Factors Motivating Entrepreneurship: A Case Study on Jessica Alba

This report delves into the factors that drive individuals to become successful entrepreneurs, using Jessica Alba as a prominent case study. It begins with an introduction to entrepreneurship and then explores Alba's background as a businesswoman and actress. The main body of the report examines various motivational factors, including psychological, sociological, economic, and personal growth factors that contributed to Alba's success with The Honest Company. The psychological factors include mindset and ability to see business opportunities. Sociological factors such as societal respect and fulfilling societal needs are also discussed. Economic factors such as earning profit are explored, and the role of personal growth in entrepreneurial ventures. The report concludes by highlighting the significance of innovative business ideas and market research for entrepreneurial success and provides a comprehensive analysis of Alba's entrepreneurial journey, emphasizing the importance of self-motivation and adaptability in the face of challenges. The report underscores the key factors that contribute to entrepreneurial success.

ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background of Entrepreneur........................................................................................................3
Motivation Factors.......................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Entrepreneurship is basically a quality which is always existing in an entrepreneur. When
a person sees business opportunity in any market segment, then it will start an enterprise to gain
huge profit in the selected market segment. There are all entrepreneurs not works for earning
only profit, because many of entrepreneur many times works in social welfare as well. There is
self-motivation is very highly required in person to become an entrepreneur. This is report
mainly discusses those factors which always motivate to a person to become a successful
entrepreneur. Currently Jessica Alba is one of the best examples of successful entrepreneurs.
Jessica is basically an American businesswoman and actress. This 39-year-old businesswoman
was also faced many challenges in its initial time period of entrepreneurship. But with support of
self-motivation abilities, she has properly resolved different phases of entrepreneurship.
MAIN BODY
Background of Entrepreneur
Jessica Alba is an American businesswoman/entrepreneur and actress. Her cinema’s
careers have also too good, because currently she is part of many super-hit films and television
show. For example; her 2005’s Fantastic Four, 2007’s Good Luck Chuck and 2010’s valentine’s
day has played well on the box office (Alkire and et.al., 2019). She was collaborated also with
popular American singer Taylor Swift in 2015’s famous music video ‘Bad Blood’. These all
factors have only based on her cinema career. On the other side, she is very successful in its
entrepreneurship as well. Currently Jessica Alba is the founder and chairperson of popular
American company of consumer goods called ‘The Honest Company’. Currently many new
entrepreneurs in all around the world are following Jessica Alba for learning different creative
ways to become a successful entrepreneur. Jessica Alba’s The Honest Company mainly offers
household and baby personal products in the market. Currently this company has very large
customer base within the American consumer goods industry. There are Jessica Alba is really
highly motivated person in her personal life. She always tries to remove such all factors from her
life which can affect her self-motivation aspect negatively. This is the main reason that, she is
very successful entrepreneur in the current date.

Motivation Factors
Currently there are various factors exists in any person’s personal life which motivate it
for becoming successful entrepreneur (Katekhaye, Meyer and Magda, 2019). These all factors
exist in the personal life Jessica Alba’s personal life as well. There is self-motivation is too
necessary for a person to achieve some decided targets in decided time period. Some major
factors which has motivated to Jessica Alba has been discussed below;
Psychological factor
Psychological is the first factor which can motivate to a person for achieve something in
its life. In this situation, this factors have motivated to Jessica Alba also to become a successful
entrepreneur. This factor is completely based on mind-set and mentality of a person. Jessica Alba
is a business minded woman who has capabilities to see business opportunity in the market. For
example; in 2011 she was realised that, she can start an enterprise also with its acting career, then
she started The Honest Company in the same year. With own extra-ordinary entrepreneurship
techniques and tactics, she was succeeded in boosting her enterprise in the American consumer
goods industry. She was faced many challenges, problems and difficulties when she entered in
the market. Reason is, there was already very high competition in the American consumer goods
industry (Upa, Santoso and Soeindra, 2018). But she always made motivated itself for proper
dealing with such high market competition. In Jessica’s one interview she said that, I am not
afraid from business uncertainties, because uncertainty aspect is very common within any
business or venture. I always lie to prepared myself to systematically deal with business
uncertainties.
Basically, this is the main attribute of Jessica which currently made her a successful
entrepreneur. In her acting career also Jessica put its huge efforts for becoming a famous actress.
Now many people are fans Jessica Alba in all around the world just because of her extra-ordinary
acting skills. According to Jessica Alba, a person always faces many aspects in its personal life
which can highly demotivate it. In this situation, everyone should try to remove such aspects
from personal life which can negatively affect them. It is very necessary for always being highly
motivated in daily actives or operations. According to man exerts, then are positive attitude and
mind-set is very necessary to gain positive results in person life. Jessica Alba has very posoti9ve
attitude. For example; some she faces some unfavourable situations within her company’s

