This report assesses the feasibility of 'Active Booster,' a business concept centered on diet and healthy food products. It outlines the motivation behind the business idea, detailing how it addresses the need for convenient and energy-boosting dietary options. The report explores the process of generating the business idea, including focus groups, brainstorming, online research, and mind mapping. A feasibility study, incorporating STP (Segmentation, Targeting, Positioning) analysis, evaluates the market demand for health-conscious products. The report also describes the products and services offered, targeting young consumers interested in maintaining a healthy lifestyle. Potential market opportunities are identified using PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) and the 7 P's of the Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical evidence). Porter’s Five Forces framework is used to assess the attractiveness of the industry. The vision for 'Active Booster' is to maintain values and effective leadership in the diet product market. The report concludes that entrepreneurship is crucial for starting new businesses, emphasizing the importance of innovation and strategic management.