ICT Food Blog Pitch: Entrepreneurship Report for Semester Task

This report presents an innovative ICT-based food blogging idea pitched for an entrepreneurship assignment. The blog focuses on providing diverse recipes with high-quality images and videos, targeting young adults aged 20-40 who enjoy food and travel. The report details the market need for such a blog, highlighting the importance of SEO and social media marketing to reach the target audience. It also differentiates the proposed blog from existing ones by including video recipes and selling recipe e-books. The business model includes Google AdSense, affiliate marketing, and potential brand partnerships. The report also addresses competition, early user feedback, and core technologies required for blog creation, such as Blogspot.com and Web 2.0 tools, aiming to provide a comprehensive plan for launching a successful food blog.

Running head: ICT IDEAS- BLOGGING
ICT ideas- Blogging
Name of the Student
Name of the University

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Table of Contents
Phase 1: Pitch...................................................................................................................................3
Phase 2: Plan....................................................................................................................................4
References........................................................................................................................................9

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ICT IDEAS- BLOGGING
Phase 1: Pitch
Information and Communication Technologies (ICTs) have been rapidly changing
several aspects of human behaviors in technical confirmation access. There have been various
applications and uses of ICT in several fields including education, healthcare, Web2.0 and
several other industries (Lopez 2016). This report has focused on a new application of ICT in the
internet world named as “Blogging”. Blogging is a kind of webpage that help in providing
several information on a particular topic. This blog is based on food and different dishes.
Targetting Audience
This idea has been an interesting one as eating food and delicious dishes have been
common among human beings. There are a huge population who are fond of eating several types
of food and dishes. This blog will consist information of several types of delicious dishes and
food. The recipes will be provided over the blog. This blog will be uploaded over the internet
and reach up to maximum number of people with the help of proper Search Engine Optimization
(SEO) (Hegde 2014). A proper SEO will help in showing link of our food blog on the top of the
Google search results. This will help in increasing the popularity of the food blog among
customers. The reviews of the customers over the food blog will help in analyzing the food blog
properly by the customers. Therefore, the food blog will provide quality content about food
dishes and recipes. Various satisfied customers will help in providing recommendations to their
friends and family members.
Investors Investment
Investors would be agreed to invest in this idea as the market of this idea is very huge and
probability of success has been high. Online food blogging has been easily reachable to the

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customers through various media including Television, Facebook, Instagram, Internet and Web
2.0. The food blogging idea has been better than other ICT applications including automobile
applications as there have been more customers who are fond of food than that of cars and other
automobile vehicles. There will be more customer base and traffic for food blogging rather than
that of other ICT applications.
Different from other food blogs
The blog will contain video of each recipe about its preparation techniques. Therefore,
this blog will be different from other food blogs as many of them do not provide preparation
video of dishes. The blog will sell e-books of recipes by providing selling links on the blog. All
other food blogs are not looking forward to sell any recipe e-book to users. Therefore, this food
blog will be different from other food blogs in the market. The design of blog has been unique
from ither food blogs. The use of ICT tools including WEB 2.0 has been used in this blog.
Reaching to People
The need of delicious food has been always high in the market. There has been deficiency
of recipes for various customers in the market. This blog will help in providing several types of
cuisines over the blog. The target audience of the blog will be young age people ranging from
20years to 40 years people. This age group people have been fond of travelling and eating
delicious food of various cuisines (Véron 2016). There will be advertisement provided over
different social media about our blog so that maximum number of people can know about this
blog. Social media marketing has been the best platform for marketing digital content to young
generation people as they are active over different social media platform. The advertisement of
the food blog will be provided over various Social media platform including Facebook,

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Instagram, Pinterest and YouTube. There have been millions of users active over these social
media platform. Therefore, it will become easier for researching to those people. Most of the
users have been using Google Chrome as their search engines (Dumas et al. 2017). Therefore,
SEO has been the best option for marketing this blog over the internet. There will be use of
several keywords related to food and dishes in this blog.
Phase 2: Plan
Concept
The planning of the idea has been the most important part of the idea. Blogging consist of
various discrete units named as posts. There will be different types of posts related to food will
be uploaded to the blog. This blog will consist of high quality images and visualization of dishes.
The concept of blogging has been derived from analyzing the digital media market over the
internet. In the 21st century, blogging has been a great platform for helping customers on a
particular issue (Hanifati 2015). Therefore, food sector has been an area in which types of recipe
have been a problem found after analyzing the market. Therefore, this blog will only focus over
providing content about various types of recipes and dishes over the internet. The psychological
part of human nature has been searching keywords over the search engine.
Target Audience
This blog will help in providing several types of cuisines over the blog. The target
audience of the blog will be young age people ranging from 20years to 40 years people. This age
group people have been fond of travelling and eating delicious food of various cuisines.
Early Feedback

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The blog will be provided to some audience for getting early feedback from food blog users.
There are some comments provided below that have been gathered from various users form
different sources (Chen et al. 2015).
Figure 1: Feedbacks of Users of Food Blogs
Competition
There have been various other food blogs which have been successful in the market.
Therefore, this blog have to compete in the market. For this, proper SEO will be done for the

