and even human
feeling also triggers towards humanity (Caleon, Wui, Tan, Chiam, Soon and King, 2015). This
emotional bond for humans will help in promoting drone ambulance idea with high intensity in
the Singapore because of its fast reach towards the patient; people will recommend this kind of
service to their loving ones.
Technology: Singapore people believe that current problems are very complex in nature and can
be solved only with the help of technology. Hence it has been seen that they are spending a good
amount of capital on the research of new innovation which provides better opportunity for this
idea because it is combining both services of medical and technology.
Environmental: Singapore population believes that development does not mean that for
achieving the growth we should neglect the environment (Ho, 2014). Hence they have regulated
all their policies in favor of environment care and as this idea is free from any negative
environment impact, these policies reform will act as a competitive advantage for them.
Legal: Singapore has reshaped their all trade policies so that trading becomes easier along with
some rules which favor the local trader from being exploited from the big trade groups. This
decision will act as a platform for this idea from international business operation point of view
which will provide better future for this idea.
Industrial Analysis
Medical care industry has a very optimistic future in Singapore as the administration is also
assisting this industry in command to uphold a proper and healthy life for their people.
According to the health study it has been estimated that medical care has a volume of around $40
billion industry. Data clearly indicates that in the present time this industry will be better from a
business prospect (Lee, Ru, Yeung, Choy and Ip, 2015). Many health companies whether local
or international are competing in the same market which can present some kind of threat but idea

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is very innovative and hence is able to face challenges like existing established players,
technology and existence of challenger services.
The best option for health care company is to use a new strategy to handle this heart-related
problem with the help of available technology (Chong, Liu, Luo and Keng-Boon, 2015).
Development is directly connected to the traffic follow of the population which means that in
case of emergency it will not be easy to reach the patient within five minutes. Hence Health care
drone ambulance service will try to reach the needed person within short span of time. This idea
will help the company to expand its customer base to almost every segment of the population
(Adebanjo, Laosirihongthong and Samaranayake, 2016). This kind of service offering will help
the company to form a unique USP in the form of emergency drone service which is the need of
present situation. This kind of service will not only save time factor but will also save the life of
the patient in case of immediate CPR requirement.
Porter 5 forces on Health industry attractiveness
In this model the Health drone ambulance will have to face five competitive forces which will
try to suppress its growth. One will be suppliers buying power; in this case the drone ambulance
has to face buying power of suppliers when they are not available in large quantity. Thus health
drone ambulance will take it as an opportunity by involving larger number of suppliers in their
operation in order to keep availability in addition (Grundy, 2006). Other force will be buying
power of customer; in this case customer usually have lot of choices available for same product.

ENTREPRENEURSHIP REPORT 6
But here drone ambulance is a unique idea and its availability will be small so this force will not
work on this idea. Other force is threat of new entry, here the drone ambulance will feel little bit
nervous because it has been seen that once an idea is being establish in the market, it will give
rise to large number of competitors which are offering same kind of service. Other force will be
threat from substitute; in this case the drone ambulance may face competition from some
companies which are in the business of related product. This force can be overcome with
following unique strategy which cannot be easily copied. Final force will be existing competitors
in the market, it is possible that some other is already working in this kind of idea and they have
already made their presence in the market. It can be possible threat for the drone ambulance but
can handle it will its competitive strategies.
Segmentation
As Singapore is currently having a population of around 5.6 million and around 30% of this
population is suffering from health related issues specially heart related problems which require
emergency medical attentions (James, Rickard and Rossman, 2009). This population which has
current segment of adult, young and old one is in continuous need of medical intention because
they live far away from the medical institutes which offer medical services.
Target market
From the total population, drone ambulance service will target this 30% of the population which
includes those people which are facing this medical service issues because they cannot afford
apartments near these services and have to wait for the medical help. Hence in this case drone
ambulance will act as an important option for this portion of population to keep their loving one
safe and form an emotional connection with this service which will kill their waiting time in need
of medical assistance.
Competition (direct and indirect)
Presently there is not much competition in this market because it is a new market but in future
there are many possibility of copying this idea. But still there are some competitions which arises
from medical institutes, medical care center and some health community centers which can
disturb the entrance of emergency drone services in Singapore.

