FPT Corp Case Study: Analyzing Purpose, Competition, and Advantages

This group assignment analyzes FPT Corp, a Vietnamese technology company, within the context of entrepreneurship and small business management. The assignment identifies FPT's stated purpose, which is to make available the latest technology and information to help people reach their potential and address socio-economic issues. It details the company's founding date, location, and the 13 co-founders, all initially scientists. The document outlines FPT's core activities in technology, telecommunications, and education, providing evidence of the company's purpose through its contributions to the community, environmental protection efforts, and social responsibility awards. The assignment also analyzes FPT's competitors in different sectors, highlighting its competitive advantages such as a comprehensive management system, a large source of skilled labor, and a cost advantage. The analysis covers various aspects of the business, including its market position and strategic strengths. The assignment showcases a comprehensive understanding of FPT's business model and its role in the Vietnamese market.

ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT
GROUP ASSIGNMENT
Please complete all details then attach this form to the front of your research proposal.
Full Name:
(Student number ID)
Trần Thụy Mỹ (BCU 0327)
Trần Thanh Hiền (BCU 0311)
Lữ Tâm Hoàng (BCU 0316)
Ngô Hồng Thuận (BCU 0344)
Nguyễn Lâm Ngân Ý (BCU 0349)
Lê Hoàng Phúc (BCU 0337)
Lecturer Name: Ronald Ainsbury
Module: Entrepreneurship & Small Business Management
Submission Date: 10/11/2021
Word Count:
*Any word length stipulated includes footnotes and appendices but not the bibliography
and/or reference list. Word limits should not be exceeded by more than 10%.

FIND A VIETNAMESE COMPANY THAT HAS A STATED PURPOSE
● Name: FPT Corp (FPT), formerly The Corporation for Financing and Promoting
Technology
● Purpose: FPT's mission is to make available the latest technology and information
that makes it possible for each person to reach their potential, contributing to address
the socio-economic issues. (social purpose)
● Founded when? where?
Founded on September 13, 1988 at 17 Duy Tan Street, Dich Vong Hau Ward, Cau
Giay District, Hanoi City.
● Who were the founders? There were 13 co-founders, all were scientists at first.
- Le The Hung (14/05/1972)
- Do Cao Bao (18/06/1957)
- Truong Gia Binh (19/05/1956)
- Nguyen Trung Ha (12/09/1962)
- Le Quang Tien (27/03/1958)
- Bui Quang Ngoc (03/12/1956)
- Nguyen Thanh Nam (17/08/1961)
- Pham Hung (24/11/1964)
- Vo Van Mai (1957)
- Le Vu Ky (1956)
- Nguyen Chi Cong (1949)
- Tran Duc Nhuan
- Dao Vinh
● What does the company do? FPT's main fields of activity:
- Technology: including Software Development; System integration; and IT Services.
- Telecommunications: includes Telecommunications Services and Digital Content.
- Education: from primary to graduate, international links and online training.
● What evidence is there that the company achieves its purpose?
- Technology for the community : Digitizing FPT's existing solutions in the fields of
healthcare, finance and banking, insurance, transportation, and e-government,
contributes to creating a digital Vietnam and building a global digital economy.
- Nurturing kindness: FPT is the first private enterprise in Vietnam to designate a day
during which all employees are to take part in a practical activity that benefits the

community. (In 2020, FPT along with its staff and partners contributed VND146
billion to CSR activities. In which, the Corporation spent VND107 billion on
Covid-19 prevention, accounting for 73,3% of the total CSR expenditures.)
- Environmental protection:
○ Implementing energy saving solutions: Deploying solutions to save energy at
FPT University to save 341,200kWh, worth VND 500 million, Launching the
Green IT project
○ Joining wildlife protection activities: Becoming the first Vietnamese enterprise
to sign the Wildlife Conservation Society’s Vietnam Program commitment to
“Say no to the consumption of wildlife, joining the 'Say No to Rhino Horn'
program of the World Wide Fund for Nature in Vietnam (WWF)
- The social responsibility awards:
○ 3rd prize in the Corporate Social Responsibility Awards 2012 by Vietnam
Chamber of Commerce and Industry (VCCI) in cooperation with ministries
and industries
○ The only Vietnamese enterprise to receive the Global CSR Award 2010
certificate
○ Certificate for the Enterprise that has outstanding performance in taking
care of and protecting children in 2014 by Ministry of Labour - Invalids and
Social Affairs (MOLISA)
● Competition:
FPT Software top competitors:
● #1 Innotech Group, #2 SmartOSC, #3 Source Perfect, #4 Orient, #5 Savvycom
FPT’s competitors:
- In Telecom :
○ Internet: Viettel,VNPT and CMC
○ Pay TV/Adsl: Viettel, VNPT, VNG, Netflix and Google
○ Smart things: Apple, Xiaomi, Microsoft and Google
- In IT :
○ Software: CMC
○ IDC/Cloud: Viettel, VNG, Microsoft, Google and Apple
- In Education: Vingroup, NH group
- E-commerce: TGDĐ, Cellphones, Di Dong Viet,...

- Retail: Viettel, TGDD
Competitive advantages:
- A comprehensive management system, with experience in chain management and the
hunt for the new premises, as well as a team of experienced professionals who can
rotate skilled individuals.
- Large educational institution providing a huge source of skilled labor for FPT
- Owning Intellinet - a company specializing in consulting and designing systems for
large companies, which is considered as owning a solid source of work with intellinet
consultants, creating jobs for 200 IT.
- Understanding of customers, owning core technology platforms, leading experts on
digital transformation
- FPT Software invested in four key areas – Cloud Computing, Mobility , BI &
Analytics and Collaboration, which are the building blocks for technology products
and enterprise applications of the future
- Cost advantage of Vietnam: In 2012 McKinsey reported that Vietnam’s labor costs are
estimated to be about 40% lower than those of China. To some extent, customers from
other countries are likely to choose the first ranked technology company in Vietnam:
FPT Software.