operations, in which she not gets upset while facing such situation. Reason is, these unfavourable
satiations always give opportunity to an entrepreneur and a businessman for learning something
new things (Tentama and et.al., 2016). That’s why each new entrepreneurs and businessmen
should maintain positive attitude in each situation of business, because positive attitude always
motivates to a person for gaining high success in the market.
Sociological factor
Sociological is another factor which always highly motivate to people for fulling their
basic needs. According to the Maslow’s motivation theory, this is the first sociological needs are
basically prime needs of people. For example; food, water, air, belongings, family, dignity etc.
are some prime needs for a person which can highly motivate it. In this situation, sociological
factor also has motivated to Jessica Alba. Currently each person wants some respect the society,
in which society is also a big aspect of sociological factor. By running The Honest Company,
Jessica Alba gained very high respect and goodwill in the market. People are really like her
because of her excellent business mind. When was seen businesses opportunity in the market,
then that opportunity was motivated her for opening a new enterprise called The Honest
Company. When she launched her enterprise in the market, on that time she was no need to
invest high fund for promoting her new enterprise in the market, because people was already
known Jessica for her movies (Minola, Criaco and Obschonka, 2016). She had great image in the
market before opening The Honest Company as well, so when she launched her venture, then
people within society easily known that The Honest Company is founded by Jessica Alba.
Before launching enterprise in America, Jessica’s existing high reputation in the society were
motivated her for opening a new enterprise.
Currently each entrepreneur wants to become a successful entrepreneur, because when an
entrepreneur gains high success, then that success aspect increases its levels of dignity. Currently
people within society always give respect to those people who has successful in their respective
careers. Nowadays, Jessica Alba has gained very high reputation in society, because she is
believing in providing quality products to customers. That’s why most people within America
and Canada are very satisfied with consumer goods of her The Honest Company. Before
launching he consumer goods company in the market, she analysed sociological factor of
American consumer goods industry for understanding actual expectations of people from this

industry. Finally, she realised that most people within the America people are ready to pay any
cost for buying quality goods. In this situation, this factor of society had motivated her for
opening that enterprise which can provide the best quality consumer goods in the market. This
type of social factors always give opportunity to a person for becoming a successful entrepreneur
by fulfilling actual needs of people within society (Block and Landgraf, 2016). When a person
realis that something missing in the market which people are highly want to buy, then this factor
motivates it for developing such products and services which people are really want to buy. For
example; American consumer goods industry motivate Jessica Alba for producing quality
products and services, because most people within the America ready to pay any cost for buying
quality products.
Economic factor
Economic factor is another major factor which motivate a person for becoming a
successful entrepreneur. Currently each person in want to earn huge money or profit in the
market. in this situation, this factor influence to a person for opening an enterprise which can
provide can improve its own economic conditions. Economic factor also had motivated Jessica
Alba for becoming an entrepreneur. She was already a successful person before starting her The
Honest Company in 2011, because she was continuously working in her acting career from her
childhood. But while her acting career, she realised that there is great opportunity to her for
starting a new venture in the American consumer goods industry. At the end she was
implemented her decision of starting an in its home country the United States (Fischer, Mauer
and Brettel, 2018). before launching het company, she was completed the full market research
for properly understand actual demand of customers in market. With the support of market
research, she was able to know that most people within America like to consume quality product.
These people ready to pay any cost for buying quality products and services. So, this factor of
market motivated her for launching a new consumer goods company.
Of course, earning favourable profit is the main aim of Jessica Alba by providing quality
consumer goods products. After few year of company launching, Jessica realised that, it can
increase per year revenue of The Honest Company by expanding its business operations (Wei
and Jiajia, 2019). The finally, she chosen Canada for expanding its business operation. At the
result, now it has large customer base in the Canada’s consumer goods industry as well.

