EIM 601 Entrepreneurial Management: EasyWash Car Service Plan

This report presents a business plan for EasyWash, an online car wash service operating in the UAE. The primary objective of EasyWash is to establish itself as a leading car wash service provider in the UAE with a substantial market share by offering both interior and exterior car washing services through a user-friendly mobile application. The management team, led by Mr. X, comprises experienced managers in operations, sales, advertising, and customer satisfaction. Market analysis indicates a highly competitive market with significant potential due to the prevalence of luxury cars in the UAE. The financial projections estimate cumulative income growth from AED 80,535 in 2019 to AED 248,800 in 2021, with initial funding requirements of AED 1,000,000 and a projected return on investment within four years. The plan includes a detailed overview of the company's objectives, mission, vision, key personnel, marketing strategies, and financial forecasts, along with a SWOT and PESTLE analysis to assess the business environment and competitive landscape. The report concludes with a compensation and ownership plan, highlighting the owner's role and investment in the company's growth and development.

Running head: EASYWASH CAR SERVICE
EASYWASH CAR SERVICE
Name of the Student
Name of the University
Author Note

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Executive summary
The business environment is highly dynamic in nature but in a similar manner, it is quite
profitable if any new venture is able to gain an advantage of the opportunities that lie in the
external environment of the business. With respect to this, it can be stated that, in case a firm
aims to attain success in the long run, it would be required to engage and ensure that it takes up a
business idea which is unique in nature and has the ability to attract the large audience of
customers. Hence, the given report is based on the business idea of EasyWash. The Easy Wash is
an online application which operates in the UAE and will allow the different consumers to book
a car wash service from the convenience of their homes. By using this medium the customers
would be able to make the entire procedure convenience.
The report is based on the business plan of the Easy Wash and the components of the business
plan have been highlighted in the following section.
Objectives of the Easy Wash Firm
The primary objective of the Easy wash services can be stated to be to establish themselves in
the country of UAE and assist them to ensure that the firm is able to become one of the most
popular firms with a large market share.
Services being provided
The different services which the Easy Wash firm aims to provide is the car washing services.
The firm will be providing both interior and exterior car washing services which will then go a
long way in assisting the firm to meet the needs of the target audience.
Team talent and performance

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The management team will be hierarchical in nature which will then go a long way in ensuring
that, all the needs and objectives of the firm are met with and the organization is able to ensure
success.
Market potential and competitor analysis
After the market analysis was done, it could be largely understood that the firm is competing in a
highly competitive market which has a huge potential. There are large numbers of luxurious cars
as present in the UAE along with various car washing services. Hence, EasyWash will be
required to ensure that it is successfully able to attain a competitive edge in the market and
ensure success.
Financial results
The projected financial results are as follows:
Profit and Loss Analysis
2019 2020 2021
Cumulative income AED80,535 AED162,68
1
AED248,80
0
Balance sheet figures
Initial 2019 2020 2021
Total assets AED1,010,8
00
AED1,056,8
65
AED1,103,8
97
AED1,153,2
52
Total liabilities and equity AED1,002,2
50
AED1,002,2
95
AED1,002,3
87
AED1,002,5
30
 The funds required for the business are AED1000000.
 In addition to this, it is estimated that the firm would be able to receive its returns in a
period of 4 years which can be stated to be a considerable time span considering the
competition involved.

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Table of Contents
Background......................................................................................................................................4
The business.................................................................................................................................4
Objectives....................................................................................................................................4
Mission........................................................................................................................................5
Vision...........................................................................................................................................5
Key personnel..................................................................................................................................5
Management team and roles........................................................................................................5
Key Manager Synopsis................................................................................................................7
Operations........................................................................................................................................9
Marketing.......................................................................................................................................11
Market history............................................................................................................................11
Competition...............................................................................................................................13
Market Share:.............................................................................................................................13
Pricing:.......................................................................................................................................14
Sales Plan:..................................................................................................................................14
Advertising................................................................................................................................15
Financial Plan................................................................................................................................16
Assumptions..............................................................................................................................16
Projected Balance sheet.............................................................................................................16
Projected Profit and Loss Statement..........................................................................................18
Break-even analysis...................................................................................................................19
Funds needed:............................................................................................................................20
References and Bibliography.........................................................................................................22
Appendix........................................................................................................................................25
Pestle Analysis of the Car Washing Application.......................................................................25
SWOT........................................................................................................................................25

