MgMT13151 Report: Innovation and Entrepreneurship at Eagle Boys

This report analyzes the entrepreneurial and innovative capabilities that contributed to the success of Eagle Boys Pizza. It examines decision-making skills, innovative strategies, and other factors implemented by CEO Tom Potter. Key concepts such as product differentiation, branding, and franchising are discussed in relation to Eagle Boys' growth. The report further explores the qualities of successful entrepreneurs, highlighting the importance of confidence, creativity, and competitiveness. It concludes that Eagle Boys' success was driven by its unique business model, innovative technologies like "drive-thru pizza," and a customer-centric approach. The analysis underscores the crucial role of entrepreneurship and innovation in achieving a competitive advantage and sustained growth in the fast-food industry.

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student
Name of the University
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Executive Summary
The report has helped in analysis of the different innovative and entrepreneurship capabilities
of the entrepreneur which has helped in the success of the company named Eagle Pizza.
Furthermore, the different kinds of aspects such as innovative and the decision-making skills
are being taken into consideration which has helped in managing the different kinds of
approaches in an effective manner. Moreover, the different types of factors have been
discussed which has helped in managing the overall effectiveness of the firm.

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Table of Contents
Introduction................................................................................................................................3
Identification of Various Theoretical Concepts which are Relevant to Issues..........................3
Demonstration of Understanding of Skills, Qualities and Knowledge Related to
Entrepreneurship which is Successful........................................................................................4
Qualities Required to be Possessed by Entrepreneurs...........................................................4
Qualities, Skills and Knowledge of CEO of Eagle Boys.......................................................5
Factors Responsible for Success of Eagle Boys....................................................................5
Debate on Role of Entrepreneurship and Innovation in Relation to Issues in the Case.............6
Contribution of Entrepreneurship and Innovation for Success of Eagle Boys......................6
Level of Necessity and Entrepreneurship for Business Executives.......................................6
Factors Contributed Towards Success of Eagle Boys............................................................6
Other Approaches Adopted by Eagle Boys...........................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
The Eagle Boys Pizza Company was founded in the year 1987 wherein the previous
name of the organization was Dial-a-Pizza Australia Pty Ltd. The company was situated in
New South Wales and the CEO of the organization named Tom Potter tried to bring the entire
company to a brand-new level with the implementation of the different kinds of business and
marketing related tactics (Wipo.int, 2018). The company first started with a single store and
then they became the largest pizza restaurant in New Zealand and Australia as well. The aim
along with the purpose of the report is to analyze the different kinds of techniques with the
help of the different kinds of marketing techniques which has been performed by CEO of the
Eagle Boys Pizza.
Identification of Various Theoretical Concepts which are Relevant to Issues
There are different kinds of concepts which are being implemented by the CEO of the
organization by proper research along with the development which was done by him. The
experience of the CEO in the different bakery related items and this is helpful for him for
gaining success in the firm. Furthermore, the company was competitive in nature in the entire
competitive market as there is differentiation of the different products which are being
offered to the various customers in the entire market (Drucker, 2014).
Furthermore, the innovation is the main concept which was being adopted by the
CEO of Eagle Boys Pizza Company in the different systems of the company. The respective
organization tried to follow the continuous kind of process of innovation which helped in
implementation of the different techniques in an appropriate manner. The delivery box of two
pizza was one of the major innovations which was being implemented by CEO Tom Potter
(Naranjo-Valencia et al., 2018).

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Moreover, the branding is the other major concept which will assist in the overall
development of the organization along with positioning of the organization in an efficient
manner. The respective pizza company has enjoyed the huge level of the brand awareness
and the brand loyalty in the entire market which helped them in providing the innovative
kinds of products in the market effectively.
Franchising is the other term which was being implemented by the Eagle Boys Pizza
Company wherein this has been seen that the company can expand their operations in various
parts of the world through the usage of the different kinds of franchising. With the huge
amount of investments, this will be beneficial for the company to become more lucrative in
their aspect.
As per Eftekhari and Bogers, (2015), these are the different kinds of concepts which
plays a major role in the overall expansion of the organization in the respective country. The
Eagle Boys Pizza Company’s success are based on the various kinds of concepts which help
in managing the overall effectiveness of the firm in an efficient manner. Furthermore, the
overall research and development of the different activities are performed by the CEO are
quite dissimilar in nature along with the uniqueness which will be helpful in managing the
overall expansion of the company in a positive manner.
Demonstration of Understanding of Skills, Qualities and Knowledge Related to
Entrepreneurship which is Successful
Qualities Required to be Possessed by Entrepreneurs
The different entrepreneurs required to have the different kinds of qualities which will
be supportive in nature for the overall development of the entrepreneurs (Zhou, 2015). The
major qualities which are required to be possessed by entrepreneurs are inclusive of being

