Entrepreneurship and Enterprise: Active Booster Feasibility Analysis

This report assesses the feasibility of 'Active Booster,' a business concept centered on diet and healthy food products. It outlines the motivation behind the business idea, detailing how it addresses the need for convenient and energy-boosting dietary options. The report explores the process of generating the business idea, including focus groups, brainstorming, online research, and mind mapping. A feasibility study, incorporating STP (Segmentation, Targeting, Positioning) analysis, evaluates the market demand for health-conscious products. The report also describes the products and services offered, targeting young consumers interested in maintaining a healthy lifestyle. Potential market opportunities are identified using PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) and the 7 P's of the Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical evidence). Porter’s Five Forces framework is used to assess the attractiveness of the industry. The vision for 'Active Booster' is to maintain values and effective leadership in the diet product market. The report concludes that entrepreneurship is crucial for starting new businesses, emphasizing the importance of innovation and strategic management.

Enterprise and
Entrepreneurship

Table of content
 Introduction
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the products or services to be offered
 Potential market opportunities
 Attractiveness of this industry
 Vision for your business
 Conclusion
 Reference

Introduction
Enterprise is termed as the identification of new managerial opportunities and
competitive benefits in respect to accomplish the aims of making the profitability.
Entrepreneur is the person who begins management with having creative and fresh
ideas and take several sections to maintain their business activities.

Motivation for choice of business
 Concept of business - Active booster management is deals with diet and healthy food
and offers their products and services to their consumers.
 Solving a problem - Management presents diet food will low fats and it resolves the
issues of consumers by enhancing their energy, concentration and strength.

The process you went through to generate
this business idea
As there are several sources that supports the entrepreneur to
produce creative and unique business thoughts that is
effectively sustainable in field of business environment.
 Focus groups
 Brainstorming
 Online research
 Mind mapping

Feasibility studies conducted
The idea of starting business by promoting the goods of diet
conscious products to their consumers. As there is high demand
of products that involves goods that boost the energy in market
because of increasing the diet and health conscious products.
STP
 Segmentation
 Targeting
 Positioning

Details of the products or services to be
offered
 Product or facilities of Active booster - The management of Active booster offers diet and
healthy products that will help them in maintaining their health.
 Demographic of product - Active booster target consumers who are young and teenagers who
are dealing with their career lifestyle

Potential market opportunities
Opportunities of management – Opportunities are
termed as the section of diverse favourable
conditions that create requirements, demands of
innovative goods, facilities and management in the
field of market. Active booster accomplish the
opportunities by present innovative goods on time
with suitable packaging for consumers.

Continue…
PESTLE analysis
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

Continue…
7 P’s Marketing Mix
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence

Attractiveness of this industry
Porter’s 5 forces
 Rivalry within industry
 Bargaining power of buyers
 Bargaining power of suppliers
 Threat of new entrants
 Threat of substitute products

Vision for your business
Vision of Active boosters is to maintaining the values and managing an effective
leadership positioning in diet product market by offering effective facilities to their
consumers.