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blog so that rank of the blog can get up in the search results (Krawczyk-Wasilewska and Lysaght
2015). Some of the food blog links are provided below:
www.100daysofrealfood.com
www.agirldefloured.com
www.allergyfreedelights.com/
www.appforhealth.com/
www.anutritionisteats.com
www.aroundtheplate.org
www.balancedbites.com
www.bentolunch.net
www.chewthefacts.com
www.chocolate-broccoli.com
Business model
The blog will contain quality content about various recipes with high quality images and
videos. Therefore, after adding quality recipes content, it becomes the time to get income from
the blog. Google Adsense will be activated over the blog that will help in showing
advertisements over the blog. This create a huge amount of money form the blog. Users will get
additional information about food and dishes over the blog. Money will be earned whenever a
user clicks on those advertisements (Gardner and Hauser 2017). Affiliate marketing is another
way of earning from this blog. There will be several food links included in the blog as affiliate

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products from recipes and blog posts. When some users purchases those food products from the
blog, commission will be added to the account. Earnings have been directly depended on the
traffic of the blog. Increasing users and traffic over the blog will help in getting brand
recognition and various other food brands might approach to the blog for advertising their
products on the blog. This create a huge amount of income from the blog. The use of the social
media has been helping in creating proper monetary benefits to the blog. Customers will be able
to share the link of the food blog over several social media platform, including Facebook,
Instagram, Whatsapp and Twitter. This will help in creating awareness and marketing of the food
blog among the customers over the internet.
This will be helpful for the environment as most of the customers will get benefitted from
the blog. There will be various information and knowledge about several dishes provided over
the blog. Additionally customers will be benefitted by getting coupons and discounts ion various
restaurants and hotels on purchasing food products from our blog. Marketing over social media
platform has been another way of creating earnings (Wang, Kirillova and Lehto 2017). Various
links to the social media platforms including Facebook, YouTube and Instagram will be
provided. Users can share recipes on these platforms that helps in generating income from social
media. The marketing of the blog has been an important part of the blog. Email List has been
another option for making a list of users and providing them extra benefit for visiting them again
to the food blog. This will help in creating record of the existing customers who have visited the
food blog. The data analytics of the food blog will be kept ion record about the increase in
traffic per week or month. This help in taking a close look over the popularity of the food blog
over the internet.
Core Technologies

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Various blog making website are available over the internet including blopspot.com,
Blogger.com and Wordpress. This blog will be prepared on Blogspot.com. The Web 2.0
Technology will be used to create the blog over the internet. The next step has been purchasing
the domain name and web hosting. This help in creating own hosting name for the blog. There
are various basic plugins installed including content spam filtering, social media tools that help
in sharing content over various social media platforms (Harju, Pehkonen and Niemi 2016).
Caching will be done for making site load faster and being less draining. There will be additional
foodie plugins including EasyRecipe that helps in making easy for entering and printing recipes.

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References
Chen, K.H., Hsieh, K.J., Chang, F.H. and Chen, N.C., 2015. The Customer Citizenship
Behaviors of Food Blog Users. Sustainability, 7(9), pp.12502-12520.
Dumas, A.A., Lemieux, S., Lapointe, A., Dugrenier, M. and Desroches, S., 2017. A comparative
content analysis of vegetarian food blogs written by registered dietitians and non-registered
dietitians. Canadian Journal of Dietetic Practice and Research, 78(2), pp.86-91.
Gardner, C.D. and Hauser, M.E., 2017. Food revolution. American journal of lifestyle medicine,
11(5), pp.387-396.
Hanifati, A.N., 2015. The impact of food blogger toward consumer’s attitude and behavior in
choosing restaurant. International Journal of Humanities and Management Services, 3(3),
pp.149-154.
Harju, V., Pehkonen, L. and Niemi, H., 2016. Serious but fun, self-directed yet social: blogging
as a form of lifelong learning. International Journal of Lifelong Education, 35(1), pp.2-17.
Hegde, R.S., 2014. Food blogs and the digital reimagination of South Asian diasporic publics.
South Asian Diaspora, 6(1), pp.89-103.
Krawczyk-Wasilewska, V. and Lysaght, P., 2015. Food and the Internet. In Proceedings of the
20th International Ethnological Food Research Conference, Department of Folklore and
Ethnology, Institute of Ethnology and Cultural Anthropology, University of Łódź, Poland, 3–6
September 2014.
Lopez, L.K., 2016. Asian American Food Blogging as Racial Branding: Rewriting the Search for
Authenticity. Global Asian American Popular Cultures, pp.151-164.

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Véron, O., 2016. From Seitan Bourguignon to Tofu Blanquette: popularizing veganism in France
with food blogs. In Critical perspectives on veganism (pp. 287-305). Palgrave Macmillan, Cham.
Wang, S., Kirillova, K. and Lehto, X., 2017. Travelers’ food experience sharing on social
network sites. Journal of Travel & Tourism Marketing, 34(5), pp.680-693.