Food Blogging Pitch: An Entrepreneurial Venture Project

This document presents a comprehensive food blogging pitch, outlining a business plan for a food-focused blog. The pitch addresses key questions such as the blog's unique selling points, market need, target audience, and marketing strategies. The student emphasizes the blog's potential to attract investors by leveraging SEO, video recipes, and social media marketing. The pitch includes a competitive analysis, business model (Google AdSense, affiliate marketing), and core technologies. References from academic journals and articles are provided to support the business idea and strategy. The blog aims to provide a platform for various cuisines and recipes, targeting a young demographic interested in travel and diverse culinary experiences.

Food Blogging
Subtitle

Phase 1: Pitch
• Blogging is a kind of
webpage that help in
providing several
information on a
particular topic. This
blog is based on food
and different dishes

What makes your idea interesting?
• This idea has been
an interesting one as
eating food and
delicious dishes have
been common among
human beings.
• There are a huge
population who are
fond of eating
several; types of food
and dishes.

Contd..
• This blog will
consist
information
of several
types of
delicious
dishes and
food. The
recipes will
be provided
over the
blog.

Why would an investor choose your idea, and not
any of the thousands of others out there?
• This blog will be uploaded over the internet and reach
up to maximum number of people with the help of
proper Search Engine Optimization (SEO).
• Investors would be agreed to invest in this idea as the
market of this idea is very huge and probability of
success has been high.

Contd..
• The blog will
contain video of
each recipe about
its preparation
techniques.
Therefore, this
blog will be
different from
other food blogs
as many of them
do not provide
preparation video
of dishes.

What makes you think the market
needs
• The need of delicious food has been always high in the market.
• There has been deficiency of recipes for various customers in the
market. This blog will help in providing several types of cuisines over
the blog.

Who is your audience?
• The need of delicious food has been always high in
the market.
• There has been deficiency of recipes for various
customers in the market.
• This blog will help in providing several types of
cuisines over the blog.

How will your audience hear about your product?
• The target audience of the
blog will be young age
people ranging from
20years to 40 years people.
• This age group people have
been fond of travelling and
eating delicious food of
various cuisines.
• There will be advertisement
provided over different
social media about our blog
so that maximum number of
people can know about this
blog.
• Social media marketing

Reaching to people
• There will be advertisement
provided over different
social media about our blog
so that maximum number
of people can know about
this blog.
• Social media marketing has
been the best platform for
marketing digital content to
young generation people as
they are active over
different social media
platform.

Competition
• www.100daysofrealfood.com
• www.agirldefloured.com
• www.allergyfreedelights.com/
• www.appforhealth.com/
• www.anutritionisteats.com
• www.aroundtheplate.org
• www.balancedbites.com
• www.bentolunch.net
• www.chewthefacts.com
• www.chocolate-broccoli.com

Business model
• Google AdSense
• Affiliate marketing
• brand recognition
• Email List

Core Technologies
• Blogspot.com
• Web 2.0
• Caching
• EasyRecipe

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