Eagle Boys Pizza Case: Entrepreneurship, Innovation & Business Success

This report evaluates the Eagle Boys Pizza case study, focusing on entrepreneurship and innovation within the Australian market. It examines Tom Potter's entrepreneurial journey, highlighting his risk-taking approach and innovative marketing strategies like the 'pink glow' and two-tiered pizza boxes. The report identifies key theoretical concepts such as risk-bearing theory and the importance of marketing and branding. It further assesses Potter's entrepreneurial skills, knowledge, and qualities, emphasizing their contribution to the company's success. The analysis concludes that entrepreneurship and innovation are crucial for business success, alongside factors like people management, customer service, and financial stability. The report also acknowledges that the business was sold at the right time, indicating a well-managed and successful venture. Desklib provides access to similar case studies and resources for students.

BUSINESS REPORT

Executive summary
The existing report evaluates the case study of Eagle Boys Pizza, Australia. The further
evaluation centres around the subject line of the chosen organisation and the efforts made the
entrepreneur to expand its operations. The business issues have been tallied with suitable
frameworks for better evaluations. Moreover, the application of suitable issues in the current
context has been determined herein. Based on which a feasible conclusion would be derived.
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Table of Contents
Introduction..................................................................................................................................................4
Task 1 5
1.0 Identification of important theoretical concepts................................................................................5
1.1 Application of different theoretical concepts....................................................................................5
1.2 Contribution to business success.......................................................................................................5
Task 2 7
2.0 Knowledge, qualities and skills necessary for successful entrepreneurship......................................7
2.1Entrepreneurial knowledge, qualities and skills displayed in the case study.....................................7
2.2 Contribution to business success or failure.......................................................................................7
Task 3 8
3.0 The role of entrepreneurship and innovation.....................................................................................8
3.1 Contribution of entrepreneurship and innovation to business success..............................................8
3.2 Other factors to contribute to business success.................................................................................8
3.3 Different methods..............................................................................................................................8
Conclusion...................................................................................................................................................9
References:................................................................................................................................................10
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Introduction
Entrepreneurship and innovation with the passage of time are becoming significant in every area
of business. In the statement of McDaniel (2014), entrepreneurial start-ups boost up the regional
economy by recognising the latest scopes and forwarding resources to it. Well developed firms
tend to innovate their service and product lines with the purpose of differentiating their offerings
than that of its competitors (Kuratko, 2017). The existing report tends to evaluate the case study
of Eagle Boys Pizza, Australia. The further evaluation would revolve the subject line of the
chosen organisation and the efforts made the entrepreneur to expand its operations. The business
issues would be tallied with suitable frameworks for better evaluations. Moreover, the
application of suitable issues in the current context would also be determined herein. Based on
which a feasible conclusion would be derived.
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Task 1
1.0 Identification of important theoretical concepts
Entrepreneurship can be regarded as the framework that tallies with the issues discussed in the
provided case study. The case study effectively discussed the excellence and business mindset of
the boy, Tom Potter who was jobless at the age of 23 and started an apprenticeship as a baker at
Alice Springs and Adelaide. From the apprenticeship programs, he has managed to gain
thorough knowledge about the market and the food items consumers most like in Australia. He
used his learning experience and knowledge to open his first venture Eagle Boys Pizza and used
his excellence in terrific ways to gain wider acceptance in the market with his offerings. The
issue can be aligned to Risk Bearing theory, where the entrepreneur is open with the concept of
taking risks that would be necessary for the successful operation of a business (Eftekhari &
Bogers, 2015). Herein, Tom Potter has also taken the risk of starting up a new venture at such a
young age and with limited industry experience and knowledge.
1.1 Application of different theoretical concepts
Marketing and branding would be another issue suiting the essence of the provided case. It has
been identified that marketing and branding had been one of the strong points of the organisation
besides its product quality. The idea of ‘pink glow, where the prink links were kept in both the
interior and exterior walls of its stores for customers pool. Customers could very well relate with
the pink lights and used to visit the store and place orders. Moreover, the brand has consistently
introduced different marketing concept like delivering pizza in a two-tiered box, to keep the
pizzas warm for a considerate amount of time. This has been a cost-effective concept as well,
where the brand had managed to fit two different pizzas in one box and enjoyed 20% savings on
box expense as well.
1.2 Contribution to business success
Both the issues had tuned up beneficial for the company to run a successful operation in the