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Background
The business
The name of the business will be Easy Wash and the company will be providing the
customers with three different types of services. These services can be described as exterior car
washing, interior cleaning and detailing. The firm will be based in an application whereby the
customer will request a car clean-up service to the firm and then the firm will send their
executives to the place of the consumer and get the service done. The company will have certain
competitors as present in the market but the main point of differentiation for the firm will be that
the organization will allow good quality service to the different customers and ensure that the
best services are provided to the different employees. In addition to this, the best employees will
be employed for the purpose of the job as it will improve the overall quality of the service and
ensure that the firm is able to build a brand image for itself. At present the company has aimed
to start its operations in the United Arab Emirates. Good quality service will be required to be
provided because, most of the cars as present in the country are belonging to the luxury segment
and with respect to this, the firm aims to ensure that, it is able to provide good quality services to
this group and engage in a long term relationship with them.
Objectives
The overall objectives of the business can be stated to be as follows:
 To be viewed as a premium car wash and detailed service company and becoming the number one
company by 2021.
 To maintain a high profit margin of 20% annually.
 To ensure that they bring about a good brand name for the company
 To expand in to five other countries as well in five years
 To ensure that the company is able to ensure that it gains a larger market in the coming years and takeover
at least 70% of the market in 5 years.

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Mission
The primary mission of the firm can be stated to be as follows:
 To provide good quality washing to the different consumers for luxurious cars as well.
 To ensure that environmental friendly products are used for the firm.
 To ensure that a good customer service base is maintained.
Vision
The vision of the company is to have a sturdy growth rate for itself and to expand the
operations of the firm in different countries as well.
Key personnel
The management forms an integral part of the firm and with respect to this, it becomes
considerably important for any firm to have a well-defined key personnel plan in place in order
to ensure that, the different members are successfully able to gain success in the long run. Hence,
the given section will highlight the management team who will be in place and this will be
followed by the roles and other skills which are required by the different members in place.
Management team and roles
The management team comprises of the following:
 Mr. A ( Manager Operations)
 Mr. B (Manager Sales)
 Mr. C (Manager Advertisement)
 Mr. D (Manager Customer satisfaction)
These given members of the management team will be working under Mr. X who is the
chairperson of the team. These managers have been hired for the organization and will be
required to ensure that they are successfully able to attain the overall objectives of the firm and

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ensure that the different managers are successfully able to engage in the performance of their
duties and that all the operations of the company are able to carry on smoothly.
Important skills of the members
All the managers as present in the organization need to have certain skills which would
allow them to perform well and will see to it that, the different objectives which are to be
achieved by firm at large (Brewster, Chung and Sparrow 2016). The different skills as possessed
by the different managers are as follows:
Communication
The different managers possess the right kind of skills with respect to which it can be
mentioned that, the communication skills can be stated to be the most appropriate skills as
possessed by the different members of the firm. With respect to this, it can also be mentioned
once the different members will be good at communicating with one another then they will be
able to gain a larger audience of the customers and this will successfully bring in more customers
for the business and result in a larger revenue.
Analytics
The managers are also required to possess adequate analytical skills. This is because, the
analytical skills form a crucial part of the firm with respect to the fact that, the analytical skills
will help a business to estimate the demands for the business in the future and that, it assists in
ensuring the right kind of market an organization can have for its different customers.
People skills
Another crucial skills which is required to be possessed by the different managers can be
stated to be the people skills. Using these skills, the different members as present in the
organization will be easily able to interact with one another and will also be able to ensure that

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they are able to gain more customers for the organization and in addition to this, they will also be
able to ensure that, they can treat their employees well which would then allow the firm to
perform well.
Management
In addition to this, it also stands the duties of the different managers to ensure that they
are successfully able to manage the different employees, operations as well as the different
aspects of the organization in the right manner as it will go a long way in assisting the different
members of the firm to ensure that they are successful in engaging in the operations and attain a
long term success for the overall purpose of the firm (Barton 2016).
Key Manager Synopsis
Duties and Responsibilities
The different duties as well as the responsibilities of the different managers in the
organization can be defined as follows:
 To work in the favor of the organization
 To ensure that the company is successfully able to engage in the achievement of its
different objectives
 To ensure that all employees of an organization are able to work with respect to the
overall objectives of the firm.
 To be faithful to the organization and to ensure that they are able to maintain the
customer data which is present.
Career highlights
The career highlights of the different managers can be stated to be as follows:

