This project presents a detailed business plan for Frutine Ice Cream, a lean startup focused on providing low-fat, protein-rich ice cream. The plan begins with an introduction to the lean startup methodology and Frutine's product, highlighting its nutritional profile and target market. It outlines the company's business objectives, including increasing market share and profitability. The project then analyzes Frutine's value creation using a customer value proposition canvas, detailing customer profiles, gains, pains, and how the product addresses these. The business model canvas is also presented, covering key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The project evaluates the plan's feasibility and includes a detailed developmental plan, focusing on market size, growth, and marketing strategies. The plan emphasizes the importance of market analysis, product differentiation, and building strong relationships with stakeholders to ensure success in the competitive UK ice cream market.