chosen market and to expand its reach amongst the potential consumers. The entrepreneur has
been adequately smart to already it's business models if required. He had been extremely abrupt
with the changes and managed to implement new methods overnight. Based on which the
branding and marketing efforts were designed that appeal to the population with more impact.
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A consistent alternation was made by the company to fit the changing trends of the market. For
example, with the rising degree of competition, the brand has started offering the complementary
for items like desserts, pasta, etc to retain its loyal consumers.
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Task 2
2.0 Knowledge, qualities and skills necessary for successful entrepreneurship
Entrepreneurs require strong and in-depth industry knowledge to start a venture and to operate in
the presence of several competitors. He needs to have optimistic traits and risk-taking attitude to
experiment with new methods to create a disruption in the market (Piperopoulos, 2016).
Entrepreneurs also require to have a ‘not to give up' attitude, especially when business incurs
with several uncertainties.
All these traits are present in Tom Potter, who had been efficient to manage its internal resources
to cope up with the sudden changes that can pool greater consumer based.
2.1Entrepreneurial knowledge, qualities and skills displayed in the case study
The skills, knowledge and qualities displayed throughout the provided case study were, proper
industry knowledge, sufficient marketing and branding familiarity, good persuasion skills, risk-
taking attitude and ability to change business model on the shorter timeframe (Wu & Huarng,
2015). The above qualities of Tom Potter had enabled Eagle Boys Pizza to be the second highest
operation in the Australian fast food market. Moreover, he is extremely flexible to change his
business model at any time period and incorporate the one the most suitably fit the existing
market trend.
2.2 Contribution to business success or failure
It has been recognised from the given case study that Eagle Boys Pizza had always maintained a
successful operation in the market with its diversified product lines. Therefore, the skills,
qualities and knowledge discussed in the above section of Tom Potter had generally contributed
the brand to attain all-time success. In every single activity, the entrepreneurial qualities and
skills were used well to avoid uncertain challenges and to stand one as the best in the market.
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Task 3
3.0 The role of entrepreneurship and innovation
Both entrepreneur and innovation act as the imperative function in today’s business environment.
Entrepreneurship is the fundamental aspect that creates or originates a business and implements
effective strategies for its survival (Maritz & Donovan, 2015). On the other hand, innovation has
become the most influential method in today’s environment that helps business to retain its
leading position. Both the factors tend to complement each other in a business scenario.
3.1 Contribution of entrepreneurship and innovation to business success
Both entrepreneur and innovation definitely considered as the most important aspects of a
business (Link, 2017). But these are not the only ultimate factors responsible to conduct every
business operations. Besides them, the factors like people management, human resources,
marketing, sales, finance, purchase, product handling, inventories, customer service, etc work
simultaneously to establish a successful business.
3.2 Other factors to contribute to business success
It has been discussed in the above section that the factors like human resources, product
handling, customer service, manufacturing, social responsibilities, marketing and financial also
make a severe contribution towards business success or failure (Karlsson & Warda, 2014). In a
business, all these factors need to work effectively and every department needs to handle each of
the responsibilities suitability to ensure a successful business operation and a productive
outcome.
3.3 Different methods
The methods and approaches adopted by the management of the business are ultimate to run its
lucrative operation. Ranging from imposing necessary marketing plans, or training franchises
about the legal terms to taking patent right on its intellectual properties and all unique policies,
the brand had effectively incorporated the necessary actions that can lead to success rather than
failure. Therefore, there could no different actions Tom Potter could have followed or applied in
his business to improve their position. It was already ranked amongst the top companies and the
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business was sold event at the right time to the right person, who was worthy enough to carry the
operation.
Conclusion
The conclusion had been derived from the above evaluation is that entrepreneurship and
innovation have become the most important factor in every business operation. The management
of the chosen brands has expertise in both the areas to successfully conduct its business
operations in the highly competitive market.
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References:
Eftekhari, N., & Bogers, M. (2015). Open for entrepreneurship: how open innovation can foster
new venture creation. Creativity and Innovation Management, 24(4), 574-584.
Karlsson, C., & Warda, P. (2014). Entrepreneurship and innovation networks. Small Business
Economics, 43(2), 393-398.
Kuratko, D. F. (2017). Corporate Entrepreneurship & Innovation: Today's Leadership
Challenge. The Wiley Handbook of Entrepreneurship, 293-311.
Link, A. N. (2017). Ideation, entrepreneurship, and innovation. Small Business
Economics, 48(2), 279-285.
Maritz, A., & Donovan, J. (2015). Entrepreneurship and innovation: Setting an agenda for
greater discipline contextualisation. Education+ Training, 57(1), 74-87.
McDaniel, B. A. (2014). Entrepreneurship and Innovation: An Economic Approach: An
Economic Approach. Routledge.
Piperopoulos, P. G. (2016). Entrepreneurship, innovation and business clusters. Routledge.
Wu, C. W., & Huarng, K. H. (2015). Global entrepreneurship and innovation in management.
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