This essay provides a comprehensive analysis of Gousto, a British meal kit retailer, through the lens of entrepreneurship. It begins by dissecting Gousto's business model using the Business Model Canvas, examining key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The essay then explores the external environment using PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors impacting the company. Furthermore, it employs Porter's Five Forces to analyze the industry landscape, focusing on competitive rivalry and supplier power. A SWOT analysis identifies Gousto's strengths, weaknesses, opportunities, and threats. Finally, the essay concludes with recommendations for Gousto to enhance its competitive position and ensure sustainable growth in the dynamic meal kit market.