Entrepreneurship Module: E-Cigarettes Market Analysis and Report

This report provides an analysis of the e-cigarettes market, focusing on entrepreneurial opportunities within the sector. It begins by highlighting the market's growth potential and its significance for business ventures. The report examines the market size, segmented by regions such as Asia-Pacific, America, and Europe, and references historical market share data. A macro analysis, including a PEST (Political, Economic, Social, and Technological) analysis, is conducted to understand the factors influencing the demand for e-cigarettes. The political aspect addresses the health and safety considerations, while the economic factor considers pricing and flavor costs. The social factor explores consumer perceptions and adoption of the technology, and the technological aspects focus on the effectiveness and reduced harm compared to traditional cigarettes. The report also discusses current trends, such as tobacco manufacturers entering the e-cigarette market, and the importance of catering to customer preferences, including different flavors and nicotine usage. The conclusion emphasizes the importance of targeting the nicotine market and utilizing resources effectively to ensure product success.

Entrepreneurial Opportunity

INTRODUCTION
Entrepreneurial opportunity is required for understanding the scope and future of an
entrepreneurial scenario across the globe. This assessment is based on finding the specific market
for the use of e-cigarettes in the user. It will analyze the market size and growth for the e-
cigarettes
Overview - Now a days, e-cigarettes is considered as the removal of cigarettes, for this,
there is a requirement of the clear and accurate understanding of the market growth and future of
this product for the entrepreneurial purpose. For starting the venture, it is required to find the
know the actual need of the customer or in simple words, be customer centric. There are various
things which needs to be discussed of the products are as follow:
Market growth - Market growth opportunity for the e-cigarettes is huge, as it is not
harmful for the human being. There is a full and fine opportunity for the business to attract
maximum number of customers.
Market size - There are various regions for the business of e-cigarettes such as Asia
pacific, America, Europe etc. In 2015, its market share was 27 percent, now its hold the 61
percent of the current market share.
Macro analysis - The electronic cigarettes market is segmented on the basis of the
product type, flavor, distribution channel and region etc.
PEST analysis - This analysis will help in understanding and acknowledging the macro which
will affect the demand for the electronic cigarettes.
Political - This factor will affect the demand of the electronic cigarettes. As the it belongs
to the safe to the human being health. It deals with the human aspect and well-being. Hence the
political factor is important to be discussed.
Economic - Economic factor has substantial role in deciding the price of the electronic
cigarettes and its flavor prices.
Social - Social factor will influence the perception of the consumers regarding the use
and adoption of this technology of electronic cigarettes.
Technology - These factors will predicts what makes the electronic cigarettes to be more
effective and less harmful as compared to the normal cigarettes.
Electronic cigarettes market grown from 2015 to 2017 by 25 percent, which is consider
as the huge response from the user. Venture has the potential for the market of e-cigarettes. It is
most important to influence the customer to use the e-cigarettes for their health.
Current trends - Trends is that tobacco manufacturers are attracted towards this idea of the e-
cigarettes to save their cost and increase their profitability. This product has the potential to
attract the customer or user to their best. It is an opportunity for the venture to flow the current
trends and wants from e-cigarettes such as the different types of flavor, usage of the nicotine etc.

Lastly, it is concluded that nicotine is the target market for the venture. It is significant to
utilize the resources for the success of the product.
Figure 1e=Cigarettes market by 2013-2023