This report examines Energy Boost Company, an enterprise focused on providing herbal and organic energy drinks. The report begins with the motivation behind the company's establishment, highlighting the increasing health consciousness of consumers, especially within the Chinese market. It details the process of generating innovative ideas, emphasizing market analysis and understanding consumer needs. A feasibility study is conducted, analyzing the potential for attracting and retaining customers in the Chinese market. The report describes the product offerings, emphasizing the use of healthy and pure ingredients. It also identifies potential market opportunities, including the use of social media and web advertising. The attractiveness of the industry is discussed, highlighting the demand for health-related products. The report concludes with the vision for the business, aiming to offer quality and healthy products to meet customer needs. References to relevant academic sources are provided.
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