ENTREPRENEURSHIP REPORT 7

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Key people and skills
Health care drone ambulance understands the seriousness of the service which they are going to
offering in the market and hence they will create a team of multi-talented people which will be
expert in their respective department (Balasingam, 2017). Health care drone ambulance will
comprise of people which will be expertise in the drone operating and maintenance, people who
will be expert in software, people who will be expert in medical services and some heart-related
doctors. The team formed will be highly dedicated in the human service and will be ready to
service the patient at any point of time because due to globalization there is no barrier for any
company to enter in to any kind of business market which has given rise to competition in the
business world and this rise in competition has actually changed the complete life of the common
man. At present, the common person is struggling with many stresses and to remove these
stresses they may get addicted to liquor and related product which are very dangerous for health.
Health care drone ambulance cannot remove this stress but can remain standing with the person
as a true friend for their life (Rizman, et. al, 2018). A group of doctors will be included in this
team which will have an expert in heart-related issues and some health aspects in order to guide
any patient in an emergency situation. The association of doctors ensures that right product will
be delivered at the right time along with right procedure because many time issues occur by not
following the exact procedure required as per the situation. Technical experts must have
knowledge of all the functions related to the drone-like how they operate, their services and all
knowledge of components from which drone is made of. The technical group members must also
have knowledge regarding related software along with proper database. Here the Health care
drone ambulance will include one more member in their team in the form of social health
community which will look after the health-related issues of the common man without any
profit. This particular aspect will help the Health care drone ambulance form a very unique
image in the mind of the society in which this company is going to operate (Zègre-Hemsey,
Bogle, Cunningham, Snyder and Rosamond, 2018).
The company will also introduce a training in which all the employees will be trained to handle
all kind of situations it can be medical assistance, technical issue, software and others which can
emerge as a helping hand in case of lack of availability of the concern department person. Also
company will introduce a cloud base operating system which can be used from any place and act

ENTREPRENEURSHIP REPORT 9
as an auto guider to handle the situation base on Artificial intelligence. The company will
associate these social communities as a strategic partner in whom the company will provide all
kind of assistance to these partner in the form of money, technology, and medical assistance
support. As Singapore is one of the countries in the world where social responsibility is often
taken very strictly and has very respectively image in the eyes of the population. His kind of act
will help the health care drone ambulance in two aspects one is serving the community in which
they are going to operate and other important aspect is that due to association with all these
social health communities the company have to invest very less for marketing purpose because
their half market will be advocated with the help of their strategic partner and for half marketing
they will make use of digital marketing tool like Facebook, Instagram and YouTube which are
actually cost-effective marketing tool with huge reach in present time.
Financial feasibility
One of the most important aspects which every business has to consider is checking their
financial feasibility. Thus Health care drone ambulance must go for financial feasibility in order
to understand the exact flow of complete financial process so that breakeven point can be
achieved. In this process of financial feasibility, the percentage of risk will be always higher
because it is actually the starting phase of the process and as the process will move further the
percentage of risk will decrease with the time frame. In order to introduce a new trend in the
medical services, the company must decide their choices according to financial feasibility.
Platform Reach Frequency Budget
Socialmedia (Facebook,
twitter, Instagram,
Snapchat, You tube)
Reach has to be 60%,
of the population
Daily 4 Posts $300,000
SocialHealth
community partner
Reach has to be 40-
60%
$200,000

ENTREPRENEURSHIP REPORT 10
Television Advertising
(Affiliate Marketing
50% Reach Every day, telecast of
ads posted three
times
Commission basis, 1%
of the sale value
Newspaper 32% population Two times in a
month (Monday &
Saturday)
$8000 Per day, 16200 in
a month and SGD
93,200
Budgeted income statement for year-1
Budgeted no of patients 1000
Average no of hours per patient 2
Budgeted patients hours 2000
Service charges per hour $ 1,000.00
Budgeted revenues $ 2,000,000.00
Less: Expense
Cost of service $ 1,000,000.00
Advertisement cost $ 500,000.00
Rent $ 20,000.00
Utilities $ 10,000.00
Salaries of staff $ 50,000.00

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Other expenses $ 5,000.00
Total $ 1,585,000.00
Profit/ Loss $ 415,000.00
Here Health care drone ambulance will present their business proposal in front Bank
management community in order to get loan to operate this idea on real ground. The company
will not go for support of any venture capital in its initial phase and will keep dependent on bank
loan.

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Conclusion
Due to fast life, person is not able to manage its personal life especially health and as a result of
this almost half population is facing some kind of health problems. Health problems are mainly
of two segments, one is which needs immediate medical help and other is which needs medical
assistance but is not immediate bases. In one type, time plays a very important factor and health
care drone ambulance will deal with this factor in order to provide a health safety of the
Singapore population.

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References
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Fundamental and Applied Sciences, 10(1S), pp.816-823.

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Zègre-Hemsey, J.K., Bogle, B., Cunningham, C.J., Snyder, K. and Rosamond, W. (2018)
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Appendix
Skyshot Company is in related kind of business which offers service like videos and pictures for
the customers. It is actually based in Singapore and have creates a very unique image in the
drone market. It mainly focuses on the creating animation videos and is serving satisfied
services.