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All the managers who have been hired in the organization have a prior experience of
working in the similar industry. They have been provided with alluring salaries and this can be
considered to be the primary reason why these employees have been hired as the senior
managers of the organization (Watson and McGowan 2018). Moreover, having the years of
experience will assist the different employees in gaining long term experience from these
individuals and in a similar manner, the entire organization will benefit from this experience and
the overall goals and objectives of the organization will be successfully attained under the skilful
guidance of the different managers.
Additionally, using this experience of the different managers, the organization can be
used to overcome the weaknesses of the different members of the firm. In addition to this, it also
needs to be understood that the firm would be required to provide training to the different
employees as well in order to ensure that the firm is able to perform considerably well.
Compensation & Ownership
The compensation and ownership plan of the firm are as follows:
PERSONNEL PLAN
YEAR 1 YEAR 2 YEAR 3
Owner AED28,000 AED40,000 AED50,000
Car Washers AED40,240 AED53,312 AED61,174
Admin/Sales AED23,440 AED25,000 AED32,000
TOTAL PEOPLE 10 15 20
Total Payroll AED91,680 AED118,312 AED143,174

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Board members and development along with investments.
There is only one owner as present in the organization and that owner can be taken to be
the sole head of the firm (Wright 2018). The entire funding of the company will come from the
owner himself. This will assist him to ensure that, there is no interference of any other member
in the decision making of the firm and the decisions are taken in a fast manner.
Operations
The operations are considered to be an effective part of the organization and with respect
to this, it has to be mentioned that, all the firms are required to carry out the operations
successfully and with respect to this, the following forms the important components of the
business of Easy Wash:
1. Location: The location of the business can be stated to be in the United Arab Emirates. With
respect to this, it can also be mentioned that, the organization would be targeting the UAE as its
first firm location. It will be slowly expanding to the other locations as present in the country and
later on expand to other countries whereby it will be providing similar services to the different
car owners and ensure that it is able to work upon its brand name . At present as most of the cars
as present with the different owners are premium brands, the company will be providing
premium services to the different consumers.
2. Costing and control: The costing of the company will be primarily based on the value based
costing. In the value based costing procedure, the organization tends to price the product as per
the consumer perception and also ensures that it is successfully able to engage in a long term
relationship with the different clients as present (Ross and Byrd 2015). The costing of the
services will also ensure that the firm is able to cover its different costs of the product as present

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and also able to keep a considerable share of its profit margin. In addition to this, the control of
the costs are done by costing control measures with respect to which estimates and projections of
the future sales are made on a monthly basis and their impact on costs and labour required is also
estimated.
3. Sources of Supply: The main supplies which are required in the particular business can be
stated to be the supplies for the equipment’s being used for the car washings, the soaps being
used, the other equipment’s being used and similar sources of tools and related products being
used to wash the cars. All the supplies will come from ABC Producers. The firm offers a
discount of 60% on the MRP and with respect to this, purchasing the products from these sources
can be considered to be a right choice for the firm at large. Moreover, in order to engage in long
term success the firm needs to ensure that, the company is required to make the purchases from
sources offering a larger share of discount. The supplies come to the firm on a monthly basis as
per the estimates which are carried out by the organization.
4. Facilities and Equipment’s: As the company makes use of both the internal car cleaning
facility as well as the external car cleaning and washing facility, the company is required to
ensure that, it uses the appropriate facilities to proceed with the same (De Mooij 2018).
Moreover, as the company has a pre-set office for itself it ensures that it sets up adequate office
facilities for the different operations of the firm which includes, stationery, computers, phone
connections, food items and other basic amenities for the different employees to carry out the
different operations of the firm. The main equipment’s which will be required by the
organization can be stated to be the High powered water pumps, two industrial vacuum cleaners,
computer terminals, cash register and others. In addition to this the firm will also require wipers
and other such aspects so as to ensure that the entire service provided is of very high quality.

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Although it was planned that the service being provided to the customers will be in the form of a
quick stop automobile service ship which would be set up and through this the vehicles can be
moved quickly through the particular premises however, this facility does not have the necessary
facilities to ensure that the car wash facility can be provide in detail.
5. Procedure: The entire procedure of booking which will be made in the form of the
application will be done with the help of an application. The customer will be required to book
the service of either an entire clean up or an internal car clean-up(McKeever 2018). In this
manner, the customer will be provided with a choice of either paying for the service well in
advance or they can pay for the service after the cleaning has been done. As per the service, the
customer shall the provide ratings to the service accordingly.
6. Labour costs: The labour costs of the firm can be stated to be dealt with on hourly basis. This
means that, the organization aims to hire both fixed labourers as well as the contractual labour
which will be hired on an hourly basis. In this manner, the organization will be able to maintain
their costs.
Marketing
The marketing can be considered to be an integral part of the organization and with
respect to this, it becomes considerably crucial for any business to ensure that, the firm is able to
abide by the different requisites of marketing and take a considerable initiative in a similar
manner (Armstrong et al. 2015). Hence, this section will concentrate on the segmentation of the
market and the manner in which the different customers can be served.
Market history
The Car wash business has been a relatively popular business which has been successful
in UAE because of the presence of the different luxurious cars present in the region. In addition