Entrepreneurship Report: Grill Restaurant Business Plan (BMS508)

This report presents a business plan for launching a Grill restaurant in the UK market. It includes a description of the products and services offered, such as juicy steaks, prime rib, roasted chicken, seafood, salads, burgers, pizzas, and desserts. The objectives of the restaurant are to satisfy customers, generate traffic through marketing, and provide affordable, quality food. The report details market information, targeting youth using the STP model, and positioning the restaurant as an affordable option. The operational plan covers menu development, food procurement, and staffing requirements. Growth strategies are based on the ANSOFF model, focusing on market penetration, market development, product development, and diversification. The report concludes by emphasizing the importance of a business plan for achieving long-term success.

Entrepreneurship

INTRODUCTION
The term business may be defined as an entity or enterprises in which different types of
people are engaged in carry out any commercial, industrial and professional activity. The main
motive behind running this business is to earn more and more profit(Barrow, Barrow and Brown,
2018) . A business plan is basically a written document in which goals and objectives of the
company has been determined and along with this the method of attaining the objectives has also
been determined. The business plan also included the time limit in which the goals has to be
achieved by the employees. The following report is going to launch a Restaurants in the market
of UK. This report also cover the product description, objective information, development
strategy and many more.
MAIN BODY
In the market of United Kingdom the Grill restaurant has been launched. The business plan for
the Grill restaurants has been discussed below:-
Description of product or services offered:- the menu of Grill restaurant not only consists the
juicy items but also consists the thick Steaks which are coated with the combination of different
zesty spices. The Steaks which are made by our chief are perfectively grilled. Grill restaurant
also offer mouth watering prime rib which are available in four portion sizes. The menu of the
restaurant also consist of roasted chicken dishes, fresh sea foods, fresh salads, Italian food, huge
range of burger and pizza, refreshing drinks, exotic desserts, varieties of soups, grilled
sandwiches and beverages like hot cold coffee, appetizer with berry barbecue sauces, pasta, hot
sizzler's with some soothing music.
Objectives of Grill Restaurant:- as this a start up, so the first and the foremost objective of the
business is to satisfies their customer and so that they become their regular customer. Another
objective is generating the restaurant traffic with the help of intensive marketing campaigns,
digital media platform and social networking pages(Fichter and Tiemann, 2020). Along with this
the goal of the company is to earn more and more profit so that they can easily operate their
different business functions. Apart from this the main objective of the Grill restaurant is to
provide affordable and quality food food, paid focus on the environment of restaurant and make
healthy and good relation with their customer's.

Market information :- it has been seen that there is good demand of the good quality of the
food products in the market. The company is going to target youth of the nations because they
like fast food more than the senior. As the demand of the food items which have been made by
the Grill restaurant is high, so the company is going to earn more and more profit. For target the
market the respective company is going to follow the STP model in which they segment their
market on the basis of age, class, earnings, beliefs, values and many more. In targeting, the
company is going to target youth of the nation because the fast food are more liked by youth and
they are able to pay high amount for their products. In positioning, the Grill restaurant is going
to position their product in the market as affordable products so that they can increase their
customer base which not only help them in increasing their brand image in the market of UK but
also help in increasing the profit.
Operational plan:- Operational plan is basically the process of setting the objective for the
business and develop strategies for attaining these objectives (Sagita and Rahayu, 2019).
Different factor has been considered for developing the operational plan for the Grill restaurants
the factors has been discussed below:-
 The right menu:- the menu which is developed by the Grill restaurant must be appealing
but simple. The cost of the food must be determine after the labour cost, ingredient cost
and time for producing the food.
 The Food procurement process:- for creating a affordable menu company must have to
streamlined their production process. The Grill Restaurant can save their money and
waste by using the same ingredient in multiple time in their food. Along with this try to
purchase the raw material in bulk which minimise the cost of food.
 Necessary staffing requirements:- the Grill restaurant id going to operate their business
operation with less staff. Trained staff has been recruit by the firm so that they can work
effectively in the kitchen and make good food which satisfies the customer ned and
demand(Smith, 2018) .
Strategy for growth / development:- the strategies which are applied by the Grill Restaurant is
for developing their business in the market of UK is ANSOFF model. The model has been
discussed below in relation to Grill Restaurant:-
 Market penetration:- The main aim behind this strategy is to increase the sales of
existing the product in the existing market.

 Market development:- the main aim behind this strategy is to increase the sales of the
company existing product in the new market. This is related to the market expansion.
 Product development:- the main goal behind this strategy is to develop the sale of the
new product in the existing market. This strategy helps in launching the new products in
the market.
 Diversification:- the main aim behind this strategy is to increase the sale of new product
in the new market(Tipu, 2018). As the Grill restaurant is a start up they have to use
diversification strategies for developing their business.
Financial information:-

TASK
CONCLUSION
From the above report it has been concluded that it is very important for an organisation to
develop a business plan. This help them in achieving a successful position in the market for a
long period of time. The above report is concluded a business plan of Grill restaurants.

REFERENCES:
Books and Journals:
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-by-step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship in generic
business plan competitions. Journal of Cleaner Production, 267, p.122076.
Sagita, V.V. and Rahayu, W.P., 2019. Developing performance assessment-based authentic
assessment of business plan subject. Jurnal Pendidikan Ekonomi Dan Bisnis
(JPEB), 7(1), pp.31-46.
Smith, K., 2018. Ouachita seniors win second place and Dr. Chris Brune honored at Arkansas
Governor’s Cup Business Plan Competition.
Tipu, S.A.A., 2018. Business plan competitions in developed and emerging economies: What do
we still need to know?. Journal of entrepreneurship in emerging economies.