Basically, there are earning high profit through providing quality product factor was highly
motivated to Jessica Alba for becoming a successful entrepreneur also with the career of acting.
That’s why everyone should learn from Jessica alba that who to identify those factors in the
market which can highly motivated us to become an entrepreneur. According to Jessica Alba,
only those people can become very successful entrepreneurs which innovate a product or service
according to market demand. That’s every entrepreneur should highly consider this fact that
strong market research abilities are highly required to become a successful entrepreneur. Reason
is, when a person has string market abilities, then it can easily understand actual demand of
people within market (Sheng and Poon, 2019). There is economic factor motivate to people for
earn effective profit in the selected market segment by starting a new enterprise. In situation,
when that person starts an enterprise to earn profit, then it will indirectly become entrepreneur as
well.
Personal growth factor
Personal growth factor can easily motivate to a person for becoming an entrepreneur. For
example; a person wants to grow itself by living standard wise, then it prepares a plan for
launching a new enterprise in the market. At the end, that person can easily earn an effective
profit by launching its enterprise in the selected market segment. There are launching a new
enterprise is not easy task for a person, because there is proper knowledge of business strategies
is highly required to systematically launch an enterprise in the market. Jessica Alba also was
affected through personal growth factor before launching The Honest Company. Basically this
factor was motivated her for launching an enterprise within the American consumer goods
industry (Salhi, 2018). Now she has highly succeeded in growing herself by coming an
entrepreneur. There are entrepreneurship gives great opportunity to a person grow itself in the
market. That’s why people highly need to consider those factors which can motivate them for
becoming a successful entrepreneur.
CONCLUSION
It can be concluded that there are different factors plays excellent role to a person for
becoming a successful entrepreneur. There is entrepreneurship has completely depended on an
innovative business idea which still not has used by any company or business in the market.

When a person There are Jessica Alba is the best example of successful entrepreneur. She has
succeeded in running an enterprise on the progressive path. That’s existing entrepreneurs in
market should learn from Jessica Alba about how to become a successful entrepreneur. Still there
are many factors existing in the market which can give opportunity to a person for becoming an
entrepreneur. In this situation, every person should consider those all factors which can motivate
them to become successful entrepreneur.

REFERENCES
Books & Journals
Alkire, L., and et.al., 2019. Transformative service research, service design, and social
entrepreneurship. Journal of Service Management.
Block, J. H. and Landgraf, A., 2016. Transition from part-time entrepreneurship to full-time
entrepreneurship: the role of financial and non-financial motives. International
entrepreneurship and management journal. 12(1). pp.259-282.
Fischer, D., Mauer, R. and Brettel, M., 2018. Regulatory focus theory and sustainable
entrepreneurship. International Journal of Entrepreneurial Behavior & Research.
Katekhaye, D., Meyer, N. and Magda, R., 2019. Entrepreneurial core motivation as a success
factor for rural entrepreneurship in Western India. Polish Journal of Management
Studies. 19.
Minola, T., Criaco, G. and Obschonka, M., 2016. Age, culture, and self-employment
motivation. Small Business Economics. 46(2). pp.187-213.
Salhi, B., 2018. Impact of personal motivation on the intention and behaviour of social
entrepreneurs. Journal of Entrepreneurship Education.
Sheng, C. and Poon, F., 2019. An Entrepreneurship Research in Singapore: Basic Psychological
Needs and Motivation. International Journal of Business. 6(2). pp.87-98.
Tentama, F., and et.al., 2016. Recycling waste of rice husk to improve entrepreneurship
motivation. International Journal of Public Health Science (IJPHS). 5(1). pp.75-83.
Upa, V. A., Santoso, W. and Soeindra, V., 2018. Financial Literacy and Entrepreneurship
Motivation Among Micro, Small, and Medium Enterprises From Gender Perspective.
In International Conference on Emerging Media, and Social Science. European
Alliance for Innovation. (EAI).
Wei, F. and Jiajia, L., 2019. Entrepreneurship and Industrial Upgrading: A Study Based on the
Original Motivation of Economic Growth. Foreign Economics & Management. 41(06).
pp.29-42.