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confident, self-starter, determining, strong skills related to individuals, proper
competitiveness, proper creativity and open-mindedness is essential which will help in the
overall success of the firm in an efficient manner.
Qualities, Skills and Knowledge of CEO of Eagle Boys
With the proper research and development, the CEO of the Eagle Boys Company will
be assisted in developing a proper along with unique position in the entire market. In the food
industry, this kind of position is beneficial in gaining competitive advantage and be more
competitive in nature.
The ideas which were required to be in inbuilt in the Eagle Boys company is
innovative in nature and this has been able to differentiate the different kinds of products and
services which are essential in becoming more successful in the organization (Edwards-
Schachter et al., 2015).
With the help of innovativeness and open-mindedness of the entrepreneur, Tom Potter
has been able to increase the overall effectiveness of the firm in an efficient manner. The
CEO has huge competitiveness that has led to proper increase number of stores in Australia
along with New Zealand with implementation of franchise process (Galindo & Méndez,
2014).
Factors Responsible for Success of Eagle Boys
There are different kinds of business models along with the various kinds of products
which is the major part of the success of the company named Eagle Boys. The respective
kind of business model which can be implemented by the company is unique in nature and
this will help the organization in differentiating the different products in the entire
competitive market. The innovation-based technology that was implemented by the

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organization is “drive-thru pizza” (Drucker, 2014). Furthermore, the organization has aimed
at providing prompt response to the needs of the customers (Sahut & Peris-Ortiz, 2014). The
trends in the overall market are followed by the company appropriately which will be
essential in nature to manage the competitiveness.
Debate on Role of Entrepreneurship and Innovation in Relation to Issues in the Case
Contribution of Entrepreneurship and Innovation for Success of Eagle Boys
Cañeque and Hart (2017), has commented and hypothesised that innovation is the
major aspect which was undertaken by Eagle Boys in the entire industry of fast food. The
respective company tried to implement the process of the continuous kind of innovation in
the different kinds of products and services along with the business models. With the help of
the innovative techniques, this has helped the organization in increasing their profitability and
the differentiation technique of Eagle Boys Company which helped them in becoming more
effective in nature wherein they introduced the “two-tier pizza box”. Lastly, the different
qualities of the entrepreneur were the major reason for the success of the organization in an
effective manner.
Level of Necessity and Entrepreneurship for Business Executives
The innovation and entrepreneurship are essential for the success of the organization
which related to analyse the different kinds of innovative kinds of capabilities for the success
of the company. The different business executives along with innovative kinds of capabilities
are helpful which are essential for the overall growth of the organization. The capabilities of
the leader which is the decision-making skills and leadership-based activities are helpful in
managing the different business operations.

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Factors Contributed Towards Success of Eagle Boys
There are different kinds of factors which have tried to contribute towards the success
of the organization. This has helped in the success towards the proper branding of the
organization and loyalty level as well. Proper management of intellectual property are
contributing towards the success of Eagle Boys and the major factor which has affected the
operations of Eagle Boys are franchise-based activities of organization (Malecki & Spigel,
2017).
Other Approaches Adopted by Eagle Boys
The different kinds of approaches which have been adopted by Eagle Boys is the
expansion of their operations with implementation of the different digital technologies
wherein the company can develop the e-commerce platform which will help them in reaching
to large group of customers in the entire market.
Conclusion
Therefore, this can be concluded that due to the innovative kind of capabilities and the
decision-making capabilities of Tom Potter, this has helped the company Eagle Boys in
gaining huge competitive advantage in the entire market. Eagle Boys is one of the largest
pizza restaurant chains in the entire market and the unique marketing kind of techniques
helped the company in becoming most successful in their approach in the business.

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References
Cañeque, F. C., & Hart, S. L. (Eds.). (2017). Base of the Pyramid 3.0: Sustainable
development through innovation and entrepreneurship. Routledge.
Drucker, P. (2014). Innovation and entrepreneurship. Routledge.
Edwards-Schachter, M., García-Granero, A., Sánchez-Barrioluengo, M., Quesada-Pineda, H.,
& Amara, N. (2015). Disentangling competences: Interrelationships on creativity,
innovation and entrepreneurship. Thinking Skills and Creativity, 16, 27-39.
Eftekhari, N., & Bogers, M. (2015). Open for entrepreneurship: how open innovation can
foster new venture creation. Creativity and Innovation Management, 24(4), 574-584.
Galindo, M. Á., & Méndez, M. T. (2014). Entrepreneurship, economic growth, and
innovation: Are feedback effects at work?. Journal of Business Research, 67(5), 825-
829.
Malecki, E. J., & Spigel, B. (2017). Innovation and entrepreneurship. Elgar companion to
innovation and knowledge creation, 625-637.
Naranjo-Valencia, J. C., Calderón-Hernández, G., Jiménez-Jiménez, D., & Sanz-Valle, R.
(2018). Entrepreneurship and Innovation: Evidence in Colombian SMEs.
In Handbook of Research on Intrapreneurship and Organizational Sustainability in
SMEs (pp. 294-316). IGI Global.
Sahut, J. M., & Peris-Ortiz, M. (2014). Small business, innovation, and
entrepreneurship. Small Business Economics, 42(4), 663-668.

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Wipo.int (2018). A Glowing Delivery. [online] Wipo.int. Available at:
http://www.wipo.int/ipadvantage/en/details.jsp?id=2690 [Accessed 3 Oct. 2018].
Zhou, J. (2015). The Oxford handbook of creativity, innovation, and entrepreneurship.
Oxford University Press.